---
title: "Ankush Bansal - Director – Self-Serve Growth & Ads Marketing in Bengaluru | Tal"
description: "Meet Ankush Bansal, Director – Self Serve Growth @ JioHotstar | Growth Strategy • Product Growth • Monetization • Self-Serve Platforms • Commerce Media | Ex-Flipkart | Scaling Consumer Internet Businesses based in Bengaluru. AI stack includes claude, codex, and elevenlabs."
image: "https://tal.club/meet/ankush-bansal/share-image"
---

# Ankush Bansal on Tal

## Headline

Director – Self Serve Growth @ JioHotstar \| Growth Strategy • Product Growth • Monetization • Self\-Serve Platforms • Commerce Media \| Ex\-Flipkart \| Scaling Consumer Internet Businesses

## About

Over the last 12\+ years, I've worked on one problem that fascinates me: How do you create sustainable growth beyond customer acquisition? Across Flipkart and JioHotstar, I've built products, loyalty ecosystems, monetization initiatives, and self\-serve growth businesses that help customers derive more value while strengthening business economics\. My journey has taken me across Product Growth, Growth Strategy, Platform Monetization, Loyalty, Category P&L, Self\-Serve Advertising, and Commerce Media\. While the business contexts have evolved, the core question has remained the same: How do we design growth systems that create long\-term customer value instead of relying solely on acquiring more users? Some highlights from my journey: • Built Flipkart's loyalty ecosystem, increasing Transaction per Customer by 22% and Spend per Customer by 23% • Scaled loyalty\-led monetization generating ₹80Cr\+ annual incremental revenue • Managed a ₹3,000Cr\+ Women's Fashion business, delivering 32% YoY growth • Built JioHotstar's Self\-Serve advertiser growth initiatives across commerce integrations, platform monetization and GTM My work sits at the intersection of Product, Growth, Data, Business, and Customer Experience\. Areas of interest: • Product Growth • Platform Monetization • Loyalty & Customer Retention • Self\-Serve Platforms • Commerce Media • Growth Experimentation • Customer Lifecycle Always happy to connect with people passionate about building products, growth systems, and scalable businesses\.

## Location

Bengaluru

## AI stack

claude

codex

elevenlabs

gemini

ChatGPT

ChatGPT Images

## Work experience

Director – Self\-Serve Growth & Ads Marketing at JioHotstar, Sep 2025 \- Present · 1 yr 3 mos, Bangalore Urban, Karnataka, India, Leading the growth and monetization charter for JioHotstar's self\-serve advertising business\. Working at the intersection of Product, GTM, Commerce Media and Platform Monetization to build scalable advertiser acquisition channels and self\-serve capabilities\. Key achievements 1\. Built GTM strategy for the self\-serve advertising platform, creating scalable advertiser acquisition channels\. 2\. Led commercialization of commerce integrations, including Swiggy, generating ₹21Cr incremental revenue during IPL 2026\. 3\. Built offsite advertising initiatives generating ₹4Cr\+ incremental revenue\. 4\. Partnered with Product and Engineering to shape the self\-serve roadmap, improving attribution and advertiser experience\. 5\. Established measurement frameworks to improve campaign ROI and partner performance\.

Senior Manager II – Growth, Loyalty & Monetization at Flipkart, Jan 2024 \- Sep 2025 · 1 yr 9 mos, Led the Growth, Loyalty and Monetization charter for Flipkart's Supercoins ecosystem, owning the product roadmap, experimentation strategy and monetization initiatives to drive customer engagement, retention and long\-term customer value\. Worked closely with Product, Engineering, Marketing, Analytics and Business teams to scale one of India's largest loyalty platforms\. Key Contributions 1\. Owned the Supercoins product roadmap, delivering loyalty\-led growth initiatives that increased Transactions per Customer \(TPC\) by 22% and Spend per Customer \(SPC\) by 23% through improved customer acquisition, engagement and retention\. 2\. Built and scaled Supercoin Boosters, generating ₹80Cr\+ annual incremental revenue by introducing innovative loyalty\-led monetization products\. 3\. Launched customer\-centric features such as Coin Price Visibility and Ratings & Reviews Incentivization, improving loyalty adoption, discoverability and customer participation\. 4\. Led product experimentation and A/B testing across the Supercoins ecosystem, optimizing user engagement, retention, and monetization through data\-driven product decisions\. 5\. Expanded the Supercoins ecosystem through strategic technology partnerships, increasing redemption utility while unlocking new monetization opportunities\.

