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Ankita S.

Senior PM @ Target | Ex-Myntra, Nykaa, TataCLiQ

Bengaluru

9+ years of work experience

Target
Apr 20242 yrs 5 mosPresent

Hybrid

Growing Registry and Shopping List
Nykaa
Jan 20231 yr 4 mosApr 2024

Bengaluru, Karnataka, India

Personalization & Content Display Platform - Worked on generating personalization signals such affluence, brand/category affinity, user profile attributes etc, leading to higher conversion and average order value - Introduced new content formats which were later monetised and generate recurring ad revenue - Enabled personalization use-cases across shopping funnel in an easy plug-n-play model
Myntra
Nov 20211 yr 3 mosJan 2023

Bangalore Urban, Karnataka, India

User Retention & Loyalty - Enabled easy conversion of loyalty points into cash and integrated the same in the checkout flow, leading to higher conversion rate and retention on the platform - Deployed various FOMO drivers to encourage users to progress through the loyalty tiers thus increasing revenue per customer for the loyal customer base - Improved the awareness and onboarding flow for users in the late stage retention cohorts
Tata CLiQ
Aug 20192 yrsJul 2021

Mumbai, Maharashtra

- Owning shopping experience for Electronics & Appliances categories. Building product features for Improving engagement, increasing cart additions and delivering better customer experience - Worked on building an Automated Product Recommendation system to promote sale of lesser know categories and increase UPT(Unit Per Transaction) - Led the development of AI based shopping assistant to bridge the gap between online and offline shopping experience. Resulting in 2x cart addition and better NPS
Jun 20172 yrs 3 mosAug 2019

Mumbai Area, India

- Worked on the proprietary bot builder platform to build chatbot and voice bots for top financial services companies in India - Worked on multiple integrations with smart devices like Google Assistant, Alexa etc - Worked on IVR automation to reduce wait time and do-away with the tree structure response system" Acquisition: https://www.cnbctv18.com/business/companies/servify-acquires-conversational-bot-platform-jubiai-in-cash-and-equity-deal-15592951.htm/amp https://www.dealstreetasia.com/stories/chryscapital-xoriant-servify-jubi-ai-323965

Ankita’s AI Stack

claude code
claude code
claude
claude
codex
codex
notion
notion
openai
openai
Microsoft Copilot
Microsoft Copilot

Education

University of Mumbai

Bachelor of Engineering - BE, Computer Engineering

University of Mumbai

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Headline

Senior PM @ Target | Ex-Myntra, Nykaa, TataCLiQ

About

9 years of experience building customer-facing digital products and experiences across retail and e-commerce. Over the course of my career, I've worked on some of the most critical customer journeys, including product discovery, buying experience, customer acquisition, retention, loyalty, and post-purchase engagement. My experience spans both B2C customer experiences and the platforms and capabilities that power them behind the scenes. Having worked across organizations such as Target, Myntra, Nykaa, and TATA CLiQ, I've led initiatives ranging from large-scale buying experience transformations to growth-focused products designed to improve customer acquisition, engagement, and retention.

Location

Bengaluru

AI stack

claude code

claude

codex

notion

openai

Microsoft Copilot

Work experience

Senior Product Manager at Target, Apr 2024 - Present · 2 yrs 5 mos, Hybrid, Growing Registry and Shopping List

Senior Product Manager at Nykaa, Jan 2023 - Apr 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Personalization & Content Display Platform - Worked on generating personalization signals such affluence, brand/category affinity, user profile attributes etc, leading to higher conversion and average order value - Introduced new content formats which were later monetised and generate recurring ad revenue - Enabled personalization use-cases across shopping funnel in an easy plug-n-play model

Product Manager at Myntra, Nov 2021 - Jan 2023 · 1 yr 3 mos, Bangalore Urban, Karnataka, India, User Retention & Loyalty - Enabled easy conversion of loyalty points into cash and integrated the same in the checkout flow, leading to higher conversion rate and retention on the platform - Deployed various FOMO drivers to encourage users to progress through the loyalty tiers thus increasing revenue per customer for the loyal customer base - Improved the awareness and onboarding flow for users in the late stage retention cohorts

Associate Product Manager at Tata CLiQ, Aug 2019 - Jul 2021 · 2 yrs, Mumbai, Maharashtra, - Owning shopping experience for Electronics & Appliances categories. Building product features for Improving engagement, increasing cart additions and delivering better customer experience - Worked on building an Automated Product Recommendation system to promote sale of lesser know categories and increase UPT(Unit Per Transaction) - Led the development of AI based shopping assistant to bridge the gap between online and offline shopping experience. Resulting in 2x cart addition and better NPS

Product Manager at Jubi.ai (Acquired by Servify), Jun 2017 - Aug 2019 · 2 yrs 3 mos, Mumbai Area, India, - Worked on the proprietary bot builder platform to build chatbot and voice bots for top financial services companies in India - Worked on multiple integrations with smart devices like Google Assistant, Alexa etc - Worked on IVR automation to reduce wait time and do-away with the tree structure response system" Acquisition: https://www.cnbctv18.com/business/companies/servify-acquires-conversational-bot-platform-jubiai-in-cash-and-equity-deal-15592951.htm/amp https://www.dealstreetasia.com/stories/chryscapital-xoriant-servify-jubi-ai-323965

Education

Bachelor of Engineering - BE, Computer Engineering, University of Mumbai