Headline

Fractional CMO

About

I build and scale brand-led consumer businesses with clear ownership of P&L, growth, and execution. Over 20+ years, I’ve worked at the intersection of business leadership and brand strategy, taking fashion, retail, and D2C businesses from idea to scale across D2C, marketplaces, franchise retail, and wholesale. My work spans building digital-first brands, launching and scaling omnichannel GTM models, and creating cash-positive growth engines where brand storytelling, unit economics, and operational discipline move together. I’ve led businesses and teams across ZOVI, ZEVEN, LEVI'S, FUTURE GROUP (Central & Brand Factory) and as a founder at Blockbuster Style, with hands-on responsibility across P&L, GTM strategy, marketplace scale, retail expansion, and execution systems. What I bring to the table: • Scaling D2C and marketplace businesses into sustainable omnichannel operations. • End-to-end P&L ownership with strong unit economics focus. • Brand-led growth that converts into revenue, not just awareness. • Deep marketplace GTM expertise (Amazon, Flipkart, Myntra). • Building teams, systems, and processes that scale with the business. I work best in founder-led or growth-stage environments where clarity of thinking, speed of execution, and accountability matter. Sectors: Fashion, Apparel, Lifestyle, Consumer & D2C Strengths: Business Scaling | Brand & Growth | Omnichannel GTM | P&L Leadership

Location

Greater Bengaluru Area

AI stack

claude code

Work experience

Fractional CMO at Healing Tool, Aug 2026 - Present · 2 mos, Bengaluru, Karnataka, India, Engaged as Fractional CMO to build the commercial and brand infrastructure for a 15+ year specialist creative post-production studio (Jewellery Retouching, High-end Beauty, Compositing, Colour Science, Catalogue & Print) trusted by 100+ brands including Kalyan Jewellers, Tanishq, Britannia, Netflix, Swiggy and Nykaa, and winner of PrintWeek India's Creative Repro Company of the Year. Key Contributions & Outcomes • Define GTM strategy and category positioning to move the studio from referral-led growth to a scaled, brand-led pipeline. • Design service-line expansion and pricing models around core capabilities (retouching, compositing, colour science, catalogue production). • Built client acquisition systems and outreach frameworks targeting brands and agencies in fashion, jewellery, FMCG and D2C. • Position AI-accelerated workflows as a speed-and-cost advantage, distinct from the judgment-led craft that defines premium output. • Lead brand narrative and market presence to translate a decade-plus reputation for craft into visible category leadership.

Founder at BLockbuster Style Pvt. Ltd., Mar 2022 - Nov 2025 · 3 yrs 9 mos, Bengaluru, Karnataka, India, Founded and built a design-led, culturally rooted fashion brand, integrating indigenous Indian art forms with contemporary silhouettes, and scaling it through a digital-first, omnichannel go-to-market model. Key Contributions & Outcomes • Defined end-to-end brand strategy, positioning, and GTM, spanning D2C, pop-ups, and curated offline channels. • Built a digital-first operating model covering design, sourcing, merchandising, logistics, and brand storytelling. • Collaborated with regional cinema and cultural influencers to create authentic, high-engagement brand narratives and accelerate awareness. • Assembled and led a cross-functional founding team across design, sourcing, operations, and marketing. • Designed a capital-efficient business model, balancing creative ambition with unit economics and operational sustainability. • Positioned the brand around purpose-led storytelling, linking commercial growth with cultural preservation and community impact.

Independent Consultant at Self-Employed, Jan 2020 - Oct 2025 · 5 yrs 10 mos, Bengaluru, Karnataka, India, Independent Business Consultant, consulting largely in Retail Apparel Sales and Operations. Also consulting on building early stage start ups in the Retail Apparel space.

Chief Operating Officer at ZEVEN, Sep 2015 - Oct 2019 · 4 yrs 2 mos, Bangalore, Led the end-to-end scaling of a premium sportswear brand, owning P&L, GTM strategy, and omnichannel execution across D2C, marketplaces, franchise retail, and wholesale distribution. Key Contributions & Outcomes • Built and launched ZEVEN’s D2C e-commerce platform in 65 days, enabling pan-India reach across 8,500+ pin codes. • Designed and executed a cash-positive omnichannel GTM model, balancing D2C, exclusive marketplace partnerships, and offline expansion. • Drove an exclusive Amazon partnership for footwear and apparel, scaling to ₹45L monthly revenue within 10 months and sustaining ₹6–7.25 Cr ARR over multiple years. • Expanded the brand to 500+ franchisees and dealers across metro, Tier 2, and Tier 3 markets, creating a scalable and asset-light distribution network. • Owned unit economics, inventory cycles, and margin structures, ensuring operational discipline while scaling rapidly. • Built core operational infrastructure including SOPs, ERP, POS systems, warehousing, logistics, and training frameworks to support national scale. • Led cross-functional teams across product, sourcing, supply chain, sales, and marketing, aligning brand positioning (“Play for All”) with commercial outcomes.

Business Head - Market Place at Zovi.com, Sep 2013 - Aug 2015 · 2 yrs, Bangalore, Led business and growth for one of India’s earliest digital-first fashion brands, driving marketplace expansion, fast-fashion execution, and revenue scale across D2C and leading e-commerce platforms. Key Contributions & Outcomes • Spearheaded ZOVI’s marketplace GTM strategy, scaling the brand across Myntra, Flipkart, Amazon, and Snapdeal through customer profiling, category mapping, and competitive pricing. • Positioned ZOVI as the #1 performing fashion brand on Myntra and Flipkart for 1.5 years, driven by insight-led merchandising and rapid execution. • Scaled revenue on Flipkart to ~₹80L/month within 6 months, progressing to ~₹1 Cr/month on a sustained basis. • Achieved ~₹50L/month on Myntra within 6 months, later stabilizing at ~₹75L/month through optimized assortment and demand planning. • Implemented fast-fashion cycles with 21-day collection launches, enabling rapid response to marketplace demand signals. • Built scalable D2C and marketplace backend infrastructure, including warehousing, 3PL, and platform integrations. • Conceptualized and launched India’s first online franchisee-led retail model, enabling 220+ entrepreneurs to create sub-brands within 60 days—an industry-first innovation. • Recognized as Best Performing Brand at Myntra Brand Meet (2014) based on growth and execution metrics.

Education

MBA, Marketing, University of Mumbai

B.Com, commerce, nagpur university