Ankur Pandey profile photo 1 on Tal

Ankur Pandey

Growth & AI Marketing Leader | Product Marketing | Lifecycle Marketing | Enterprise SEO | Marketing Operations

Bengaluru

7+ years of work experience

Infodrive India
Sep 20251 yr 2 mosPresent

Delhi, India

Key Achievements: 1. Scaled organic-driven revenue from ₹1.75 Cr to ₹3 Cr/month through technical SEO, programmatic search expansion, and high-intent acquisition optimization. 2. Improved signup conversion 2.5X (2% → 5%) through funnel optimization, experimentation, and landing page improvements. 3. Led technical SEO initiatives across crawlability, indexation, Core Web Vitals, rendering, structured data, and site architecture. 4. Built entity-driven content systems and semantic internal linking frameworks supporting discoverability across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. 5. Supported product marketing initiatives, user journey optimization, activation, and monetization. 6. Built centralized reporting dashboards using GA4, GSC, BigQuery, and Looker Studio. 7. Led cross-functional growth initiatives aligned with revenue goals. 8. Managed a 10+ member team across SEO, Product, Tech, and Growth functions. 9. Reported SEO and business KPIs to leadership teams and stakeholders.
UTKARSH CLASSES
Nov 202411 mosSep 2025

Rajasthan, India

Key Achievements: 1. Improved app install conversion from 10% to 25% through ASO, onboarding optimization, metadata improvements, and Product-Led Growth initiatives. 2. Built multichannel engagement systems across Email, WhatsApp, Push Notifications, SMS, and RCS. 3. Reduced campaign costs by 30% through automation optimization and channel orchestration. 4. Increased organic category traffic by 40% through technical SEO and content architecture improvements. 5. Used AppsFlyer, Firebase, AppTweak, GA4, and GSC for attribution, cohort analysis, and funnel optimization. 6. Leveraged AI-assisted workflows for keyword clustering, metadata optimization, and content scaling. 7. Led digital PR initiatives including press releases, CEO interviews, and media partnerships to strengthen brand visibility. 8. Managed a 15+ member cross-functional team across CRM, SEO, Product, and Growth.
Unacademy
Aug 20222 yrs 4 mosNov 2024

Bengaluru, Karnataka, India

Key Achievements: 1. Delivered 4X organic growth and contributed to 40% revenue growth through scalable SEO systems and lifecycle automation. 2. Built an automation-led revenue engine generating ₹4 Cr/month through Email, WhatsApp, SMS, Push Notifications, and lifecycle funnels. 3. Led website migrations and platform rebuild initiatives with minimal traffic loss. 4. Increased freemium-to-paid conversion from 1.5% to 3.8%. 5. Improved crawl efficiency, indexing, Core Web Vitals, and technical SEO across large-scale content ecosystems. 6. Built entity-based content systems using structured data, FAQ architecture, semantic internal linking, and AI-search frameworks. 7. Implemented AI-assisted SEO workflows for content optimization and search intent analysis. 8. Built reporting frameworks using BigQuery and GCP. 9. Partnered with media agencies to execute press releases, executive interviews, and CEO branding initiatives. 10. Managed a 15+ member cross-functional team across SEO, CRM, Product, and Growth functions.
AppIncubator
Feb 20211 yr 7 mosAug 2022

Toronto, Ontario, Canada

Key Achievements.. 1. Strategic SEO Optimization: Conducted targeted keyword research, and segmented into funnels for quality traffic. Achieved 30% in the top 3, 70% in the top 10, and all keywords in the top 20 within 2 years. Conducted A/B tests on meta and schema, boosting organic CTR from 1% to 10% in 9 months. 2. User Behavior Insights: Leveraged Google Analytics, Google Search Console, and Hotjar to gain deep insights into user behavior, aligning these insights seamlessly with our business objectives. 3. Conversion Rate & Landing Page Optimization: Enhanced conversion rates on underperforming landing pages through strategic optimization and A/B testing with various page variations. Improved landing page conversions from 0.5% to 6% within 1 year of experimenting with 8 page variations. 4. Effective Backlink Strategy: Executed guest post outreach, creating quality backlinks for enhanced domain authority. Conducted backlink audits, maintaining a balanced Dofollow-Nofollow ratio to gain top 3 rankings positions on SERPs 5. Online Reputation Management: Successfully maintained a positive online reputation on various platforms, generating million-dollar leads through ORM on Clutch and GoodFirms 6. Cross-Functional Team Leadership: Coordinated and managed UI/UX, Tech, and content teams for a website revamp from scratch, optimizing website performance for a superior user experience and enhanced organic ranking on SERPs. 7. Advanced Analytics & Reporting: Utilized BigQuery for precise growth decision-making. Designed custom dashboards using Excel and Google Data Studio, and implemented data layer tagging for valuable marketing insights. This streamlined decision-making, allowing for strategic investments in high-performing marketing channels, resulting in higher growth. 8. Paid Advertising & Lead Optimization: Analyzed campaign data, optimizing CPL and CPC to enhance lead quality. Achieved a 60% reduction in CPL within 1 year of implementing these practices.
AppIncubator
Mar 202011 mosJan 2021

