Headline

Full-Stack B2B SaaS Marketer | GTM, Demand Gen, Marketing Ops & AI | Helping Startups Scale 0 to 1 and 1 to 10

About

I’m a full-stack B2B SaaS marketer who likes building marketing engines where there is no perfect playbook yet. I’ve spent 7+ years working across demand generation, GTM, product marketing, ABM, paid growth, SEO, lifecycle/email, events, marketing ops, analytics, sales alignment, and AI workflows. My strongest fit is early-stage and growth-stage startups where marketing needs someone who can move across strategy and execution without waiting for a large team. At SpotDraft, I currently work as Chief of Staff to the CMO, helping connect marketing strategy, GTM execution, demand gen, PMM, events, RevOps, sales enablement, AI adoption, and operating systems. Before SpotDraft, I worked across B2B SaaS, agency, sales-led, and field marketing environments, which gave me a very hands-on understanding of how marketing connects to pipeline, customers, and revenue. I’ve worked on: ↳ Demand gen and ABM campaigns ↳ Product messaging, positioning, ICPs, and GTM plans ↳ LinkedIn Ads, Google Ads, landing pages, and retargeting ↳ Email, lifecycle, nurture, and follow-up campaigns ↳ SEO, content, website updates, and campaign reporting ↳ Events, field marketing, and brand activations ↳ Marketing ops, dashboards, attribution, and funnel visibility ↳ AI tools and workflow automation for marketing teams I’m not the kind of marketer who only wants to own strategy from a distance. I like being close to the work: building the brief, launching the campaign, checking the data, working with sales, fixing the process, and finding the next lever. I’m looking to work with ambitious startups scaling from 0 to 1 or 1 to 10, where full-stack ownership, speed, and business impact matter more than rigid job descriptions.

Location

Bengaluru

AI stack

anthropic apis

claude

grok

lovable

mcp

replit

Work experience

Chief of Staff, Marketing | GTM Strategy, Growth Ops & AI Adoption at SpotDraft, Dec 2025 - Present · 10 mos, Working directly with the CMO to improve how marketing plans, executes, measures, and scales GTM initiatives across demand generation, digital, events, product marketing, enablement, AI adoption, RevOps, and cross-functional operations. Support marketing strategy and execution across demand generation, PMM, events, digital, lifecycle, RevOps, sales enablement, and executive priorities. Built operating rhythms, project systems, trackers, and review processes to improve campaign visibility, ownership, and cross-functional follow-through. Partner with Sales, RevOps, CS, Product Marketing, Events, Design, and Content to move GTM initiatives from planning to execution. Drive AI adoption across marketing workflows, including campaign planning, reporting, research, process documentation, content operations, and internal productivity use cases. Support executive decision-making by turning scattered campaign, funnel, and team updates into clear priorities, action plans, and operating visibility. Help improve marketing execution speed by reducing ambiguity across ownership, timelines, stakeholder communication, and campaign dependencies. Stay hands-on across priority initiatives, including campaign briefs, launch plans, internal comms, reporting structures, stakeholder updates, and GTM documentation.

Digital Marketing Manager | Demand Gen, ABM & Paid Growth at SpotDraft, Apr 2025 - Dec 2025 · 9 mos, Owned and supported digital growth initiatives across ABM, paid campaigns, demand generation, campaign reporting, funnel optimization, and sales-aligned pipeline creation. Led ABM and flywheel marketing initiatives, reducing CPL, CPMQL, and CPSQL by an average of 40% through tighter targeting, campaign optimization, and sales alignment. Increased sales-qualified opportunities by 22% by improving multi-channel demand generation, campaign segmentation, audience strategy, and follow-up quality. Managed campaign execution across LinkedIn Ads, Google Ads, content-led campaigns, landing pages, retargeting, and sales-assisted motions. Built campaign briefs, audience plans, reporting views, and optimization recommendations to improve visibility across paid and organic demand generation. Partnered with Sales and RevOps to improve MQL to SQL visibility, campaign attribution, lead handoff, and follow-up processes. Used AI tools to speed up campaign research, performance analysis, documentation, messaging exploration, and workflow automation. Worked cross-functionally with Product Marketing, Content, Design, Sales, and RevOps to launch campaigns faster and keep messaging aligned across channels. Built hands-on experience across the complete demand generation workflow, from campaign strategy and setup to reporting, optimization, and revenue alignment.

Marketing Project Manager | Campaign Ops, Events & Marketing Systems at SpotDraft, Jan 2025 - Apr 2025 · 4 mos, Joined SpotDraft to improve marketing execution across campaigns, events, internal workflows, stakeholder coordination, and GTM operating systems. Managed cross-functional marketing projects across campaign launches, events, timelines, stakeholder updates, and execution tracking. Supported event planning and execution from concept to follow-up, helping improve attendee engagement, lead capture, and qualified pipeline creation. Built project documentation, campaign trackers, launch plans, and operating workflows to improve team visibility and accountability. Led tool adoption and workflow improvements that improved operational efficiency and team productivity by 15-20%. Partnered with Sales, Product, Design, Content, and Marketing teams to support demand generation foundations and GTM execution. Helped create stronger execution systems across campaign planning, asset delivery, review cycles, event operations, and post-campaign follow-up. Built a strong foundation in B2B SaaS marketing operations by working across events, campaign execution, demand gen support, stakeholder management, and process improvement.

