About
With over a decade of commercial experience across premier retail powerhouses, my background spans foundational sourcing expertise at Arvind Lifestyle, deep product and category development at Wildcraft, and driving end-to-end category growth alongside core brand building at Flying Machine. Today, I bring that full-stack retail playbook to the experiential entertainment space. Managing the full-stack P&L for a ₹100+ Crore Business Unit across Wonderla’s national footprint, I lead a team of 120+ professionals focused on re-engineering our commercial strategy. My mission is to incubate next-generation lifestyle retail concepts right at India’s premier destination for fun. Whether it's building tight activewear capsules, mapping physical shop-floor conversion windows, or engineering high-margin product lines, my goal is to design retail ecosystems where authentic brand storytelling meets hard financial discipline. I’m always open to connecting with fellow retail leaders, brand strategists, and commercial innovators shaping the future of omni-channel commerce.
Work experience
Head of Retail at Wonderla Holidays Ltd., Dec 2025 - Present · 11 mos, Bengaluru, Karnataka, India, Overseeing our retail sales, driving business unit growth and development, and managing the end-to-end P&L of the department.
CATEGORY LEAD - OUTERWEAR AND KNITS at Arvind Fashions Limited, Nov 2021 - Dec 2025 · 4 yrs 2 mos, Bengaluru, Karnataka, India
Assistant Manager - Product at Wildcraft India, Mar 2020 - Oct 2021 · 1 yr 8 mos, Bengaluru, Karnataka, India
Merchandiser at Arvind Lifestyle Brands Limited, Jun 2016 - Feb 2020 · 3 yrs 9 mos, Bengaluru, Karnataka, India