Seattle, Washington, United States

Now I have started working as a Senior SEO Analyst at AppIncubator, Here my key role and responsibilities are as follow... 1. Keyword Research for Quality Traffic 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords. 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP. 4. User behavior understanding by collected data of Google Analytics. 5. Conversion rate Optimization of less performing category. 6. Onpage Optimization for potential keywords of my niche for particular landing pages 7. Guest Post Outreach and Quality Backlink creation. 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position. 9. Online Reputation Management for my company website. 10. Coordination with UI/UX Team, Tech Team and content writers for better website performance and ranking.
Feb 20191 yr 2 mosMar 2020

Gurugram, Haryana, India

I worked as a SEO Analyst at FlowerAura, Here my key role and responsibilities are as follow... 1. Keyword Research for Quality Traffic and Keywords GAP analysis. 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords. 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP. 4. User behavior understanding by collected data of Google Analytics. 5. Conversion rate Optimization of less performing category. 6. Onpage Optimization for potential keywords of my niche for particular landing pages 7. Guest Post Outreach and Quality Backlink creation. 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position. 9. Online Reputation Management for my company website. 10. My Company App Store Optimization for Android & iOS Apps of Floweraura.

Ankur’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
claude
claude
gemini
gemini
lovable
lovable
mcp
mcp

Education

Birla Institute of Technology and Science, Pilani

Master of Business Administration - MBA, Digital Business

Birla Institute of Technology and Science, Pilani

20252 yrs2027
Dr. A.P.J. Abdul Kalam Technical University

Bachelor’s Degree, Information Technology

Dr. A.P.J. Abdul Kalam Technical University

20114 yrs2015

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Headline

Growth & AI Marketing Leader | Product Marketing | Lifecycle Marketing | Enterprise SEO | Marketing Operations

About

Organic Growth & AI Search Leader with 10+ years of experience driving acquisition, conversion, and lifecycle revenue across web and app ecosystems. Expertise in Technical SEO, Programmatic SEO, CRO, Marketing Automation, and AI-search optimization including GEO/AEO, entity-based content systems, semantic search optimization, and LLM discoverability strategies across Google AI Overviews, ChatGPT, and Perplexity. Proven track record of scaling organic revenue, improving conversion journeys, leading platform migrations, and building scalable growth systems aligned with acquisition, activation, retention, and revenue outcomes.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

gemini

lovable

mcp

Work experience

Senior Manager SEO at Infodrive India, Sep 2025 - Present · 1 yr 2 mos, Delhi, India, Key Achievements: 1. Scaled organic-driven revenue from ₹1.75 Cr to ₹3 Cr/month through technical SEO, programmatic search expansion, and high-intent acquisition optimization. 2. Improved signup conversion 2.5X (2% → 5%) through funnel optimization, experimentation, and landing page improvements. 3. Led technical SEO initiatives across crawlability, indexation, Core Web Vitals, rendering, structured data, and site architecture. 4. Built entity-driven content systems and semantic internal linking frameworks supporting discoverability across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. 5. Supported product marketing initiatives, user journey optimization, activation, and monetization. 6. Built centralized reporting dashboards using GA4, GSC, BigQuery, and Looker Studio. 7. Led cross-functional growth initiatives aligned with revenue goals. 8. Managed a 10+ member team across SEO, Product, Tech, and Growth functions. 9. Reported SEO and business KPIs to leadership teams and stakeholders.

SEO Head & Marketing Automation Strategist Utkarsh Classes by Physicswallah at UTKARSH CLASSES, Nov 2024 - Sep 2025 · 11 mos, Rajasthan, India, Key Achievements: 1. Improved app install conversion from 10% to 25% through ASO, onboarding optimization, metadata improvements, and Product-Led Growth initiatives. 2. Built multichannel engagement systems across Email, WhatsApp, Push Notifications, SMS, and RCS. 3. Reduced campaign costs by 30% through automation optimization and channel orchestration. 4. Increased organic category traffic by 40% through technical SEO and content architecture improvements. 5. Used AppsFlyer, Firebase, AppTweak, GA4, and GSC for attribution, cohort analysis, and funnel optimization. 6. Leveraged AI-assisted workflows for keyword clustering, metadata optimization, and content scaling. 7. Led digital PR initiatives including press releases, CEO interviews, and media partnerships to strengthen brand visibility. 8. Managed a 15+ member cross-functional team across CRM, SEO, Product, and Growth.

