Headline

Senior Manager - Business Strategy at Traya

About

I’m a business and growth leader with 8+ years of experience building and scaling revenue-led businesses across gaming, fintech, and mobility. Currently, I lead a ₹4,900 Cr revenue business at Gameskraft, where I own retention, monetization, and lifecycle growth for a 4.5M+ user base. Over the past few years, I’ve focused on solving one core problem: how to sustainably grow revenue by deeply understanding user behavior and system economics. A few highlights from my journey: • Scaled a 0→₹290 Cr business line by optimizing pricing, liquidity, and user experience • Improved retention and ARPU through cohort-based lifecycle interventions and experimentation • Built data-backed playbooks and frameworks that drive real-time decision-making at scale • Navigated regulatory shifts (like GST) while retaining 90%+ revenue and sustaining growth My approach combines structured thinking, deep analytics, and hands-on execution—I’ve owned outcomes end-to-end across P&L, product, growth, and operations, working closely with cross-functional teams to turn strategy into results. Previously, I’ve worked with PhonePe, Ola, and ZS Associates across roles in business, growth, and analytics—giving me a strong foundation in scaling both B2C and marketplace businesses. I’m now looking to take on larger charters in strategy, category leadership, general management, or founder’s office roles, where I can drive meaningful business impact. If you’re building something ambitious or solving hard business problems, I’d love to connect.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

notion

openai

perplexity

Work experience

Senior Manager - Business Strategy at Traya, Jun 2026 - Present · 4 mos, Mumbai

Senior Business Manager at Gameskraft, Apr 2021 - Nov 2025 · 4 yrs 8 mos, On-site

Senior Business Analyst at PhonePe, Dec 2019 - Apr 2021 · 1 yr 5 mos, Bengaluru, Drove growth and retention for PhonePe’s offline business, covering 18M merchants and 75M customers. Streamlined monthly merchant targeting for 10,000+ sales reps by creating micro-markets with data-driven market share insights. Collaborated with Business Finance, HR, and Sales to design incentive structures and manage monthly sales pay-outs.

Business Analyst at Ola (ANI Technologies), Jun 2018 - Dec 2019 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned the whole process of providing Offers and Discounting and helped define enforceable targets for marketing and sales teams increasing overall market-place orders by 33%. Created and Managed micro markets for cities Pune & Hyderabad by segmenting market clusters based on the demand, type and quality of customers thereby improving delivery operations and SLA.

Associate at ZS Associates, Nov 2017 - May 2018 · 7 mos, Gurgaon, Haryana, India, Analysed the impact of promotional and non-promotional marketing activities for a major pharmaceutical client across 12 countries.

Education

Bachelor of Technology, Electrical Engineering, Delhi College of Engineering

Ramakrishna Mission School