Headline

Helping perf teams automate ops & generate hyperrealistic AI ads | Ex-Leap, CRED

About

I thrive on solving complex marketing problems and helping startups grow quickly and sustainably. Early-stage startups disrupting existing markets or creating new ones have a special place in my heart 🙂 As a hands-on operator, I’m comfortable switching between daily execution and strategic planning—that comes with being a part of scaleups. I have to admit, I love the craft and the atomic-level execution that comes with it. From finding the right product/market/channel fit to running perf marketing campaigns, creating high-converting content, and optimizing funnels, I’m deeply involved in every aspect of the marketing process. My areas of expertise include: Growth Modelling Performance Marketing Search Engine Optimization Product Analytics Conversion Rate Optimization Customer Journey Optimization Product Marketing Let’s connect if you’re working on something exciting & looking for a fractional / full-time head of growth. I’m always up for a challenge and love collaborating to solve the next big growth marketing puzzle.

Location

Bengaluru

Work experience

Co-Founder at Stealth Startup, Jan 2025 - Present · 1 yr 8 mos, India, Building on the intersection of marketing x AI.

Digital Marketing & Growth at Leap, Oct 2021 - Jul 2024 · 2 yrs 10 mos, On-site, Owned growth marketing & user acquisition for Leap’s college admissions vertical from $0 to $XX Million ARR. • Scaled qualified signups from 0 to a xxxK run rate. • Worked across paid & organic channels (Performance Marketing & SEO) • Scaled perf marketing from 0 to $X Millon in annual spends (SEM & Meta Ads) • CAC reduced by ~60% across Y1 & Y4, while scaling volumes • Pulled levers across media buying, landing pages, product flows, ad creatives & messaging • Worked with analytics to enable tracking, build dashboards, and streamline RCAs

Growth & Marketing at CRED, Jun 2019 - Jun 2020 · 1 yr 1 mo, Bengaluru, Was brought on to solve for organic acquisition (ASO & SEO). Did that & worked on some interesting problem statements on the perf marketing side. Was surrounded by some of the smartest in their crafts, and learned a ton through osmosis! • Developed SEO strategy, identified keywords, and collaborated with engineering on implementation. • Improved App Store rankings for top-priority keywords. • Ran experiments across 20+ long-tail perf marketing channels, and found a few winners • Improved % the age of high LTV users through META ads.

Education

Bachelor of Technology - BTech, Computer Science, Dr. A.P.J. Abdul Kalam Technical University