Accenture Strategy | MICA 2017-19

Bengaluru

Bengaluru

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Mumbai Area, India

Kolkata, West Bengal, India

New Delhi Area, India

Nagpur




PGDM-C
MICA | The School of Ideas

International Immersion Student
Michigan State University College of Communication Arts and Sciences
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Marketing and Sales Intern at Tata Steel, Jun 2018 - Jun 2018 · 1 mo, Kolkata, West Bengal, India, As a summer intern at Tata Pravesh, I worked under the mentorship of Head, Tata Pravesh. This gave me an opportunity to try my hand at various verticals in a quite short period of time. >Presented a comparison of competitor brands, communication and their reach strategies > Provided insights on key improvement areas for new campaigns and strategies > Analysed the value proposition that the brand can provide to its distributors to increase their affinity towards the product >Developed dashboard for visualization & evaluation of critical distributor performance metrics
Marketing Intern at USTRAA : Grooming For Men, Apr 2018 - May 2018 · 2 mos, New Delhi Area, India, > Increased impressions and CTR for Key categories by 79% per month by increasing organic traffic on website through Keyword research reports and SEO articles > Identified important Consumer Cohorts through Google Analytics tool, for understanding & analysing customer behavior and purchase patterns > Conducted Primary Research for better understanding the customer profile
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PGDM-C, MICA | The School of Ideas
International Immersion Student, Michigan State University College of Communication Arts and Sciences