Headline

Performance Marketing Manager | Paid Media (Google, Meta, etc) | AI-Driven Marketing | Automation | Lead Generation

About

Performance marketer with 5+ years of experience scaling lead generation and revenue through paid media. I specialise in Google Ads, Meta Ads, and more, managing ₹2Cr+ monthly advertising budgets and optimising campaigns using AI-driven strategies, automation, and data-driven insights. My focus is on improving lead quality, reducing acquisition costs, and scaling campaigns efficiently across multiple paid channels. Core expertise: • Performance marketing strategy • Lead generation & funnel optimization • AI-driven campaign optimisation • Automated bidding strategies (tCPA, tROAS) • Conversion tracking & analytics • Google Ads & Meta Ads campaign scaling • Budget allocation & ROAS optimization At Livspace, I work on large-scale acquisition campaigns across Google and Meta, optimising campaigns to improve lead quality, reduce CPL, and increase marketing efficiency. I’m particularly interested in the future of AI in performance marketing, including automation, predictive optimisation, and AI-driven campaign analysis. If you’re working on growth marketing, paid media strategy, or AI-driven marketing, feel free to connect.

Location

Bengaluru

AI stack

claude

gemini

meta

openai

Canva Magic Studio

ChatGPT

Work experience

Assistant Manager - Campaign Marketing at Livspace, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India

Digital Marketing Specialist at Kreedo Early Childhood Solutions, Jul 2023 - Dec 2024 · 1 yr 6 mos, On-site

Digital Marketing Manager at Religh Technologies, Feb 2023 - Jun 2023 · 5 mos

Campaign Manager at RDS Digital, Apr 2022 - Jan 2023 · 10 mos

Digital Marketing Executive at RDS Digital, Jul 2021 - Mar 2022 · 9 mos

Growth Intern at RDS Digital, Jan 2021 - Jun 2021 · 6 mos

Education

MCOM, Indira Gandhi National Open University

b.com hons, Business/Commerce, General, BBK DAV College for women, Amritsar