---
title: "Ankit Prasad - Digital Journey Owner in Mumbai | Tal"
description: "Meet Ankit Prasad, Cx Analyst @ IDFC | ZS based in Mumbai. AI stack includes glama, lovable, and midjourney."
image: "https://tal.club/meet/ankit-prasad-1/share-image"
---

# Ankit Prasad on Tal

## Headline

Cx Analyst @ IDFC \| ZS

## About

Product Analyst passionate about leveraging data to build and scale high\-impact products\. I bring 3\+ years of experience across fintech and consulting, working on customer engagement models, cohort\-based pricing, funnel optimization, and growth analytics\. I’ve contributed to initiatives that unlocked ₹295Cr in opportunity, lifted product adoption by 12%, and reduced CAC by 13%\. Skilled in Python, SQL, Mixpanel, Tableau, and AWS — I thrive on collaborating with cross\-functional teams to drive actionable insights and continuous experimentation\. Actively exploring opportunities at high\-growth startups focused on innovation and data\-driven decision aking\.

## Location

Mumbai

## AI stack

glama

lovable

midjourney

obsidian

## Work experience

Digital Journey Owner at IDFC FIRST Bank, Dec 2023 \- Present · 2 y 9 mo, Mumbai, Maharashtra, India, Developed proprietary customer engagement scoring framework, identifying key drivers for balance accumulation and customer retention Retail Liabilities: Identified INR 295Cr annual growth opportunity through comprehensive customer segmentation and NTB \(New\-to\-Bank\) strategy development Retail Assets: Enhanced underwriting processes with engagement score integration, generating INR 8L monthly incremental collections recovery Relationship Management: Optimized RM assignment algorithms, achieving 4X improvement in balance build\-up and 6X increase in customer connection rates Personal Loans: Architected cohort\-based pricing strategies using behavioral analytics and intent signals, driving a 12% increase in product adoption and a 15% improvement in remarketing campaign CTR\. Funnel Analytics: Created comprehensive dashboards across business units, improving KPI tracking efficiency and enabling data\-driven decision making A/B Testing: Optimized CTA keywords and user experience elements, significantly increasing product adoption rates

Business Technology Associate at ZS, Jun 2022 \- Dec 2023 · 1 yr 7 mos, Pune, Maharashtra, India, \- Collaborated closely with a top global pharmaceutical company, implementing data\-driven solutions that significantly improved their sales and marketing operations\. \- Overcame complex ETL and data warehousing challenges in the pharma industry by leveraging big data technologies\. \- Developed analytical models using Spark\-SQL, and Python to optimize the sales force and monitor KPIs\. Implemented code optimization techniques, resulting in a substantial 30% reduction in overall operations runtime\. \- Utilized Tableau for data visualization and reporting, enabling clear insights and actionable recommendations\. \- Demonstrated proficiency in AWS Architecture and the REVO Suite, providing support for projects and successfully executing multiple proofs\-of\-concept \(POCs\)

Product Intern at NxtWave, Feb 2022 \- May 2022 · 4 mos, Remote, \- Worked on improving the daily time spent by users on the platform\. \- Performed detailed feedback analysis of the 500 users and gained actionable insights from that\. \- Built a pilot program for a virtual classroom\-type environment using Gather for 50 users and scaled them to 200\+ users and worked on user feedback to build a virtual in\-house platform\.

Product Operations Intern at FrontRow, Sep 2021 \- Dec 2021 · 4 mos, \- Part of the Live Learning Platform, I managed the instructors and ensured the smooth functioning of the Cohort\-Based class\. \- Performed detailed User feedback to increase user engagement and retain the users to the app\. \- Working with different verticals like Curriculum Designing, Engagement Planning, Customer Analytics, and Operations\.

Placement Coordinator at Jadavpur University, Apr 2021 \- May 2022 · 1 yr 2 mos, Elected as the Placement Coordinator for the Batch of 2018\-22 from the Department of Electronics and Telecommunication Engineering\.

## Education

Bachelor of Engineering \- BE, ETCE, Jadavpur University

12th, Science, Sacred Heart Sr\. Sec\. School

[View the original profile](https://tal.club/meet/ankit-prasad-1)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/ankit-prasad-1#person",
      "name": "Ankit Prasad",
      "url": "https://tal.club/meet/ankit-prasad-1",
      "image": "https://tal.club/meet/ankit-prasad-1/profile-photo.jpg",
      "description": "Meet Ankit Prasad, Cx Analyst @ IDFC | ZS based in Mumbai. AI stack includes glama, lovable, and midjourney.",
      "jobTitle": "Digital Journey Owner",
      "worksFor": {
        "@type": "Organization",
        "name": "IDFC FIRST Bank"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Digital Journey Owner"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Mumbai"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Jadavpur University"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Sacred Heart Sr. Sec. School"
        }
      ],
      "knowsAbout": [
        "glama",
        "lovable",
        "midjourney",
        "obsidian"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/ankit-prasad-1#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/ankit-prasad-1#webpage",
      "url": "https://tal.club/meet/ankit-prasad-1",
      "name": "Ankit Prasad on Tal",
      "description": "Meet Ankit Prasad, Cx Analyst @ IDFC | ZS based in Mumbai. AI stack includes glama, lovable, and midjourney.",
      "dateModified": "2026-06-10T13:56:01.316Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/ankit-prasad-1#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/ankit-prasad-1/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/ankit-prasad-1/profile-photo.jpg",
        "caption": "Ankit Prasad profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```