About
My Tryst with advertising started with Sachin Tendulkar, I was a huge fan of his and I always wanted to be like him one day. I once asked my dad if he could buy me a ‘MRF cricket bat’, to which he explained that MRF is a company that makes tyres and not bats. MRF just pays Sachin so that they can advertise the company through him. That is when I realized how beautiful advertising is that a rubber company could be associated with a cricket bat! With time as my interest grew more in it, I chose to pursue this as a career and hence I took up my education in management instead of going a different career stream. With time as MRF changed from Sachin to Virat and I started following him too, but one thing remained constant and was my love for Madras rubber factory (not for the tyres, but for the brand). I am now working with Bombay Locale to pursue my interest in advertising and marketing as a business development executive where I learn and grow everyday under the guidance of a great team.
Work experience
Co-Founder at Insider Media, Oct 2025 - Present · 11 mos, Mumbai, Maharashtra, India
Founder and Host at Expereality, Aug 2020 - Present · 6 yrs 1 mo, Bengaluru, Karnataka, India
Head of Content Marketing at Bold Care, Feb 2024 - Nov 2025 · 1 yr 10 mos, Navi Mumbai, Maharashtra, India
Director: Creative Strategy and Brand Alliances at Creators Nest, Jan 2023 - Feb 2024 · 1 yr 2 mos, Gurugram, Haryana, India
Creative Strategy Consultant at GOZOOP Group, Jun 2022 - Jan 2023 · 8 mos, Mumbai, Maharashtra, India
