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Annanya Srivastava

Senior UX Designer | Complex Government Systems | Enterprise UX | AI-Native Workflows | EY India

New Delhi

4+ years of work experience

EY
Dec 20259 mosPresent

Delhi, India

Working on UX design for the Immigration, Visa and Foreigners Registration & Tracking (IVFRT) platform, a national-scale initiative digitising visa and immigration services across India. - Defined end-to-end system workflows and multi-role user experiences across web platforms handling complex governance processes - Collaborated with government stakeholders, product managers, and developers to translate policy frameworks into scalable, user-centric digital solutions - Contributed across research, workflow mapping, wireframing, prototyping, and UX strategy for large-scale web platforms. - Applied AI-assisted workflows to accelerate ideation, improve design iterations, and enhance research synthesis
Tagglabs
Jun 20241 yr 6 mosNov 2025

Gurugram, Haryana, India

I led UX and experience design projects for global brands like SBI, Schneider Electric, HP, and Emami spanning websites, apps, and interactive installations. I worked end-to-end across research, wireframing, and prototyping, collaborating closely with tech, motion, and content teams. A key highlight was designing a data-driven interactive installation for Emami that turned complex insights into immersive visual stories.
AJIO.com
Jan 20244 mosApr 2024

Bangalore Urban, Karnataka, India

- Redesigned the Kids homepage for 2.0 version, increasing user engagement by 84% - Applied information architecture strategies to streamline the user journey. - Designed a new storefront UI for flagship brands (ASOS, H&M), improving navigation reducing bounce rates. -Conducted user research (interviews, usability testing) to improve Gen-Z store experience.
SparkPlus Technologies
Jun 20233 mosAug 2023

Goa, India

Worked on Blockchain networking Applications , defi and nft use cases. conducted the user research , competitive analysis and data analysis for the applications, developed the UI screens for the web and mobile application.
Earthen Symphony The Design Studio
Aug 20202 yrsJul 2022

Bengaluru, Karnataka, India

Annanya’s AI Stack

antigravity
antigravity
opencode
opencode
claudecode
claudecode

Education

National Institute of Fashion Technology India

Master's of Design, User Experience design

National Institute of Fashion Technology India

20222 yrs2024
National Institute of Fashion Technology, Rae Bareli

Bachelor's of design, Industrial and Product Design

National Institute of Fashion Technology, Rae Bareli

20164 yrs2020

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Headline

Senior UX Designer | Complex Government Systems | Enterprise UX | AI-Native Workflows | EY India

About

I started my career designing physical systems for airports and civic infrastructure as an Industrial Designer. Then I moved into UX and found the same problems, just on screens. Today I'm a Senior UX Designer at EY, working on India's national Visa and Immigration platform, few more projects for Supreme Court's judicial archive system, where a wrong design decision doesn't just frustrate users, it breaks institutional processes. My focus now on what rigorous, trustworthy UX looks like when AI enters high-stakes environments. If you're building something complex that needs to actually work for real people, let's connect!

Location

New Delhi

AI stack

antigravity

opencode

claudecode

Work experience

Senior UX Consultant at EY, Dec 2025 - Present · 9 mos, Delhi, India, Working on UX design for the Immigration, Visa and Foreigners Registration & Tracking (IVFRT) platform, a national-scale initiative digitising visa and immigration services across India. - Defined end-to-end system workflows and multi-role user experiences across web platforms handling complex governance processes - Collaborated with government stakeholders, product managers, and developers to translate policy frameworks into scalable, user-centric digital solutions - Contributed across research, workflow mapping, wireframing, prototyping, and UX strategy for large-scale web platforms. - Applied AI-assisted workflows to accelerate ideation, improve design iterations, and enhance research synthesis

UX Designer at Tagglabs, Jun 2024 - Nov 2025 · 1 yr 6 mos, Gurugram, Haryana, India, I led UX and experience design projects for global brands like SBI, Schneider Electric, HP, and Emami spanning websites, apps, and interactive installations. I worked end-to-end across research, wireframing, and prototyping, collaborating closely with tech, motion, and content teams. A key highlight was designing a data-driven interactive installation for Emami that turned complex insights into immersive visual stories.

UX Designer at AJIO.com, Jan 2024 - Apr 2024 · 4 mos, Bangalore Urban, Karnataka, India, - Redesigned the Kids homepage for 2.0 version, increasing user engagement by 84% - Applied information architecture strategies to streamline the user journey. - Designed a new storefront UI for flagship brands (ASOS, H&M), improving navigation reducing bounce rates. -Conducted user research (interviews, usability testing) to improve Gen-Z store experience.

UX UI Designer at SparkPlus Technologies, Jun 2023 - Aug 2023 · 3 mos, Goa, India, Worked on Blockchain networking Applications , defi and nft use cases. conducted the user research , competitive analysis and data analysis for the applications, developed the UI screens for the web and mobile application.

Industrial Designer at Earthen Symphony The Design Studio, Aug 2020 - Jul 2022 · 2 yrs, Bengaluru, Karnataka, India

Education

Master's of Design, User Experience design, National Institute of Fashion Technology India

Bachelor's of design, Industrial and Product Design, National Institute of Fashion Technology, Rae Bareli