Headline

Lead Analyst @ Pocket FM | Data Instrumentation, A/B Testing

About

Currently serving as Lead Analyst at Pocket FM, I specialize in data instrumentation, success metric definition, and A/B testing to support product lifecycle decisions. With a strong foundation in Python, Microsoft SQL Server, and ASP.NET MVC, I collaborate with cross-functional teams of Product Managers, engineers, and designers to enhance user engagement and revenue. My contributions have included streamlining key data flows and ensuring accurate event tracking for impactful decision-making. At Pocket FM, I help drive data-backed strategies, leveraging automation and real-time insights to empower the Ads and Monetization team. By implementing cost reductions, optimizing databases, and building responsive dashboards, I contribute to refining product outcomes and aligning with organizational goals. Focused on collaboration and innovation, I aim to support teams in unlocking their potential and delivering value through actionable insights.

Location

Bengaluru

AI stack

claude code

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ChatGPT

Work experience

Lead Analyst at Pocket FM, Apr 2025 - Jun 2026 · 1 yr 3 mos, Remote, I worked closely with Product Managers, engineers, and designers throughout the product lifecycle. My role was to lead data instrumentation, define and track key success metrics, and run A/B experiments to assess impact. For instance, during one launch, I collaborated with the PM to identify key engagement levers for a new audio ad format. I guided the instrumentation process, ensured the right event tracking was in place, and built experimentation dashboards. Based on real-time data insights, I provided recommendations that led to iterative product changes, ultimately boosting user engagement and ad revenue. This collaboration helped ensure that product decisions were not just hypothesis-driven, but continuously refined based on live data.

Senior Product Analyst at Pocket FM, Feb 2023 - Mar 2025 · 2 yrs 2 mos, Remote, Driving data optimization, automation, and strategic insights to enhance decision-making and streamline operations across Ads and Monetisation team at PocketFM Key highlights : Database & Cost Optimisation - Consolidated & simplified AWS Redshift & Databricks SQL tables, cutting query costs - Migrated 100+ ETL and Tables from Redshift to Databricks for seamless working, significantly enhancing data accessibility & streamlining data flow Alert Reporting & Cost Reduction - Implemented alerts & automations via Slack, Python, & Databricks, improved response times by 50% - Reduced costs by setting up fact tables with required set of information being used frequently User Behaviour Insights

Senior Product Analyst at Anar Business App, Nov 2022 - Jan 2023 · 3 mos

Senior Product Analyst at 6sense, Nov 2021 - Jan 2023 · 1 yr 3 mos, A revenue operations platform for B2B revenue generation Developed, tested, and promoted new risk-based pricing models for lead generation, optimizing pricing and reducing defaults Achieved an approximate growth in revenue of 40%.

Product Analyst at Razorpay, Sep 2019 - Nov 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India, A leading payment solutions company Developed Project Analytics Dashboards to track SLAs, Vendor performance & related KPIs, saving $150K last quarter.

System Engineer at Infosys, Jul 2018 - Aug 2019 · 1 yr 2 mos, Pune, Maharashtra, India, A global leader in next-generation digital services and consulting Created a web application 'Book Your Bike' for booking, sharing or renting bikes using MVC structure, Google Maps JavaScript API, and Twilio API for verification.

Software Intern at Infosys, Feb 2018 - Jun 2018 · 5 mos, Mysuru, Karnataka, India

Education

Bachelor of Technology, DIT University