Headline

Strategic Marketing Leader in Real Estate | 20+ Years in Branding, Communication & Market Positioning | Ex-ANAROCK, Ex-SOBHA

About

With two decades of shaping brand destinies, I am a catalyst for innovation in marketing and brand strategy. My journey has been a tapestry of creating narratives for diverse sectors—from the fast-paced FMCG arena to the nuanced fashion stages and the dynamic real estate markets. At my core, I am a storyteller, transforming data and trends into compelling brand sagas that resonate with audiences and deliver tangible business outcomes. As a strategic thinker, my expertise is not limited to traditional marketing paradigms but extends to sculpting brand identities that thrive in the digital ecosystem. I lead by forging alliances, nurturing teams to peak performance, and envisioning marketing blueprints that drive growth and market share. My vision is clear—to construct marketing legacies that stand the test of time and change. I bring to the table an integrative skill set in Marketing Strategy, Brand Development, and Cross-functional Team Leadership, all fueled by an unwavering commitment to achieving market excellence. I am looking for opportunities that challenge me to push the boundaries of what's possible, driving innovation and impactful market presence that transcends conventional benchmarks.

Location

Greater Bengaluru Area

AI stack

claude

openai

Work experience

Head of Marketing at Amberstone, Mar 2026 - Present · 8 mos, Bengaluru, Karnataka, India, Head of Marketing at Amberstone Properties, leading marketing and growth for premium residential developments in Bengaluru. My role is centered on building a scalable, revenue-focused marketing function that aligns closely with business outcomes rather than just campaign outputs. I focus on bringing structure, clarity, and accountability into the system by strengthening growth marketing capabilities, improving attribution, and ensuring decisions are driven by data rather than instinct. Working closely with leadership and sales, I am shaping a more balanced and sustainable growth engine that supports long-term brand and business expansion.

Head of Marketing at Mana Projects Pvt Ltd, Jan 2025 - Feb 2026 · 1 yr 2 mos, Bengaluru

Assistant Vice President - Marketing (South) at ANAROCK, Nov 2019 - Dec 2024 · 5 yrs 2 mos, South India, India, In my role at ANAROCK Property Consultants, I am at the forefront of strategizing and executing business and marketing plans for residential projects across South India. My commitment goes beyond traditional leadership; it's about fostering a culture of innovation and striving for excellence in every endeavour. Recognized for my innovative approach, I have been lauded for devising marketing and communication strategies that break the mould and set new industry benchmarks. As a seasoned consultant, I excel in identifying and filling strategic gaps, seamlessly integrating with teams to drive collaborative success. My forte lies in crafting and implementing comprehensive strategies across the Brand, Communication, and Business sectors. These initiatives are not just about achieving targets; they are about setting new standards and delivering exceptional results that resonate across both digital and traditional marketing landscapes.

Marketing Manager at SOBHA LIMITED, May 2016 - Oct 2019 · 3 yrs 6 mos, Bengaluru Area, India, In my role as Marketing Manager at SOBHA, I focused on luxury properties in Bangalore and Mysore. My key achievement was transforming the SOBHA Privilege program, making it a standout feature in our organization. This project not only earned me the title of "Star Performer," but also significantly boosted our sales. My work made the SOBHA Privilege program a model of success in customer engagement in the luxury real estate market.

Sr. Manager - Brand Servicing at Turrino, Nov 2012 - Mar 2016 · 3 yrs 5 mos, Bengaluru Area, India, In my role, I was entrusted with the strategic oversight and management of key accounts across a diverse range of industries, encompassing Fintech, Entertainment Channels, Retail and B2B Jewellery, Fashion Clothing, Hospitality, Healthcare, and Frozen Dessert sectors. This role demanded a keen understanding of varied market dynamics and consumer behaviors. My approach was not just about managing accounts; it was about creating a narrative that resonated with each unique market segment. Expertise in client servicing and media planning was the cornerstone of my strategy. I meticulously curated and executed campaigns that were not only creative but also data-driven, ensuring that every campaign delivered optimal ROI. This involved a deep dive into market trends, consumer insights, and competitive landscapes to tailor strategies that were not only innovative but also effective in achieving tangible business outcomes. My efforts were recognized by the top management, who saw in me a potential "Future Leader" in the industry. This recognition was a testament to my ability to not only meet but exceed expectations, bringing a blend of creative thinking and strategic foresight to the table. My role was a journey of constant learning and adapting, ensuring that our clients were always ahead of the curve in their respective markets.

Education

Digital Marketing, Advanced Digital Marketing & Communciation, MICA | The School of Ideas

Advanced Marketing Strategy & Analytics, Marketing & Analytics, IIMK MDP (Management Development Programme) -Indian Institute of Management Kozhikode