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Anshul Nagpal

Social & Search | IPG

Delhi

4+ years of work experience

IPG Mediabrands
Sep 20242 yrsPresent

India

•Managing and optimising performance marketing campaigns at NatWest Group across Meta, LinkedIn, Snapchat, Reddit, Pinterest, Google Ads and SA360 for banking and financial service products. * Handling large-scale media budgets while ensuring campaign efficiency, pacing accuracy and maximum ROI across channels. * Execution of full-funnel paid media strategies focused on customer acquisition, engagement and lead generation across EMEA markets. * Monitoring campaign KPIs including CTR, CPA, ROAS and conversion metrics to identify optimization opportunities and improve overall performance. * Collaborating with analytics, creative, product and cross-functional teams at NatWest Group to align media strategies with business objectives and customer journeys. * To conduct audience segmentation, A/B testing and creative analysis to enhance campaign performance and improve engagement rates. * Preparing detailed campaign performance reports, dashboards and actionable insights for stakeholders and client. * Managing campaign activations from media planning and execution to post-campaign analysis and optimization. * Driving continuous experimentation through new audience strategies, ad formats and platform capabilities to scale performance and improve acquisition efficiency. * Ensuring effective budget allocation across campaigns while maintaining efficiency benchmarks, compliance standards and business growth targets.
GroupM
Mar 20247 mosSep 2024

Gurugram

• Strategize and implement social media campaigns on Meta platforms,focusing on maximizing conversion rates, increasing sales, and enhancing brand awareness in the Malaysian market. • Conduct thorough optimizations of ongoing campaigns, leveraging data- driven insights to identify areas for improvement and refine targeting strategies to reach the desired audience effectively. • Efficiently manage campaign setups on Meta platforms, ensuring optimal allocation of resources and precise targeting to achieve campaign objectives within budget constraints. • Provide succinct, insightful campaign performance reports with comparative analysis and key metric highlights to guide decision-making and optimize strategies. • Working in the Malaysian market of the APAC region for NESTLE, overseeing operations with an estimated budget of 50 lakhs RM. Responsibilities include conducting audience analysis, studying campaigns, managing clients, coordinating with stakeholders, and overseeing local team collaboration.
Publicis Groupe
Apr 20222 yrsMar 2024

Oversaw social campaigns for GSK and ViiV Health care for global and EMEA market, ensuring satisfaction among stakeholders and clients. Support stakeholders and clients in creating and developing Paid Social strategies. Expertise in Meta, LinkedIn, and Twitter platforms for campaign setup and optimization. Lead the launch of new campaigns and manage ongoing adjustments such as audience targeting and creatives. Execute day-to-day operations in alignment with campaign strategies and commercial goals.

Anshul’s AI Stack

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Education

Kamala Nehru College, Delhi University

20143 yrs2017
Delhi University

Economics Honours

Delhi University

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Headline

Social & Search | IPG

About

Hi, I’m Anshul, a Performance Marketing professional with 4+ years of experience in the social domain, focused on driving measurable growth through data-driven paid media strategies. I’ve worked with leading global brands including GSK, ViiV Healthcare, Nestlé, and NatWest, managing and optimizing performance campaigns across diverse industries. Alongside social platforms, I have cross-channel experience with search platforms such as Google Ads and SA360, enabling a holistic approach to media planning and execution.I also have hands-on exposure to Tableau, using data visualization and reporting to track performance, uncover insights, and support informed decision-making. Reach me at: anshulnagpal2011@gmail.com

Location

Delhi

AI stack

codex

cursor

claudecode

Work experience

Senior Associate at IPG Mediabrands, Sep 2024 - Present · 2 yrs, India, •Managing and optimising performance marketing campaigns at NatWest Group across Meta, LinkedIn, Snapchat, Reddit, Pinterest, Google Ads and SA360 for banking and financial service products. * Handling large-scale media budgets while ensuring campaign efficiency, pacing accuracy and maximum ROI across channels. * Execution of full-funnel paid media strategies focused on customer acquisition, engagement and lead generation across EMEA markets. * Monitoring campaign KPIs including CTR, CPA, ROAS and conversion metrics to identify optimization opportunities and improve overall performance. * Collaborating with analytics, creative, product and cross-functional teams at NatWest Group to align media strategies with business objectives and customer journeys. * To conduct audience segmentation, A/B testing and creative analysis to enhance campaign performance and improve engagement rates. * Preparing detailed campaign performance reports, dashboards and actionable insights for stakeholders and client. * Managing campaign activations from media planning and execution to post-campaign analysis and optimization. * Driving continuous experimentation through new audience strategies, ad formats and platform capabilities to scale performance and improve acquisition efficiency. * Ensuring effective budget allocation across campaigns while maintaining efficiency benchmarks, compliance standards and business growth targets.

Senior Executive at GroupM, Mar 2024 - Sep 2024 · 7 mos, Gurugram, • Strategize and implement social media campaigns on Meta platforms,focusing on maximizing conversion rates, increasing sales, and enhancing brand awareness in the Malaysian market. • Conduct thorough optimizations of ongoing campaigns, leveraging data- driven insights to identify areas for improvement and refine targeting strategies to reach the desired audience effectively. • Efficiently manage campaign setups on Meta platforms, ensuring optimal allocation of resources and precise targeting to achieve campaign objectives within budget constraints. • Provide succinct, insightful campaign performance reports with comparative analysis and key metric highlights to guide decision-making and optimize strategies. • Working in the Malaysian market of the APAC region for NESTLE, overseeing operations with an estimated budget of 50 lakhs RM. Responsibilities include conducting audience analysis, studying campaigns, managing clients, coordinating with stakeholders, and overseeing local team collaboration.

Media Analyst at Publicis Groupe, Apr 2022 - Mar 2024 · 2 yrs, Oversaw social campaigns for GSK and ViiV Health care for global and EMEA market, ensuring satisfaction among stakeholders and clients. Support stakeholders and clients in creating and developing Paid Social strategies. Expertise in Meta, LinkedIn, and Twitter platforms for campaign setup and optimization. Lead the launch of new campaigns and manage ongoing adjustments such as audience targeting and creatives. Execute day-to-day operations in alignment with campaign strategies and commercial goals.

Education

Kamala Nehru College, Delhi University

Economics Honours, Delhi University