Headline

Marketing | Product Marketing | Brand & Consumer | GTM | Growth | AI | FMCG & E-commerce

About

Marketing professional with 13+ years of experience building brands, driving growth and leading customer engagement across FMCG and e-commerce, at Flipkart and Hindustan Coca-Cola Beverages. My experience covers brand and consumer marketing, product marketing, GTM, new launches, digital, growth, CRM and retention. I’ve worked across B2C and B2B businesses, shaping propositions and positioning, taking products and campaigns to market, and building customer programs that drive adoption, engagement and business growth. At HCCB, I built and led the Growth, Engagement & Retention function, partnering closely with Product, Sales, Commercial and Analytics teams. I also led GenAI initiatives across personalisation, content, recommendations and conversational ordering. At Flipkart, I led brand and consumer strategy across key categories and businesses, shaped GTM and creative strategy for major launches, and drove customer acquisition through digital, social, content, affiliate and influencer marketing. My experience has taken me from brand building and launches to customer growth and lifecycle, with a strong focus on turning customer and market understanding into marketing priorities and measurable business outcomes. Core areas: Brand Marketing | Consumer Marketing | Product Marketing | GTM | Growth Marketing | Digital Marketing | Customer Acquisition | CRM & Lifecycle | Customer Engagement | Retention | Product Launches | GenAI | AI | FMCG | E-commerce | B2B Marketing | B2C Marketing

Location

Bengaluru

AI stack

claude

dalle

deepseek

perplexity

ChatGPT

ChatGPT Images

Work experience

Head - Growth, Engagement & Retention at Hindustan Coca-Cola Beverages, May 2025 - Present · 1 yr 6 mos, Bengaluru

Lead - Digital Engagement at Hindustan Coca-Cola Beverages, Aug 2023 - Apr 2025 · 1 yr 9 mos

Lead - Growth & Content Marketing at Flipkart, May 2023 - Jul 2023 · 3 mos, Bengaluru, Karnataka, India, - Developed and executed video and live commerce content strategies across diverse categories (Fashion, Mobiles, Grocery), significantly increasing brand discovery and customer acquisition. - Led brand launch strategies on the platform through video commerce, driving enhanced brand visibility and market penetration. - Partnered with influencers and content creators to boost customer engagement and enhance purchase behavior. - Designed and implemented go-to-market (GTM) strategies to support scalable content-led growth initiatives.

Senior Manager II - Brand & Growth Marketing at Flipkart, Feb 2022 - Apr 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, - Managed integrated brand marketing campaigns across digital and social media channels, driving significant improvements in customer acquisition, retention, and brand loyalty. - Led the design and execution of affiliate marketing programs to broaden reach, acquire new users, and boost repeat purchase rates. - Developed and implemented comprehensive brand campaigns, influencer marketing strategies, social media initiatives, and PR efforts to enhance brand awareness and deepen customer engagement.

Senior Manager I - Category Marketing & Growth at Flipkart, May 2021 - Jan 2022 · 9 mos, Bangalore Urban, Karnataka, India, - Developed and executed category-level growth and product marketing strategies, aligned with overall brand and business goals. - Led CRM, digital engagement, and performance marketing initiatives to drive customer retention and value. - Used analytics to inform targeting, segmentation, and personalization strategies across retail and digital channels

Education

Master of Business Administration - MBA, Cardiff School of Management