Senior Category Manager – Women's Fashion at Flipkart, Jul 2022 \- Jan 2024 · 1 yr 7 mos, Owned the commercial growth strategy for one of Flipkart's largest fashion businesses, leading P&L, customer growth, pricing, merchandising, and lifecycle marketing\. Focused on balancing revenue growth, profitability, and customer experience through data\-driven business decisions\. Key Contributions 1\. Managed a ₹3,000Cr\+ P&L, delivering 32% YoY growth through pricing strategy, assortment optimization, merchandising and lifecycle marketing\. 2\. Improved category conversion by 11% and traffic by 21% through customer journey optimization, experimentation, and merchandising improvements\. 3\. Optimized a ₹2–3Cr monthly marketing budget, improving conversion by 25% while reducing customer acquisition costs by 15%\. 4\. Built CRM and lifecycle marketing programs generating ₹5Cr incremental monthly revenue through personalized customer engagement\. 5\. Led a team of 11 members \(5 direct, 6 indirect\), enabling independent ownership across key business initiatives\.

Senior Growth Product Manager at airtel, Jan 2022 \- Jul 2022 · 7 mos, Gurugram, Haryana, India, Led the growth charter for Airtel Thanks, driving product adoption, user engagement, and customer retention through product\-led growth initiatives, GTM strategy, and cross\-functional execution\. Key Contributions 1\. Led GTM strategy and growth initiatives for Airtel Thanks, improving feature adoption and customer engagement\. 2\. Designed lifecycle marketing and customer retention programs to increase product usage and long\-term engagement\. 3\. Partnered with Product, Engineering, and Marketing teams to deliver customer\-centric product enhancements\. 4\. Leveraged customer insights and analytics to identify growth opportunities and optimize the user journey\.

Senior Growth Marketing Manager at Flipkart, Oct 2018 \- Jan 2022 · 3 yrs 4 mos, Bangalore Urban, Karnataka, India, Led Growth Marketing initiatives for Flipkart's loyalty ecosystem, designing customer engagement strategies, experimentation frameworks, and product\-led growth initiatives that laid the foundation for Supercoins\. Worked across Product, Marketing, Analytics, and Engineering to drive customer retention and long\-term engagement\. Key Contributions 1\. Played a key role in designing Flipkart Supercoins, shaping the customer value proposition, incentive structure, and loyalty strategy that became Flipkart's flagship rewards ecosystem\. 2\. Led one of Flipkart's largest A/B experiments across 100M\+ users, demonstrating 2\.5x higher ROI for Supercoin incentives compared to direct discounting and increasing opted\-in GMV from 35% to 85%\. 3\. Built and scaled growth products including Cash & Coin, Re\.1 Store, Fixed Price Stores and Flipkart Coupons, increasing product selection by 10x and daily run rate by 8x\. 4\. Managed an ₹80Cr multi\-channel marketing budget, contributing to nearly 60% of total Supercoin redemption while improving customer engagement and loyalty adoption\. 5\. Conducted customer research, behavioral analysis and competitive benchmarking to define the long\-term roadmap for Flipkart's loyalty platform\.

Senior Program Manager at V2 Retail Ltd, Jan 2017 \- Sep 2018 · 1 yr 9 mos, New Delhi Area, India, Led business planning and supply chain transformation initiatives, driving demand forecasting, inventory optimization, and merchandising strategy to improve operational efficiency and business performance\. Key Contributions 1\. Led business planning and supply chain transformation initiatives, achieving 90%\+ demand forecast accuracy while improving inventory productivity\. 2\. Built data\-driven planning frameworks across forecasting, procurement and merchandising to optimize inventory allocation and business performance\. 3\. Partnered with cross\-functional teams to improve planning processes and support business growth\.

## Education

Master of Business Administration \(MBA\), Marketing and Operations, Institute of Management Technology, Ghaziabad

Bachelor in technology, Electrical, Electronics and Communications Engineering, Maharshi Dayanand University

[View the original profile](https://tal.club/meet/ankush-bansal)

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