SEO Head & Marketing Automation Strategist at Unacademy, Aug 2022 - Nov 2024 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Key Achievements: 1. Delivered 4X organic growth and contributed to 40% revenue growth through scalable SEO systems and lifecycle automation. 2. Built an automation-led revenue engine generating ₹4 Cr/month through Email, WhatsApp, SMS, Push Notifications, and lifecycle funnels. 3. Led website migrations and platform rebuild initiatives with minimal traffic loss. 4. Increased freemium-to-paid conversion from 1.5% to 3.8%. 5. Improved crawl efficiency, indexing, Core Web Vitals, and technical SEO across large-scale content ecosystems. 6. Built entity-based content systems using structured data, FAQ architecture, semantic internal linking, and AI-search frameworks. 7. Implemented AI-assisted SEO workflows for content optimization and search intent analysis. 8. Built reporting frameworks using BigQuery and GCP. 9. Partnered with media agencies to execute press releases, executive interviews, and CEO branding initiatives. 10. Managed a 15+ member cross-functional team across SEO, CRM, Product, and Growth functions.

Head of Marketing at AppIncubator, Feb 2021 - Aug 2022 · 1 yr 7 mos, Toronto, Ontario, Canada, Key Achievements.. 1. Strategic SEO Optimization: Conducted targeted keyword research, and segmented into funnels for quality traffic. Achieved 30% in the top 3, 70% in the top 10, and all keywords in the top 20 within 2 years. Conducted A/B tests on meta and schema, boosting organic CTR from 1% to 10% in 9 months. 2. User Behavior Insights: Leveraged Google Analytics, Google Search Console, and Hotjar to gain deep insights into user behavior, aligning these insights seamlessly with our business objectives. 3. Conversion Rate & Landing Page Optimization: Enhanced conversion rates on underperforming landing pages through strategic optimization and A/B testing with various page variations. Improved landing page conversions from 0.5% to 6% within 1 year of experimenting with 8 page variations. 4. Effective Backlink Strategy: Executed guest post outreach, creating quality backlinks for enhanced domain authority. Conducted backlink audits, maintaining a balanced Dofollow-Nofollow ratio to gain top 3 rankings positions on SERPs 5. Online Reputation Management: Successfully maintained a positive online reputation on various platforms, generating million-dollar leads through ORM on Clutch and GoodFirms 6. Cross-Functional Team Leadership: Coordinated and managed UI/UX, Tech, and content teams for a website revamp from scratch, optimizing website performance for a superior user experience and enhanced organic ranking on SERPs. 7. Advanced Analytics & Reporting: Utilized BigQuery for precise growth decision-making. Designed custom dashboards using Excel and Google Data Studio, and implemented data layer tagging for valuable marketing insights. This streamlined decision-making, allowing for strategic investments in high-performing marketing channels, resulting in higher growth. 8. Paid Advertising & Lead Optimization: Analyzed campaign data, optimizing CPL and CPC to enhance lead quality. Achieved a 60% reduction in CPL within 1 year of implementing these practices.

Senior Search Engine Optimization Specialist at AppIncubator, Mar 2020 - Jan 2021 · 11 mos, Seattle, Washington, United States, Now I have started working as a Senior SEO Analyst at AppIncubator, Here my key role and responsibilities are as follow... 1. Keyword Research for Quality Traffic 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords. 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP. 4. User behavior understanding by collected data of Google Analytics. 5. Conversion rate Optimization of less performing category. 6. Onpage Optimization for potential keywords of my niche for particular landing pages 7. Guest Post Outreach and Quality Backlink creation. 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position. 9. Online Reputation Management for my company website. 10. Coordination with UI/UX Team, Tech Team and content writers for better website performance and ranking.

Search Engine Optimization Specialist | Google Certified Online Marketing Expert at FlowerAura, Feb 2019 - Mar 2020 · 1 yr 2 mos, Gurugram, Haryana, India, I worked as a SEO Analyst at FlowerAura, Here my key role and responsibilities are as follow... 1. Keyword Research for Quality Traffic and Keywords GAP analysis. 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords. 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP. 4. User behavior understanding by collected data of Google Analytics. 5. Conversion rate Optimization of less performing category. 6. Onpage Optimization for potential keywords of my niche for particular landing pages 7. Guest Post Outreach and Quality Backlink creation. 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position. 9. Online Reputation Management for my company website. 10. My Company App Store Optimization for Android & iOS Apps of Floweraura.

Education

Master of Business Administration - MBA, Digital Business, Birla Institute of Technology and Science, Pilani

Bachelor’s Degree, Information Technology, Dr. A.P.J. Abdul Kalam Technical University