Headline

Growth Marketer | Paid Ads & Data-Driven Strategy | Turning Ad Spend into Revenue 🚀

About

I help businesses grow by turning paid marketing investments into measurable revenue outcomes. As a Performance Marketing Specialist, my work focuses on building and optimizing digital advertising systems that support lead generation, sales growth, and long-term scalability. I work closely with business objectives — not just platforms — ensuring that every campaign is aligned with clear KPIs, budgets, and growth goals. My expertise includes: • End-to-end Google Ads and Meta Ads management • Campaign and account structure built for scalability • Audience and keyword strategy based on intent • Ad copy and funnel optimization for higher conversions • Budget planning, bidding strategy, and ROI improvement • Conversion tracking, analytics, and performance reporting I believe effective marketing is not about spending more — it’s about spending smarter, backed by data and continuous optimization.

Location

New Delhi

AI stack

cursor

langfuse

lovable

sora

Work experience

Growth Marketing Manager at Self-Employed, Jan 2025 - Present · 1 yr 4 mos, Remote

Digital Marketing at DeckMount Electronics, Mar 2024 - Jan 2025 · 11 mos, Gurugram, Haryana, India, • Developed promotional materials for webpages, emails and other digital mediums. • Created content for website, social media accounts, email campaigns and other digital channels. • Monitored performance of campaigns using analytics software such as Google Analytics. • Collaborated with design teams to create visually appealing graphics for websites and social media posts. • Conducted market research to identify trends in industry sectors relevant to the company's products. • Utilized analytics tools to monitor and report on campaign performance, adjusting strategies as needed to achieve objectives. • Creating a Landing Page and optimizing user experience. • End-to-end media planning & execution on Meta (Facebook & Instagram), Google Ads, Amazon, Tata1mgs.

Marketing at WOW Summit, May 2023 - Oct 2023 · 6 mos, Remote, • Maintained an up-to-date database of Client contact information. • Generated leads through direct mailers or other outreach methods like cold emails. • Hand-on Experience in Bookmarking, Classified, Forum and listing. • Conducted market research to identify consumer trends and preferences.

Digital Marketing Executive at Cloud Odyssey, Jul 2022 - Dec 2022 · 6 mos, Bengaluru, Karnataka, India, • Created content for website, social media accounts and other digital channels. • Worked on Designing and Editing Tools such as Canva and VN Editor for websites and social media posts. • Assisted in the development of online advertising campaigns increase brand awareness. • Developed and implemented multi-channel digital marketing strategies. • Managed SEO activities including keyword research, link building and content optimization.

Account Executive at Shree Balaji Trading Co, Apr 2021 - Jul 2022 · 1 yr 4 mos, Chandigarh, India, ● Maintain Day to Day transaction in the Tally ERP ● Maintain Bank reconciliation Statement ● Maintain Entries of sales, Purchase and bank Statement on Day to day basis

Education

Master of Business Administration - MBA, Amity University, Greater Noida Campus

Bachelor of Commerce - BCom, Accounting and Finance, The Bhawanipur Education Society College