---
title: "Anmol Rai - Brand Strategist and Account Management in Manali | Tal"
description: "Meet Anmol Rai, Brand Strategist | Account Management based in Manali. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/anmol-rai/share-image"
---

# Anmol Rai on Tal

## Headline

Brand Strategist \| Account Management

## About

MBA \(Product Management, Business Analytics & Consulting \| Minor in Data Science & AI\) from MICA\. I work at the intersection of consumer insight, data, and execution\. At Omnicom Group, I translated audience and engagement data into influencer and brand strategies across FMCG categories, benchmarking 15\+ brands and shaping market\-specific positioning\. I’ve built products grounded in 30\+ user interviews, applied prioritisation frameworks to drive clarity, and collaborated across strategy, creative, and servicing teams to deliver integrated impact\. With a foundation in operational rigor and a background in theatre\-led storytelling, I bring structured thinking, ownership, and narrative sharpness to every problem I solve\.

## Location

Manali

## AI stack

claude

gemini

openai

perplexity

## Work experience

Brand Strategist and Account Management at ICE Studios, Sep 2026 \- Present · 1 mo, Manali, • Account management \- owning day\-to\-day relationships across multiple brand accounts, coordinating between client teams and ICE's strategy/creative functions, and ensuring strategic recommendations translate into executed work\. • Brand strategy \- developing positioning, cultural and semiotic analysis, and partnership strategy for client brands, identifying the cultural codes and category context that make a strategic direction credible rather than decorative\. Working across a portfolio of brands, moving between the commercial/relationship side of account planning and the conceptual/creative side of brand strategy\.

Management Trainee \- Business Development & Strategy at AMRUT ENERGY PVT LTD, Jun 2026 \- Aug 2026 · 3 mos, Ahmedabad, 1\. Build a Growth Engine • Design loyalty and rewards programs • Drive repeat business and retention • Integrate with ERP systems \(ERPNext preferred\) 2\. Drive Market Influence • Develop on\-ground activation strategies • Strengthen brand recall in key markets 3\. Content That Performs • Create product demos, videos, and problem\-solving content • Ensure content drives leads and conversions 4\. Product Marketing • Translate features into clear benefits • Align messaging with customer needs 5\. Digital Ecosystem Development • Build apps and digital journeys with agencies • Optimize user experience across touchpoints6\. Revenue Alignment • Track ROI of all initiatives • Link marketing efforts directly to sales outcomes

Account Management Intern at DDB Mudra Group, Apr 2025 \- May 2025 · 2 mos, Mumbai, Maharashtra, India, Stayfree: Developed regional influencer strategy and insight\-led storytelling • Analyzed 4 femcare brands to decode positioning, tone, and regional communication approach • Mapped 10\+ regional influencers for Secure XL based on content tone, audience relevance, and geography • Researched 10\+ social campaigns to extract storytelling models around access, dignity, and menstrual education • Proposed content hooks that linked product features with real\-world narratives and trust\-building cues Johnson’s Baby: Strengthened brand credibility through research and campaign exposure • Benchmarked 15\+ diaper rash brands across claims, price, ingredients, and tone to identify whitespace • Shortlisted 10\+ mom influencers aligned with Johnson’s voice and parenting audience needs • Reviewed creative drafts for the Mother’s Day film and suggested improvements in narrative flow and message clarity • Collaborated with the creative team to understand how storytelling and medical precision were aligned during production BRU & Pukka: Evaluated communication strategy for market entry and ritual\-based storytelling • Researched Pukka’s India entry to decode how wellness was positioned via digital, influencer, and experiential channels • Mapped its evolution from functional messaging to lifestyle\-driven narratives on calm, digestion, and energy • Reviewed BRU’s content across platforms to assess cultural relevance for modern consumers • Evaluated messaging consistency across digital, influencer, and branded content and suggested improvements Cross\-Functional Learning • Participated in ad evaluation sessions to understand campaign structure, cultural codes, and emotional appeal • Coordinated across strategy, creative, and servicing teams to follow campaigns from insight to final execution

Member, Marketing & Social Media at Sankalp, The Theatre Society at MICA, Aug 2024 \- Mar 2025 · 8 mos, Onboarded 11 Sponsors, including brands like BookMy Show, Kwikpic and Vadalia Foods, amounting to a total sponsorship worth INR 1\.25 Lakhs\+ Orchestrated an original Annual Production, the flagship event of Sankalp, with a budget of 3\.6L, 40\+ cast and a footfall of 600\+; featured in Ahmedabad Mirror Managed 60\+ cast and crew over a period of 2 months Organized and managed Halla Bol event of MICANVAS, involving 40\+ actors from 7 colleges Curated Khula Aasmaan event of Sankalp and coordinated with 10 group performances and 5 solo acts, featuring 50\+ performers Conducted marketing activities such as strategic product placement, event curation, UGC, digital and offline campaigns for brands on\-boarded with 1k\+ impressions

Operations Assistant Executive at EINSATZ Technologies, Apr 2023 \- May 2024 · 1 yr 2 mos, Kochi, Kerala, India, Responsible for the Finance and Accounts works of the Clients\.Data entries: Clients' Cost Booking and Cost uploading into Accounting Software\. Maintain accounts as per Generally Accepted Accounting Standards and IFRS\.

## Education

PGDM \- C, Strategic Marketing and Communication, MICA \| The School of Ideas

Bachelor of Commerce \- BCom \(Hons\), Business/Commerce, General, Devi Ahilya Vishwavidyalaya \(DAVV\), Indore

[View the original profile](https://tal.club/meet/anmol-rai)

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