Headline

Growth@Primetrace || Ex-ShopDeck || AIESEC Alumnus

About

With 2+ years of experience in growth, strategy, and performance marketing, I’ve driven impactful results across e-commerce, fashion, and SaaS. Currently at Crafto (Primetrace Technologies), I’ve contributed to scaling campaigns up to ₹30Cr in spend—managing ₹3Cr, driving 7.5L+ installs and 60K paid users, while improving CPI by 18% and ROAS by 25%. Previously at ShopDeck, I worked with 15+ D2C brands, scaling revenue from $35K to $750K ARR within 9 months, while improving retention and reducing RTO to drive profitability. I specialize in Meta Ads, funnel optimization, and scaling profitable growth through strong unit economics (ROAS, CPI, CTR, LTV). Always open to opportunities where I can drive high-impact growth and solve complex business challenges.

Location

Bengaluru

AI stack

elevenlabs

gemini

meta

metaai

openai

Work experience

Performance Marketing Manager at Inshorts, Apr 2026 - Present · 7 mo, Noida

Performance Marketing Specialist at Primetrace, Jun 2025 - Mar 2026 · 9 mo, Bengaluru, Karnataka, India

Growth Consultant at ShopDeck (Previously NuShop), Feb 2024 - Jun 2025 · 1 yr 5 mos, Bengaluru

Business Owner at Ratan Textiles Pvt Ltd, Dec 2020 - Jan 2023 · 2 y 1 mo, Gandhi Nagar Delhi, Ran my B2B textile business in North Region.

Co-Founder at Safarnama, May 2017 - Jan 2019 · 1 yr 9 mos, New Delhi, Delhi, India, We have videos uploaded on your YouTube channel... And it's now on a hold https://youtube.com/channel/UCP_AWirtaACD5vWRFDs_i2A

Operations Team Lead at AIESEC, Feb 2017 - Jul 2017 · 6 mos

Marketing Associate at AIESEC, Aug 2016 - Feb 2017 · 7 mos

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Dr. Akhilesh Das Gupta institute of technology and management