Headline

Cx Analyst @ IDFC | ZS

About

Product Analyst passionate about leveraging data to build and scale high-impact products. I bring 3+ years of experience across fintech and consulting, working on customer engagement models, cohort-based pricing, funnel optimization, and growth analytics. I’ve contributed to initiatives that unlocked ₹295Cr in opportunity, lifted product adoption by 12%, and reduced CAC by 13%. Skilled in Python, SQL, Mixpanel, Tableau, and AWS — I thrive on collaborating with cross-functional teams to drive actionable insights and continuous experimentation. Actively exploring opportunities at high-growth startups focused on innovation and data-driven decision aking.

Location

Mumbai

AI stack

glama

lovable

midjourney

obsidian

Work experience

Digital Journey Owner at IDFC FIRST Bank, Dec 2023 - Present · 2 y 9 mo, Mumbai, Maharashtra, India, Developed proprietary customer engagement scoring framework, identifying key drivers for balance accumulation and customer retention Retail Liabilities: Identified INR 295Cr annual growth opportunity through comprehensive customer segmentation and NTB (New-to-Bank) strategy development Retail Assets: Enhanced underwriting processes with engagement score integration, generating INR 8L monthly incremental collections recovery Relationship Management: Optimized RM assignment algorithms, achieving 4X improvement in balance build-up and 6X increase in customer connection rates Personal Loans: Architected cohort-based pricing strategies using behavioral analytics and intent signals, driving a 12% increase in product adoption and a 15% improvement in remarketing campaign CTR. Funnel Analytics: Created comprehensive dashboards across business units, improving KPI tracking efficiency and enabling data-driven decision making A/B Testing: Optimized CTA keywords and user experience elements, significantly increasing product adoption rates

Business Technology Associate at ZS, Jun 2022 - Dec 2023 · 1 yr 7 mos, Pune, Maharashtra, India, - Collaborated closely with a top global pharmaceutical company, implementing data-driven solutions that significantly improved their sales and marketing operations. - Overcame complex ETL and data warehousing challenges in the pharma industry by leveraging big data technologies. - Developed analytical models using Spark-SQL, and Python to optimize the sales force and monitor KPIs. Implemented code optimization techniques, resulting in a substantial 30% reduction in overall operations runtime. - Utilized Tableau for data visualization and reporting, enabling clear insights and actionable recommendations. - Demonstrated proficiency in AWS Architecture and the REVO Suite, providing support for projects and successfully executing multiple proofs-of-concept (POCs)

Product Intern at NxtWave, Feb 2022 - May 2022 · 4 mos, Remote, - Worked on improving the daily time spent by users on the platform. - Performed detailed feedback analysis of the 500 users and gained actionable insights from that. - Built a pilot program for a virtual classroom-type environment using Gather for 50 users and scaled them to 200+ users and worked on user feedback to build a virtual in-house platform.

Product Operations Intern at FrontRow, Sep 2021 - Dec 2021 · 4 mos, - Part of the Live Learning Platform, I managed the instructors and ensured the smooth functioning of the Cohort-Based class. - Performed detailed User feedback to increase user engagement and retain the users to the app. - Working with different verticals like Curriculum Designing, Engagement Planning, Customer Analytics, and Operations.

Placement Coordinator at Jadavpur University, Apr 2021 - May 2022 · 1 yr 2 mos, Elected as the Placement Coordinator for the Batch of 2018-22 from the Department of Electronics and Telecommunication Engineering.

Education

Bachelor of Engineering - BE, ETCE, Jadavpur University

12th, Science, Sacred Heart Sr. Sec. School