Ankur Dey profile photo 2 on Tal
Ankur Dey profile photo 1 on Tal
Ankur Dey profile photo 2 on Tal
Ankur Dey profile photo 1 on Tal

Ankur Dey

Shaping Brand Yokogawa in India | Brand Strategy & Storytelling Enthusiast | ex-UltraTech | MICA

Bengaluru

8+ years of work experience

Yokogawa India Limited
Apr 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

• Driving brand strategy, digital transformation, and content storytelling for YIL. • Leading brand marketing initiatives focusing on sustainability, digital innovation, and long-term positioning.
UltraTech Cement
Feb 20232 yrs 1 moFeb 2025

Bengaluru, Karnataka, India

UltraTech Cement
Jul 20227 mosJan 2023

Hyderabad, Telangana, India

UltraTech Cement
Oct 20192 yrs 10 mosJul 2022

Indore, Madhya Pradesh, India

Birla Gold Cement
Apr 20181 yr 6 mosSep 2019

India

Heading the marketing business in West India through OOH, BTL and CRM Activities in Maharashtra, MP & Telangana - Led BTL marketing in Maharashtra, Telangana and Madhya Pradesh. Increased brand visibility in all 3 states through hygiene branding & OOH. - Budget Planning and handling - improving the utilization by >50% in the regions. - Designed GTM and Launched premium products utilizing ATL, BTL, events and digital mediums. - Conducted a project studying the impact of BTL activities on various points of sale, influencing consumers' during Management Trainee stint purchase decisions.
Walmart
Jul 20172 mosAug 2017

Tasked with the challenge to design a communication campaign with Qualitative and Quantitative Research as a part of a 3 member team working with the central Corporate Communications Team
OYO Rooms
Jan 20176 mosJun 2017

Worked on the sales and brand building of OYO Rooms as a virtual intern. - Lead generation & lead conversion - Branding strategy of OYO Rooms to create differentiation from similar brands

Ankur’s AI Stack

elevenlabs
elevenlabs
gemini
gemini
meta
meta
metaai
metaai
openai
openai
ChatGPT
ChatGPT

Education

MICA | The School of Ideas

Master of Business Administration - MBA, Marketing

MICA | The School of Ideas

20162 yrs2018
haldia institute of technology

Engineer's Degree, Electronics and Instrumentation Engineering

haldia institute of technology

20084 yrs2012

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Headline

Shaping Brand Yokogawa in India | Brand Strategy & Storytelling Enthusiast | ex-UltraTech | MICA

About

Brand Building and Communications professional with a proven track record of driving data-driven marketing strategies that elevate brand visibility and and drive brand metrics to enhance brand perception. Known for generating actionable insights and leading customer-centric campaigns that drive engagement. Recognized for creative thinking and strategic acumen. Excited to leverage analytical skills, creativity and collaborate with cross-functional teams to drive organizational growth.

Location

Bengaluru

AI stack

elevenlabs

gemini

meta

metaai

openai

ChatGPT

Work experience

Brand Lead at Yokogawa India Limited, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, • Driving brand strategy, digital transformation, and content storytelling for YIL. • Leading brand marketing initiatives focusing on sustainability, digital innovation, and long-term positioning.

Zonal Brand Building Lead at UltraTech Cement, Feb 2023 - Feb 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Deputy Manager Marketing at UltraTech Cement, Jul 2022 - Jan 2023 · 7 mos, Hyderabad, Telangana, India

Assistant Marketing Manager at UltraTech Cement, Oct 2019 - Jul 2022 · 2 yrs 10 mos, Indore, Madhya Pradesh, India

Associate Marketing Manager at Birla Gold Cement, Apr 2018 - Sep 2019 · 1 yr 6 mos, India, Heading the marketing business in West India through OOH, BTL and CRM Activities in Maharashtra, MP & Telangana - Led BTL marketing in Maharashtra, Telangana and Madhya Pradesh. Increased brand visibility in all 3 states through hygiene branding & OOH. - Budget Planning and handling - improving the utilization by >50% in the regions. - Designed GTM and Launched premium products utilizing ATL, BTL, events and digital mediums. - Conducted a project studying the impact of BTL activities on various points of sale, influencing consumers' during Management Trainee stint purchase decisions.

Communication Campaign Planning for Walmart India Best Price Stores at Walmart, Jul 2017 - Aug 2017 · 2 mos, Tasked with the challenge to design a communication campaign with Qualitative and Quantitative Research as a part of a 3 member team working with the central Corporate Communications Team

Sales and Branding Intern at OYO Rooms, Jan 2017 - Jun 2017 · 6 mos, Worked on the sales and brand building of OYO Rooms as a virtual intern. - Lead generation & lead conversion - Branding strategy of OYO Rooms to create differentiation from similar brands

Education

Master of Business Administration - MBA, Marketing, MICA | The School of Ideas

Engineer's Degree, Electronics and Instrumentation Engineering, haldia institute of technology