---
title: "Ankita Reghu - Product Manager in Bengaluru | Tal"
description: "Meet Ankita Reghu, Product @Birla Pivot - Aditya Birla Group | Ex-Rapido based in Bengaluru. AI stack includes claude, grok, and notion."
image: "https://tal.club/meet/ankita-reghu/share-image"
---

# Ankita Reghu on Tal

## Headline

Product @Birla Pivot \- Aditya Birla Group \| Ex\-Rapido

## About

Product Manager with 7\+ years of experience across B2B e\-commerce, mobility, and creator/social platforms including a 50M\+ download consumer app\. Product expertise in user acquisition, activation, engagement and retention in both supply and demand verticals\. Skilled in 0\-to\-1 product development, AI/ML\-driven pricing and recommendation systems, GTM strategy\. Experienced across both supply and demand\-side product verticals, from driver and seller acquisition to buyer\-facing discovery and RFQ systems\. Adept at data\-driven decision making, user research, and leading cross\-functional teams from ideation to scale\.

## Location

Bengaluru

## AI stack

claude

grok

notion

Figma Make

Gamma

Wispr Flow

## Work experience

Product Manager at Birla Pivot, May 2025 \- Present · 1 yr 4 mos, \- Built a 0\-1 price discovery platform overhauling manual workflows with SKU\-level pricing engine and Meta WhatsApp journeys generating 2Cr in orders and 150\+ buyer enquiries\. \- Built RFQ digitization engine, integrating ML and RAG models to extract and enrich buyer RFQs from multi\-modal unstructured inputs across channels; reduced manual processing of RFQs by 40% \- Built data\-driven seller recommendation engine automating RFQ shortlisting for Birla Pivot driving 77\.8 Cr revenue through 19% system\-fulfilled orders\. \- Launched the first in\-house Seller WhatsApp RFQ chatbot, digitising informal seller price collection channels with auditable digital trails and scaling structured response adoption from 10% to 51% across 6 product categories in 9 months \- Redesigned RFQ\-to\-order workflow with automated document processing, cutting average FTR order TAT by 75% & lifting on\-time fulfillment rate from 40% to 71%\. \- Launched a sales intelligence product equipping BDMs with tender insights for buyers & leads, unlocking ₹71,903 Cr in procurement opportunities across 287 cities\. \- Automated revenue forecasting across the sales fulfilment pipeline, enabling sharper, data\-driven monthly planning

Product Manager\-2, Customer New initiatives at Rapido, Oct 2023 \- Mar 2025 · 1 yr 6 mos, \- Led 0–1 product strategy for Rapido's metro ticketing with a team of 10 members, , achieving 13% ticket\-to\-net ride conversion for new users, 31% for dormant users, 8% higher week\-4 retention and boosted session frequency, expanding the platform's services beyond ride\-hailing\. \- Spearheaded a metro discount experiment that drove a 59% surge in daily sales \- Contributed to the launch of cabs and expansion of cabs on the Rapido platform\. Set up onboarding and verification processes on the driver and partner manager app\.

Product Manager, Driver acquisition at Rapido, Jul 2021 \- Sep 2023 · 2 yrs 3 mos, \- Increased the lead\-to\-registration conversion by 8% while reducing the driver acquisition cost by 95% for all lead sources\. \- Reduced the CAC of registered drivers by 9% while maintaining activation\-to\-one\-ride %\. Improved verification and activation processes leading to auto activations from 5 to 16% for both bike and auto\. \- Integrated Hyperverge face match API to identify and eliminate incorrect driver accounts to ensure customer safety and enhance driver identity accuracy\. \- Spearheaded the launch of the educational calling campaign for first\-time drivers, reducing drivers’ lying dormant bucket \(0 ride drivers\) from 48% to 39%\. Increased driver ride completion from 28% to 34% in the first 2 weeks post\-driver activation\. \- Restructured the incentive allocation structure for first\-time drivers, resulting in a 13% lift in net drivers' participation per day on day 0 and a 20% lift in net driver participation on day 1\. \- Pioneered the creation of a 6\-day prediction model with 81% accuracy to identify and onboard full\-time and part\-time drivers on the platform\.

Product Manager at Trell, Sep 2020 \- Jul 2021 · 11 mos, \- Managed the creation experience of a user base of 35M \(5M DAU\) with a team of 7 developers\. \- Conceptualized and managed the redesign of core tool functionalities like music, text, filters, speed etc using wireframes via tools like Whimsical and Figma that boosted the user adoption rate by 19%\. \- Overhauled existing creation tool with 3 iOS developers to provide a seamless creation experience which augmented viewer to creator conversion by 5% \- Defined the key performance and adoption metrics for core feature functionalities across all 4 projects with 4 data team members and set up end\-to\-end Analytics dashboard on Redash and Excel \- Owned key modules for creator activation and retention using CRM model using tools like Moengage which contributed to 4% D0 retention in DAC \( Daily active creators\)\. \- Pioneered internal dashboards for content strategy team to facilitate content quality check and creator onboarding which reduced the TAT by 89% \( 30hrs\)

Associate Product Manager at Trell, Sep 2019 \- Aug 2020 · 1 yr, \- Launched the app in 8 vernacular languages to increase inclusion of the native audience in collaboration with content strategy, community and marketing teams \- Spearheaded the design, development and launch of 5 new creation tool features which enhanced the storytelling experience of creators on the platform with 6 developers, 2 QA analysts and 2 designers\. \- Pioneered monthly and bi\-weekly creator centric campaigns which increased the Daily Active Creators \(DAC\) by 13X and Daily Content Created \(DCC\) by 36X \- Defined and delivered Creator Insights dashboard which facilitated in providing the users with their key performance and engagement metrics with a team of 4 developers\. Developed a personalized topic recommendation system using ML model \- Introduced creator earnings section to share the monetisation insights of users via their shoppable content \- Pioneered the introduction of blogging feature and vlogging camera from conception to launch, which constituted 18\.75% of the in\-app creation and contributed to DAC by 7\.5%\.

Product Owner & Quality Assurance at Trell, Dec 2018 \- Aug 2019 · 9 mos, bangalore, \- Spearheaded the launch of first version of the Trell website in a lean team of 2 engineers, 1 designer \- Played a key role in streamlining existing procedures for sprint planning across teams using software like Clubhouse and Excel \- Developed and maintained an appropriately prioritized backlog of user stories for implementation \- Launched 1st creator centric campaign which increased the DAU and reduced CAC by 50% \- Kickstarted Gameshow and coupon based in\-app campaigns along with content strategy team leading to an increase of 4% in DAC

Telecommunications Analyst Intern at Tata Teleservices Ltd, Jun 2015 \- Jul 2015 · 2 mos, Noida Area, India

## Education

Bachelor of Technology \- BTech, Electrical, Electronics and Communications Engineering, Guru Gobind Singh Indraprastha University

[View the original profile](https://tal.club/meet/ankita-reghu)

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