Growth Lead @ Kirana Club

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

On-site






Bachelor of Technology (B.Tech.)
Indian Institute of Technology Gandhinagar

Product and Growth Cohort
GrowthX®
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Product & Growth Leader | Builder Scaled Kirana Club from 0 → 4M+ retailers while leading product, growth, and marketplace initiatives. I enjoy building things from scratch, whether that's products, AI agents, automation workflows, growth systems, internal tools, or entirely new business ideas. Outside my day job, I spend a lot of time shipping side projects and experimenting with AI. I'm fascinated by how products grow through distribution, automation, and compounding loops. Strong believer in rapid experimentation, data-informed decisions, and shipping over theorizing. GitHub: https://github.com/Anshul1729
Bengaluru
claude code
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ChatGPT
Granola
Wispr Flow
Growth Lead at Kirana Club (acquired by Meesho), May 2023 - Present · 3 y 4 mo, Bengaluru, Karnataka, India, • 1st Hire to Acquisition • Led product growth across acquisition, retention, and monetization. • Drove commerce, loyalty, and monetization product roadmap from scratch • Scaled Android app from 0 → 5M+ installs • Built AI-powered personalization and automation workflows improving engagement and CTR
Generalist (Product and Growth) at Kirana Club, Oct 2021 - Apr 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, • First product hire responsible for taking the platform from concept to launch • Defined core user needs through extensive market and kirana research • Owned design, development, and rollout of the initial Android app and community experience • Set up analytics, experimentation, and growth infrastructure using Mixpanel and WebEngage • Partnered closely with founders and tech team to prioritize roadmap and shape early growth loops
Entrepreneur In Residence at Testbook.com, Aug 2020 - Oct 2021 · 1 yr 3 mos, Mumbai, Maharashtra, India, • Built a gamified in-house CRM improving sales team productivity by 15%. • Deployed real-time analytics stack (Redash, Metabase, Looker) for 2000+ agents. • Designed and implemented inside sales models and processes from scratch. • Built a Lead Intelligence Algorithm to enhance sales targeting, witnessed 25% improvement in effective calls.
City Launch Program at Zomato, May 2019 - Jul 2019 · 3 mos, On-site, • Single-handedly launched Zomato's Operations in 3 - Tier 3 cities.
Bachelor of Technology (B.Tech.), Indian Institute of Technology Gandhinagar
Product and Growth Cohort, GrowthX®
github: https://github.com/anshul1729