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ANKIT MAHESHWARI

Growth @ Inito || Ex-Minimalist || IIT Roorkee ’2024 || E-commerce Marketing || Amazon PPC Ads Strategy

Bengaluru

5+ years of work experience

Inito
Jan 202611 mosPresent

Bengaluru

- Running Amazon Ad Analytics with monthly budgets of USD $150K
Minimalist
Jun 20241 yr 7 mosDec 2025

Jaipur, Rajasthan, India

- As Growth Manager at Minimalist, a leading D2C skincare brand (now acquired by HUL), I leverage Machine Learning and Predictive Analytics to optimise ad bidding, improve campaign efficiency, and unlock incremental revenue for Amazon India Marketplace. - My responsibilities include building data-driven models and decision systems that automate campaign optimisation, enhance forecasting accuracy, and guide strategic planning across product categories. - I design and maintain dynamic dashboards using Power BI and SQL, integrating sales, marketing, and inventory data to enable real-time insights and reduce manual reporting efforts by 80%. - My role involves end-to-end ownership of performance marketing for the Amazon channel, managing Search and Display campaigns with a focus on maximising ROAS & optimising Conversion Rates through continuous A/B testing and iterative improvements. - Working cross-functionally with Supply Chain, Branding, Finance, and Amazon teams, I align business strategy with actionable data insights to drive sustainable growth and operational excellence.
Cognizance, IIT Roorkee
Jul 202311 mosMay 2024

IIT Roorkee

- Spearheaded a team of 100+ Managers, Executives and Volunteers to conduct Cognizance' 2024 :the second largest technical fest of Asia with a INR 14.5 Million budget. - Supervised and managed the smooth execution of 100+ events, guest lectures and workshops with the prize money worth 6 Millions in the Robotics ,Coding, Design,Departmental,Entrepreneurial,Gaming,etc. domains. - Efficiently organised two "Techtainment Pronites" - a live Concert starring Amit Trivedi & an EDM Night starring International Band - "Third Party" with a footfall of 10,000+ audience.
EXL
May 20233 mosJul 2023

Gurugram, Haryana, India

Worked upon Statistical Modelling of Impacts Scores of IPL Players using KNN and XGBoost
Cognizance, IIT Roorkee
Jul 20221 yrJun 2023

Roorkee, Uttarakhand, India

- Led a team of 70+ executives and volunteers to conduct Cognizance' 2023 :the second largest technical fest of Asia after a long gap of 4 years ,in full offline mode with a budget of 13 Millions. - Conducted the first ever wire-less Robowar in the history of IIT Roorkee with a prize money of 4.5 Lacs (highest in India). - Worked closely with PR, Marketing, Sponsorship and Design verticals for orchestrating the fest. - Efficiently organised a "Techtainment Pronite" - a live Concert starring Mohit Chauhan with a footfall of 10,000+ audience.
Cognizance, IIT Roorkee
Dec 20217 mosJun 2022

Roorkee, Uttarakhand, India

Conducted the Cognizance '22 : second largest tech fest of Asia in online mode defying Covid-19 challenges. Executed and managed 25+ events ,guest lectures and workshops .
IRMUN
Jan 20213 yrs 5 mosMay 2024

Roorkee, Uttarakhand, India

- Found this club initially with a bunch of 6 enthusiastic batch-mates who loved debating on political issues during my first year (2021) at IITR - Established the Model United Nations culture in the campus and represented IITR in external MUN competitions - Expanded the club to a team of 40+ members and led them to conduct the MUN conferences at IIT Roorkee and educating students on the geopolitical ,world affairs and law related issues including how actual United Nations and Parliaments works through debates, open discussions and social media threads and blog posts.

ANKIT’s AI Stack

claude code
claude code
notion
notion
ChatGPT
ChatGPT

Education

Indian Institute of Technology, Roorkee

Bachelor of Technology - BTech, Civil Engineering

Indian Institute of Technology, Roorkee

20204 yrs2024
Maheshwari Public School

Intermediate, PCM

Maheshwari Public School

200614 yrs2020

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Headline

Growth @ Inito || Ex-Minimalist || IIT Roorkee ’2024 || E-commerce Marketing || Amazon PPC Ads Strategy

About

Growth Manager skilled in Machine Learning, Data Analytics, and Business intelligence, delivering marketing strategies that improve ROI, optimise operations, and scale revenue growth. Besides this, I love to study Geo-politics and its implications over Indian Society.

