Headline

Business and Growth @ CRED

About

Growth and revenue professional with overall ~7 years of experience, including ~3 years owning consumer growth and P&L at CRED. Built and scaled CRED’s rewards-led monetisation business. Strong cross-functional operator with a track record of translating ambiguous problems into measurable outcomes.

Location

Bengaluru

AI stack

claude code

claude

ChatGPT

Work experience

Business and Growth at CRED, Apr 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India

Consultant at Cedar Management Consulting International, Sep 2022 - Apr 2023 · 8 mos, Led a small team of consultants on a large scale digital transformation program

Associate Consultant at Cedar Management Consulting International, Jul 2021 - Sep 2022 · 1 yr 3 mos, Dubai, UAE; Mumbai, India, Have worked on multiple large scale transformation projects and strategic projects for various Banks in the Middle East. - Helped in building a concept note for a new service line for Cedar which would help in reducing time taken for a core banking transformation implementation by 40% - Designed and implemented a vendor evaluation model for a core banking selection project which helped in selecting the vendor based on the technical and financial needs of the Bank - Designed customer journeys as part of digital transformation project for an Oman based Bank after a primary and secondary research which included speaking with customers and the bank tea - Have led multiple large scale digital transformation programs and have managed >4 Core Banking upgrade go-lives with a cumulative value of > USD 8 million - Designed 6-18 month long transformation program plans and ensured CXO alignment and buy-in for the plan across multiple teams in the Bank including business and technology teams - Have successfully designed and managed governance forums for transformation programs to ensure alignment with multiple teams across hierarchies - Regularly presented in senior management governance forums on strategic programs for the client

MBA Summer Intern at Swiggy, Apr 2020 - Jun 2020 · 3 mos, - Helped in building a monetization strategy through in-app advertising and promotions for Swiggy’s grocery business - Conducted primary & secondary research of the online and offline grocery space and identified trends & avenues for monetization - Analysed consumer journey data to identify key behavioral metrics & properties on the app which could be monetized - Conducted interviews with senior marketing executives from FMCG companies to build consulting as a service for Swiggy - Recommended avenues and strategies that could be leveraged by brands and retailers for advertising on the app - Estimated the total revenue that could be generated in a year by Swiggy through in-app advertising for their grocery business

Risk Consulting Analyst at EY, Jun 2016 - Apr 2019 · 2 yrs 11 mos, Mumbai Metropolitan Region, - Independently led a project with a global banking client as the Project Management Officer - Reviewed the compliance and regulatory framework as specified by the RBI of a payments bank - Conducted a process review for the payment gateway business of a digital payment wallet app - Performed due diligence for one of India’s largest bank for its international credit operations - Conducted the audit testing of multiple banking functions in both retail and corporate banking

Co-Founder at Fix Your Interview (FYI), Jan 2016 - Jun 2016 · 6 mos, Mumbai Metropolitan Region, - Started a company in college with a vision to bridge a gap between students & firms looking for interns - Helped >100 students build their CVs and get them placed in different organisations using own network - Organised multiple events for enhancing public speaking and presentation skills for students

Education

Master of Business Administration - MBA, MBA Core, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor’s Degree, JAI HIND COLLEGE, MUMBAI