Headline

Product & Growth | Co-Founder, Hasta & Co | Consumer, Craft, Travel | 3 Yrs Marketing → Product | Open to Associate PM Roles

About

I started in dentistry. Three years ago I moved into marketing because I wanted more creative and strategic range, and found I loved deciding what to build and why more than executing someone else's plan. That pull is what led me to co-found Hasta, a trust-and-verification marketplace for authentic handmade goods. It started with my own failed transaction as a practicing clay artist, an IndiaMART wholesaler with a "verified" badge, a dead phone number, and no recourse. With three co-founders, we ran a disciplined, evidence-tagged discovery process: kill numbers written down before research began, every claim tagged Documented, Observed, or Assumed, and a real pivot that cut half our original vision once the evidence pointed elsewhere. Hasta is live today, a trilingual waitlist site with full analytics tracking, built to test whether the problem is real before anything else. Alongside that, I've spent 3 years in marketing execution (Tag Media, Vedantu) and completed a product management internship at Prewise, running GTM groundwork and UX review for a B2B SaaS prototype. I'm ICPM and CAPM certified through the Institute of Product Leadership. I'm looking for product, growth, or product ops roles at consumer, travel, craft, or lifestyle companies, where domain understanding and real product judgment matter as much as a technical pedigree. Open to Hyderabad, Chennai, Bangalore, and remote/hybrid roles, including ones with international exposure. If you're building something in this space, or want to talk about evidence-based discovery, I'd love to connect.

Location

Bengaluru

AI stack

antigravity

claude code

claude

elevenlabs

openai

Adobe Firefly

Work experience

Co-Founder at Hasta & Co, Jul 2026 - Present · 3 mos, Bengaluru, A wood carver spends six evenings on a single piece. A buyer glances at one photo and offers what a factory mold would cost. That gap—between the hours something actually took and the price a stranger is willing to believe—is what four of us set out to close. We're Dr. Annesa Ghosh, Aarti Lad, Biswajeet Pal, and Rohit Krishnan. This is Hasta. - Provided the founding evidence myself: a documented, four-cause failed wholesaler transaction as a practicing clay artist - Ran discovery under a "kill number" discipline, decided before research began, so evidence would carry more weight than attachment to the idea - Part of the 4-founder decision to cut the original raw-materials concept once stronger evidence emerged on the selling side, narrowing 3 stakeholder groups to 2 - Defined and shipped GA4 tracking across 9 custom dimensions and a 3-tier success framework distinguishing problem-solution fit from vanity metrics - Shipped a live, trilingual (English/Hindi/Bengali) site end to end

Product Management Intern at Prewise, Apr 2026 - Jun 2026 · 3 mos, Bengaluru, - Contributed across 0→1 product execution, UX review, GTM planning, and product marketing for CoWise, a B2B web app focused on bench-sharing and vendor collaboration. - Supported a 3-week product sprint plan by reviewing CoWise app flows, identifying interface gaps, and coordinating next-step improvements with engineering and design stakeholders. - Reviewed Figma navigation, login, registration, and onboarding flows; recommended screen-level UX improvements to reduce friction and improve demo readiness. - Collaborated with engineering stakeholders to translate product feedback into actionable wireframe suggestions for login/signup, registration, and web app interface updates. - Redesigned client-facing pitch materials and contributed to reusable product narratives for CoWise demos, Prewise service positioning, and early client conversations. - Created 3 email template options and multiple LinkedIn outreach message variations to support prospect engagement and client acquisition efforts. - Conducted prospect research by identifying relevant LinkedIn profiles, roles, and company-fit signals to support targeted outreach for product management services. - Developed product explainer scripts, clip-wise video prompts, image-wise prompts, and Canva-friendly creative inputs to improve CoWise’s product storytelling for presentations and demos. - Supported LinkedIn content planning and post revisions for Prewise by contributing to product-led content ideas, case-study posts, and AI project communication assets. - Built hands-on exposure across product discovery, stakeholder collaboration, UX feedback, GTM support, client pitching, and early-stage product communication.

Performance Marketing Manager at Vedantu, Apr 2025 - Mar 2026 · 1 yr, Bengaluru, - Drove 25% increase in product enrolments through data-led acquisition strategies and funnel optimization - Improved campaign ROI by 46% via A/B testing of creatives, audience segments, and bidding strategies - Collaborated with product and growth teams to refine messaging, positioning, and user targeting - Built performance dashboards tracking acquisition, retention, and revenue metrics - Translated campaign data into user insights to improve product positioning

Retention Marketer at Vedantu, Jan 2025 - Apr 2025 · 4 mos, Bengaluru, Karnataka, India, Started in the CRM team managing lifecycle engagement campaigns across WhatsApp, push notifications, and web push using MoEngage and Gupshup. Focused on segmentation, activation flows, and re-engagement campaigns before transitioning to the performance team.

Social Media Manager at Ananshi Dental Care, Oct 2023 - Nov 2023 · 2 mos, Chennai, Tamil Nadu, India

Dentist at Ananshi Dental Care, Aug 2023 - Nov 2023 · 4 mos, India, Practiced as a general dentist with a strong focus on patient empathy, diagnosis, and structured problem-solving — skills that now shape my user-first approach to product and growth.

Social Media Manager at Tag Media Works, Jun 2023 - Jan 2025 · 1 yr 8 mos, Chennai, - Led brand storytelling and positioning, increasing engagement by 70%+ across platforms - Built messaging frameworks driving 60%+ audience growth in 6 months - Aligned content strategy with product launches, contributing to 50% increase in campaign-driven sales - Used analytics to refine messaging and optimize content performance

Education

International Certification in Product Management, Product Management, Institute of Product Leadership

Certified Associate Product Management, Product Management, Institute of Product Leadership

Public links

github: https://github.com/annesaghosh1997-cpu

medium: https://medium.com/@annesaghosh2416

dribbble.com: https://dribbble.com/annesa-ghosh

youtube.com: https://youtube.com/@@annesaghosh9866

dr-annesa-ghosh.github.io: https://dr-annesa-ghosh.github.io/Dr-Annesa-Ghosh-Portfolio/