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Anshika Jain

Brand Manager | IMT Ghaziabad’22

Delhi

5+ years of work experience

Aukera Grown Diamond Jewellery
Mar 20266 mosPresent

India

Titan Company Limited
Nov 20232 yrs 5 mosMar 2026

Emami Ltd
Feb 202310 mosNov 2023

- Undertaking day to day sales operations for select ecommerce platforms and streamlining processes to cover gaps in supply. - Analysing platform offtake and growth, identify opportunities and taking platform level initiatives; targeted marketing and visibility, promo plans, and listing optimisation. - Identifying brand level growth opportunities in selected platforms and driving new product and digital first brands.
Emami Ltd
Jun 20229 mosFeb 2023

Marketing New product development design thinking: - Conducting consumer immersions to identify consumer touchpoints and create a persona for targeted products and communication - Conducting competition research for product concept, pricing, and differentiation. - Testing solutions and planning product development pipeline. - Planning content marketing initiatives, positioning and message hierarchy, CRM campaigns, engagement and retention campaigns. - Managing SEO and content agencies including proposal evaluation, key deliverables and KPIs. Sales - Area sales management with a team of salesmen and sales officers - Planning month on month targets, brand and SKU level growth and driving sales KPIs such as ECO, lines and visibility - Ensuring day to day sales operations and driving per day targets. Driving area level pilot project of upsell-crossell - Analysing sales data to identify multi-level gaps, and opportunities
cure.fit (cult.fit)
Jun 20212 mosJul 2021

MobiKwik
May 20191 yr 3 mosJul 2020

Gurgaon, Haryana, India

-Planned and conceptualised 360 degree product marketing campaigns ; In-app engagement, retention, reactivation, UX and communication flow. - Planned and conceptualised key messaging across CRM channels - Push, Emailers, SMSs, etc - Handled content marketing end-to-end with creative agencies, managed social media campaigns and delivery of creative assets - Creatives, Videos, Blogs, Influencer marketing, etc across FB, YT, Instagram, Twitter - Conceptualised and delivered ATL branded content; celeb endorsements, cinema ads, OOH content and creative ideation
MobiKwik
Feb 20193 mosApr 2019

Education

Institute of Management Technology, Ghaziabad

PGDM, Marketing

Institute of Management Technology, Ghaziabad

20202 yrs2022
Delhi University

Bachelor's degree, Business/Commerce, General

Delhi University

20152 yrs2017

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Headline

Brand Manager | IMT Ghaziabad’22

About

Anshika is a marketing professional, experienced in brand marketing, communications, and digital strategy with exposure to retail industry, FMCG sales (both general trade and D2C), and fintechC with proficiency in cross-functional roles and agency relations. With experience in both product and service industry, she has developed a rich skill-set in CRM strategy, SEO/ digital marketing, as well as design thinking and new product development, and is dedicated to learn and grow with the organization.

Location

Delhi

Work experience

Brand Manager at Aukera Grown Diamond Jewellery, Mar 2026 - Present · 6 mos, India

Deputy Manager Marketing - International Businesses at Titan Company Limited, Nov 2023 - Mar 2026 · 2 yrs 5 mos

Assistant Manager- Ecommerce Key Accounts at Emami Ltd, Feb 2023 - Nov 2023 · 10 mos, - Undertaking day to day sales operations for select ecommerce platforms and streamlining processes to cover gaps in supply. - Analysing platform offtake and growth, identify opportunities and taking platform level initiatives; targeted marketing and visibility, promo plans, and listing optimisation. - Identifying brand level growth opportunities in selected platforms and driving new product and digital first brands.

Management Trainee at Emami Ltd, Jun 2022 - Feb 2023 · 9 mos, Marketing New product development design thinking: - Conducting consumer immersions to identify consumer touchpoints and create a persona for targeted products and communication - Conducting competition research for product concept, pricing, and differentiation. - Testing solutions and planning product development pipeline. - Planning content marketing initiatives, positioning and message hierarchy, CRM campaigns, engagement and retention campaigns. - Managing SEO and content agencies including proposal evaluation, key deliverables and KPIs. Sales - Area sales management with a team of salesmen and sales officers - Planning month on month targets, brand and SKU level growth and driving sales KPIs such as ECO, lines and visibility - Ensuring day to day sales operations and driving per day targets. Driving area level pilot project of upsell-crossell - Analysing sales data to identify multi-level gaps, and opportunities

Marketing Intern at cure.fit (cult.fit), Jun 2021 - Jul 2021 · 2 mos

Brand marketing associate (Branding/SM/SEO/CRM) at MobiKwik, May 2019 - Jul 2020 · 1 yr 3 mos, Gurgaon, Haryana, India, -Planned and conceptualised 360 degree product marketing campaigns ; In-app engagement, retention, reactivation, UX and communication flow. - Planned and conceptualised key messaging across CRM channels - Push, Emailers, SMSs, etc - Handled content marketing end-to-end with creative agencies, managed social media campaigns and delivery of creative assets - Creatives, Videos, Blogs, Influencer marketing, etc across FB, YT, Instagram, Twitter - Conceptualised and delivered ATL branded content; celeb endorsements, cinema ads, OOH content and creative ideation

Marketing Intern at MobiKwik, Feb 2019 - Apr 2019 · 3 mos

Education

PGDM, Marketing, Institute of Management Technology, Ghaziabad

Bachelor's degree, Business/Commerce, General, Delhi University