D2C Product and PnL (DSA, tech and CX) @ Rebel Foods | Prev. Instamart Strategy and upGrad EIR | Builder at core

Mumbai

Gurugram

India


Bengaluru, Karnataka, India





Bachelor of Engineering - BE, Civil Engineering
Birla Institute of Technology and Science, Pilani

Master's degree, Economics
Birla Institute of Technology and Science, Pilani
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I am a seasoned generalist who is known for thinking from the first principles with research and logic based approaches to disrupt the status quo. I have worked with industry leaders crafting and handling strategies incorporating multiple points of view and aligning tech and biz stakeholders for seamless execution. I have been a go to person for the brainstorming and execution of most important projects in all my roles so far. If you want get-goers and someone who thinks and delivers out of norms, then you want to talk to me. Create empires for the good!! Penny wise, pound wise…
Mumbai Metropolitan Region
anthropic apis
claude
gemini
ChatGPT
Product and Strategy - DS, Fulfillment and CX, discovery at Rebel Foods, Jan 2025 - Present · 1 yr 8 mos, Mumbai, Problem solving at each line of D2C PnL. Leading Product vision, loyalty, CX, retention, DS/analytics, big bets charters. Reporting to Head - D2C and EatSure
Senior Manager - New Category at Urban Company, Oct 2024 - Jan 2025 · 4 mos, Gurugram, Led the planning and Growth for the new Kitchen cleaning vertical Reporting to Business Head - Cleaning
General Laborer at Stealth Startup, Feb 2024 - Oct 2024 · 9 mos, India, Left Instamart at the peak of my impact to explore new themes in the following (because it was now or too late) Customized fast fashion | Political campaign strategy | Textile manufacturing
Strategy and CX - Instamart at Swiggy, Jun 2022 - Feb 2024 · 1 yr 9 mos, Instrumental in setting up CX strategy and category growth (sell side) practice at Instamart working alongside senior leaders in all functions. Worked on building CX products powering Assortment, availability, ETAs and rider allocation and assignment, CC flows primarily Reporting to Director - Strategy and CX
Product Strategy - B2B offerings at upGrad Campus, Jun 2021 - Jun 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, ● Worked as one of the first 10 associates of the product-content team. Leading with my previous experience and product-market research, played a key role in defining the product, training the teams with processes and playbookisation of finding the right partners ● Worked across management/engineering/certification and joint degree programs vertical and gave critical insights in improving the product and lean processes without authority. Owned the creation of a few courses as part of my key responsibilities ● Redefined many flawed processes and product definitions and convinced the senior management to take some difficult decisions of restarting from scratch for parts of work ● Working on joint degree programs, identified a channel to eliminate extra rework which saved more than Rs 10 lacs per course ● Revamped 2 programs in the certificate segment within a month of joining the project resulting in CSAT improvement of 20pp
Bachelor of Engineering - BE, Civil Engineering, Birla Institute of Technology and Science, Pilani
Master's degree, Economics, Birla Institute of Technology and Science, Pilani