Headline

Brand Strategist | Account Management

About

MBA (Product Management, Business Analytics & Consulting | Minor in Data Science & AI) from MICA. I work at the intersection of consumer insight, data, and execution. At Omnicom Group, I translated audience and engagement data into influencer and brand strategies across FMCG categories, benchmarking 15+ brands and shaping market-specific positioning. I’ve built products grounded in 30+ user interviews, applied prioritisation frameworks to drive clarity, and collaborated across strategy, creative, and servicing teams to deliver integrated impact. With a foundation in operational rigor and a background in theatre-led storytelling, I bring structured thinking, ownership, and narrative sharpness to every problem I solve.

Location

Manali

AI stack

claude

gemini

openai

perplexity

Work experience

Brand Strategist and Account Management at ICE Studios, Sep 2026 - Present · 1 mo, Manali, • Account management - owning day-to-day relationships across multiple brand accounts, coordinating between client teams and ICE's strategy/creative functions, and ensuring strategic recommendations translate into executed work. • Brand strategy - developing positioning, cultural and semiotic analysis, and partnership strategy for client brands, identifying the cultural codes and category context that make a strategic direction credible rather than decorative. Working across a portfolio of brands, moving between the commercial/relationship side of account planning and the conceptual/creative side of brand strategy.

Management Trainee - Business Development & Strategy at AMRUT ENERGY PVT LTD, Jun 2026 - Aug 2026 · 3 mos, Ahmedabad, 1. Build a Growth Engine • Design loyalty and rewards programs • Drive repeat business and retention • Integrate with ERP systems (ERPNext preferred) 2. Drive Market Influence • Develop on-ground activation strategies • Strengthen brand recall in key markets 3. Content That Performs • Create product demos, videos, and problem-solving content • Ensure content drives leads and conversions 4. Product Marketing • Translate features into clear benefits • Align messaging with customer needs 5. Digital Ecosystem Development • Build apps and digital journeys with agencies • Optimize user experience across touchpoints6. Revenue Alignment • Track ROI of all initiatives • Link marketing efforts directly to sales outcomes

Account Management Intern at DDB Mudra Group, Apr 2025 - May 2025 · 2 mos, Mumbai, Maharashtra, India, Stayfree: Developed regional influencer strategy and insight-led storytelling • Analyzed 4 femcare brands to decode positioning, tone, and regional communication approach • Mapped 10+ regional influencers for Secure XL based on content tone, audience relevance, and geography • Researched 10+ social campaigns to extract storytelling models around access, dignity, and menstrual education • Proposed content hooks that linked product features with real-world narratives and trust-building cues Johnson’s Baby: Strengthened brand credibility through research and campaign exposure • Benchmarked 15+ diaper rash brands across claims, price, ingredients, and tone to identify whitespace • Shortlisted 10+ mom influencers aligned with Johnson’s voice and parenting audience needs • Reviewed creative drafts for the Mother’s Day film and suggested improvements in narrative flow and message clarity • Collaborated with the creative team to understand how storytelling and medical precision were aligned during production BRU & Pukka: Evaluated communication strategy for market entry and ritual-based storytelling • Researched Pukka’s India entry to decode how wellness was positioned via digital, influencer, and experiential channels • Mapped its evolution from functional messaging to lifestyle-driven narratives on calm, digestion, and energy • Reviewed BRU’s content across platforms to assess cultural relevance for modern consumers • Evaluated messaging consistency across digital, influencer, and branded content and suggested improvements Cross-Functional Learning • Participated in ad evaluation sessions to understand campaign structure, cultural codes, and emotional appeal • Coordinated across strategy, creative, and servicing teams to follow campaigns from insight to final execution

Member, Marketing & Social Media at Sankalp, The Theatre Society at MICA, Aug 2024 - Mar 2025 · 8 mos, Onboarded 11 Sponsors, including brands like BookMy Show, Kwikpic and Vadalia Foods, amounting to a total sponsorship worth INR 1.25 Lakhs+ Orchestrated an original Annual Production, the flagship event of Sankalp, with a budget of 3.6L, 40+ cast and a footfall of 600+; featured in Ahmedabad Mirror Managed 60+ cast and crew over a period of 2 months Organized and managed Halla Bol event of MICANVAS, involving 40+ actors from 7 colleges Curated Khula Aasmaan event of Sankalp and coordinated with 10 group performances and 5 solo acts, featuring 50+ performers Conducted marketing activities such as strategic product placement, event curation, UGC, digital and offline campaigns for brands on-boarded with 1k+ impressions

Operations Assistant Executive at EINSATZ Technologies, Apr 2023 - May 2024 · 1 yr 2 mos, Kochi, Kerala, India, Responsible for the Finance and Accounts works of the Clients.Data entries: Clients' Cost Booking and Cost uploading into Accounting Software. Maintain accounts as per Generally Accepted Accounting Standards and IFRS.

Education

PGDM - C, Strategic Marketing and Communication, MICA | The School of Ideas

Bachelor of Commerce - BCom (Hons), Business/Commerce, General, Devi Ahilya Vishwavidyalaya (DAVV), Indore