Headline

Founding member, DoppelIQ | IIM Calcutta | Scaled Startup from Seed to Series A

About

🙋‍♂️Greetings, traveler, thank you for visiting my profile. I'm Ankur - a marketing leader who's been in the trenches, scaling startups from humble beginnings to serious growth. I took my last company from seed funding to Series A and helped push revenue past $1 million. I know what it takes to build momentum when the stakes are high and the resources are limited. In my 8+ years of experience, I've built marketing functions from zero, crafted positioning that actually sticks, and armed sales teams with the tools they need to close. I specialize in turning complex tech into clear, powerful stories that move markets - across B2B SaaS, AI, Cloud tech, and more. If you're looking to level up your marketing game - whether you're a founder, a solo marketer, or just starting your career, I’m here to help you skip the guesswork. I’ll share real-world strategies, frameworks that work, and lessons they don’t teach you in textbooks. Let’s get you to your next big milestone, faster and smarter.

Location

Bengaluru

AI stack

claude

Work experience

Founding Member & GTM Lead at Doppeliq, Jun 2025 - Present · 1 yr 4 mos

Health and well-being at Career Break, Oct 2024 - May 2025 · 8 mos

Director of Product Marketing at Lucidity, Jul 2022 - Oct 2024 · 2 yrs 4 mos, Product Marketing: Formulated the GTM strategy and helped scale the company from Seed to Series A with lean resources. Led Market Research and Competitor Analysis to uncover industry trends, buyer pain points, and whitespace opportunities. Developed Thought Leadership and bottom-funnel content tailored to our ICP, directly influencing lead quality and accelerating deal velocity. Owned end-to-end content marketing — from strategy to execution — including blogs, white-papers, case studies, email campaigns, and video scripts aligned with key funnel stages. Growth Marketing: Built a $180K qualified sales pipeline in just 6 months, driven entirely through organic marketing efforts. Scaled website traffic 2x YoY in 2024, with 81% from organic and direct sources. Spearheaded brand strategy across LinkedIn, YouTube, and website—grew LinkedIn followers by 185%. Performance Marketing: Launched Lucidity’s paid campaigns on LinkedIn, achieving a 3.64% CTR (vs. 0.65% industry benchmark) and CPC of $3.17 (vs $6.4 global average). Event Marketing: Created and led the events vertical—partnered with AWS, GCP, and FinOps Foundation to generate 35+ MQLs of senior decision-makers. Sales Enablement: Built and managed a full-funnel content engine, ensuring consistency across awareness to conversion touchpoints.

Product Marketing Manager at Entropik Tech, Oct 2021 - Jun 2022 · 9 mos, Bangalore Urban, Karnataka, India, 1. Responsible for managing the product marketing for our Conversational Intelligence platform, Decode. 2. Successfully planned, managed, and executed the beta launch of Decode, registering 200+ signups during our pre-beta phase. 3. Responsible for creating the positioning, messaging and content strategy for the product 4. Responsible for planning and running all the organic and inorganic campaigns for Decode 5. Strategized the drip campaigns and necessary collaterals for managing a self-driven product led growth Created and managed all customer facing collaterals and sales enablement for global sales

Analyst, Member of Product Management at EdgeVerve, May 2015 - Jan 2021 · 5 yrs 9 mos, Bengaluru Area, India, • Responsible for managing the Product Marketing horizontal for Edgeverve's Business Apps and presently, for ProcureEdge. • Responsible for Global Edgeverve and Infosys Sales Enablement for Edgeverve's suite of products and provide client specific content upon request prior to sales pitches • Responsible for providing competitive input into product roadmaps, delivered competitive analysis of competitors across Financial Services, Fraud Detection market, Credit Card fraud industry and Procurement/Supply Chain industry and engaged the Product team for a more competitive roadmap and Collateral creation. • Responsible for Product Artifact creation and designing product engagement strategy based on potential client and buyer personas and market gaps. • Responsible for External Alliances and ecosystem building and represented the products, its vision and value proposition to analysts. Drove completion of analyst and advisory RFIs, including working with account teams to pull in references. • Responsible for designing and orchestrating multiple New product launches for Edgeverve's Business applications across Industry-led events and digital launches. • Responsible for single-handedly maintaining the Sales enablement portal for global sales teams. Analyst, Product Strategy • Responsible for defining the product roadmap, GTM strategy to market research, financial revenue forecast, pre-sales and client interactions as part of the strategy team. • Conducted instrumental Primary and Secondary research on the following fields for Inorganic development Strategy - Marketplaces, Feed management, Collaboration tools, Supplier Networks, Supply chain Management, RPA solutions, Revenue Assurance and Direct procurement solutions. • Represented Edgeverve Product Suite in global industry events and speaking sessions.

Education

Master of Business Administration (M.B.A.), Indian Institute of Management, Calcutta

Bachelor of Engineering (B.E.), Mechanical Engineering, Jadavpur University