Location

Bengaluru

AI stack

claude code

notion

ChatGPT

Work experience

Growth Manager at Inito, Jan 2026 - Present · 11 mos, Bengaluru, - Running Amazon Ad Analytics with monthly budgets of USD $150K

Growth Manager at Minimalist, Jun 2024 - Dec 2025 · 1 yr 7 mos, Jaipur, Rajasthan, India, - As Growth Manager at Minimalist, a leading D2C skincare brand (now acquired by HUL), I leverage Machine Learning and Predictive Analytics to optimise ad bidding, improve campaign efficiency, and unlock incremental revenue for Amazon India Marketplace. - My responsibilities include building data-driven models and decision systems that automate campaign optimisation, enhance forecasting accuracy, and guide strategic planning across product categories. - I design and maintain dynamic dashboards using Power BI and SQL, integrating sales, marketing, and inventory data to enable real-time insights and reduce manual reporting efforts by 80%. - My role involves end-to-end ownership of performance marketing for the Amazon channel, managing Search and Display campaigns with a focus on maximising ROAS & optimising Conversion Rates through continuous A/B testing and iterative improvements. - Working cross-functionally with Supply Chain, Branding, Finance, and Amazon teams, I align business strategy with actionable data insights to drive sustainable growth and operational excellence.

Head Events at Cognizance, IIT Roorkee, Jul 2023 - May 2024 · 11 mos, IIT Roorkee, - Spearheaded a team of 100+ Managers, Executives and Volunteers to conduct Cognizance' 2024 :the second largest technical fest of Asia with a INR 14.5 Million budget. - Supervised and managed the smooth execution of 100+ events, guest lectures and workshops with the prize money worth 6 Millions in the Robotics ,Coding, Design,Departmental,Entrepreneurial,Gaming,etc. domains. - Efficiently organised two "Techtainment Pronites" - a live Concert starring Amit Trivedi & an EDM Night starring International Band - "Third Party" with a footfall of 10,000+ audience.

Decision Analytics Intern at EXL, May 2023 - Jul 2023 · 3 mos, Gurugram, Haryana, India, Worked upon Statistical Modelling of Impacts Scores of IPL Players using KNN and XGBoost

Manager Events at Cognizance, IIT Roorkee, Jul 2022 - Jun 2023 · 1 yr, Roorkee, Uttarakhand, India, - Led a team of 70+ executives and volunteers to conduct Cognizance' 2023 :the second largest technical fest of Asia after a long gap of 4 years ,in full offline mode with a budget of 13 Millions. - Conducted the first ever wire-less Robowar in the history of IIT Roorkee with a prize money of 4.5 Lacs (highest in India). - Worked closely with PR, Marketing, Sponsorship and Design verticals for orchestrating the fest. - Efficiently organised a "Techtainment Pronite" - a live Concert starring Mohit Chauhan with a footfall of 10,000+ audience.

Executive Events at Cognizance, IIT Roorkee, Dec 2021 - Jun 2022 · 7 mos, Roorkee, Uttarakhand, India, Conducted the Cognizance '22 : second largest tech fest of Asia in online mode defying Covid-19 challenges. Executed and managed 25+ events ,guest lectures and workshops .

Co-Founder and Secretary at IRMUN, Jan 2021 - May 2024 · 3 yrs 5 mos, Roorkee, Uttarakhand, India, - Found this club initially with a bunch of 6 enthusiastic batch-mates who loved debating on political issues during my first year (2021) at IITR - Established the Model United Nations culture in the campus and represented IITR in external MUN competitions - Expanded the club to a team of 40+ members and led them to conduct the MUN conferences at IIT Roorkee and educating students on the geopolitical ,world affairs and law related issues including how actual United Nations and Parliaments works through debates, open discussions and social media threads and blog posts.

Education

Bachelor of Technology - BTech, Civil Engineering, Indian Institute of Technology, Roorkee

Intermediate, PCM, Maheshwari Public School