Senior Marketing Manager at Brand M3dia Group, Dec 2023 - Nov 2024 · 1 yr, Toronto, Ontario, Canada, Led full-stack marketing across GTM strategy, product launches, campaign execution, product marketing, events, marketing operations, analytics, and team delivery. Managed a 15-person cross-functional team while staying hands-on across strategy, messaging, execution, reporting, and optimization. Owned GTM strategy for new product lines, including market research, positioning, audience segmentation, campaign planning, launch execution, and post-launch optimization. Led product marketing-style initiatives across messaging, value propositions, competitive research, customer-facing collateral, and sales enablement to support new market expansion. Drove 20% revenue growth by launching campaigns for new products and entering untapped markets with sharper positioning and coordinated execution. Managed multi-channel campaigns across SEO, social, email, paid, content, partnerships, and events, increasing overall engagement by 25%. Owned campaign strategy and execution quality while working with designers, content teams, vendors, and junior marketers to bring campaigns to market. Managed $200K+ in marketing budgets across campaigns, events, vendors, and growth initiatives, improving ROI by 20% through better planning and spend allocation. Built reporting and performance frameworks that improved campaign visibility, decision-making, and reporting accuracy by 25%. Led brand events and exhibitions including Franchise Show and Collision, managing event strategy, partnerships, vendor coordination, lead capture, and post-event follow-up. Improved team productivity and reduced delivery timelines by 15% by creating clearer workflows, briefs, ownership structures, and campaign review processes. Built hands-on experience across the complete marketing engine, from product positioning and campaign execution to analytics, events, team management, and revenue growth.

Marketing Manager at TRIYO, Mar 2023 - Dec 2023 · 10 mos, Toronto, Ontario, Canada, My first B2B SaaS marketing role, where I worked in a lean team and built hands-on experience across growth, product marketing, SEO, social, email, events, GTM, and marketing operations. Owned SEO and content-led growth initiatives, improving organic traffic by 20% through keyword research, content planning, website updates, and performance tracking. Managed social media execution across content planning, creative coordination, publishing, and analytics, increasing engagement by 15%. Built and executed targeted email marketing campaigns, improving lead conversions by 10% through segmentation, sharper messaging, and campaign optimization. Supported product marketing initiatives by helping refine ICPs, buyer personas, product messaging, competitive positioning, and sales-facing collateral. Helped develop GTM plans for new regions by supporting market research, audience segmentation, messaging, channel planning, and launch coordination. Introduced Agile marketing workflows and project management systems, reducing campaign/project cycles by 20% and improving cross-functional execution. Optimized campaign budgets and vendor coordination, reducing marketing spend by 15% while maintaining campaign quality and reach. Supported tech events including Elevate and Collision, helping with event planning, booth/event execution, lead capture, follow-ups, and post-event reporting. Built my foundation in B2B SaaS growth by working across the full marketing funnel, from positioning and campaign execution to lead generation, reporting, and sales alignment.

Assistant Manager, Sales & Marketing Operations at Digital Attractions Inc., Nov 2022 - Mar 2023 · 5 mos, Started in a sales-heavy, customer-facing role while studying in Toronto, then grew into an assistant manager role supporting sales execution, marketing operations, events, customer experience, and on-ground brand activations. Supported day-to-day sales and marketing operations across high-footfall tourist attractions, including CN Tower and Niagara Falls. Improved campaign output by 25% by streamlining internal workflows, team coordination, and execution processes. Helped improve customer satisfaction by 20% through better team training, clearer communication, and smoother on-site customer experiences. Supported lead generation and conversion initiatives by aligning sales messaging, promotional campaigns, and customer engagement tactics. Contributed to a rebranding initiative that improved brand visibility across key tourist locations and customer touchpoints. Planned and supported landmark events, activations, and promotional campaigns, coordinating with internal teams, vendors, and location partners. Built hands-on experience in frontline sales, customer behavior, campaign execution, team operations, and revenue-focused marketing.

Project Manager, Marketing Operations at Brand M3dia Group, Sep 2022 - Jan 2023 · 5 mos, Toronto, Ontario, Canada, Completed this role as part of my Master’s co-op in Canada, gaining hands-on experience across email marketing, social media, paid campaigns, SEO, analytics, events, and marketing operations. This role later led to a deeper working relationship with Brand M3dia Group in a senior marketing capacity. Built and optimized targeted email marketing campaigns, improving campaign engagement by 20% through audience segmentation, personalization, and sharper messaging. Revamped social media execution by aligning content with audience behavior and platform trends, increasing user engagement by 25%. Supported paid social campaign optimization through A/B testing, ad copy variations, audience refinements, and performance analysis, improving click-through rates by 20%. Conducted campaign performance analysis across email, social, and paid channels, helping improve marketing campaign ROI by 15%. Collaborated with web and development teams to integrate SEO best practices, improve website experience, and support stronger search visibility. Supported event and exhibition execution, including vendor coordination, event logistics, brand collateral, and on-ground marketing support. Built practical experience across the full marketing workflow, from campaign planning and execution to reporting, optimization, and cross-functional coordination.

Sales and Marketing Supervisor at Digital Attractions Inc., Mar 2022 - Nov 2022 · 9 mos, Worked in a frontline sales and marketing role focused on customer acquisition, sales conversion, brand communication, and daily revenue targets. Identified customer segments, buying triggers, and on-site sales opportunities to improve pitch quality and campaign messaging. Created and supported promotional campaigns using in-house merchandise, location-based offers, and customer engagement tactics. Tracked sales performance, campaign response, and customer feedback to improve daily execution and team performance. Researched competing products, pricing, positioning, and promotional tactics to identify ways to improve sales conversations. Supported team training, floor coordination, and daily sales operations to ensure targets and customer experience standards were met.

Education

Master's degree, Marketing/Marketing Management, General, Humber College

Bachelor's degree, Industrial and Product Design, Symbiosis Institute of Design