Headline

Growth Product Marketing Manager | IIM-Lucknow

About

Highly experienced Product Marketing Manager with over 10 years of experience in developing and executing go-to-market strategies, product positioning, messaging, and sales enablement. Proven track record of successfully launching and growing products in the technology & ed-tech industry. Strong leadership skills and ability to work cross-functionally with teams in product development, sales, and marketing. Identifying strategic product opportunities, leading product roadmaps, driving the go-to-market, launch, and growth marketing for products from cradle to grave. Specialization: - Product positioning and messaging Go-to-market strategy Market research and competitive analysis Product launch and adoption Team management and mentorship Strong written and verbal communication skills Proficient in Leadsquared, Salesforce, Marketo, and Google Analytics

Location

Greater Bengaluru Area

AI stack

claude

gemini

meta

notebooklm

openai

ChatGPT

Work experience

Product Growth Manager - Consultant at Institute of Product Leadership, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Product Growth Manager at Institute of Product Leadership, Feb 2023 - Apr 2024 · 1 yr 3 mos, On-site, Pioneered Product Marketing Initiatives: As the first Product Marketer at IPL, managed and optimized multiple products including the Product Management certificate programs and the Executive MBA program. Built and led the marketing team to drive these initiatives. Revenue Growth: Spearheaded product positioning, messaging, and go-to-market strategies for IPL’s flagship product, leading to a 45% increase in annual revenue. Cross-Functional Collaboration: Coordinated with product development, sales, and marketing teams to develop and implement comprehensive product launch plans, driving successful product adoption and customer satisfaction. Market Research & Competitive Analysis: Conducted thorough market research and competitive analysis to identify industry trends and opportunities for product differentiation. Launched two new products based on this research, resulting in a 28% increase in annual revenue. Sales Enablement: Developed competitive landscape insights and provided targeted sales training, enhancing the team’s ability to outperform competitors. Product Training: Delivered extensive product training sessions to sales teams, significantly increasing sales productivity. Consistent Messaging: Ensured cohesive product positioning across all touchpoints including landing pages, in-product experiences, YouTube, webinars, and more.

Product Marketing Manager at Institute of Product Leadership, Feb 2021 - Feb 2023 · 2 yrs 1 mo, Bangalore Urban, Karnataka, India

Product Marketing Manager at VASTECH SOLUTIONS, Jun 2019 - Jan 2021 · 1 yr 8 mos, Bengaluru Area, India, Website Overhaul & Lead Generation: Redesigned the entire website’s UX/UI and content, resulting in a 20x increase in qualified leads. Marketing Campaigns: Launched multi-channel marketing campaigns to educate prospects on “DLT Registration,” generating 700+ B2B leads and improving brand positioning. Go-to-Market Strategies: Developed and executed go-to-market strategies for the SaaS API product “SandeshLive,” resulting in a 27% increase in annual revenue. Sales Enablement: Established an internal knowledge bank and live channel for the sales team, improving the leads-to-demo ratio by over 55%. Customer Success Programs: Built onboarding and nurturing programs to ensure new customer success and satisfaction.

Product Marketing Manager at VisionRival, May 2017 - Jun 2019 · 2 yrs 2 mos, India, Conducted market analysis and competitive research to develop more consumer-friendly products. Managed the entire product marketing lifecycle from strategic planning to tactical execution. Developed sales materials, email templates, promotional videos, and print advertisements to support marketing and sales efforts. Measure the reach of Marketing Campaigns and drive brand growth and loyalty

Digital Marketing Executive at The Datacube Softech, Sep 2015 - Apr 2017 · 1 y 7 mo, Jaipur Area, India, + Handling clients demand and ensuring that their hiring needs are fulfilled + Assisting the client in their branding and advising their exact space for branding their logo. + Handling Client escalations and ensuring for the account retention. + Client Management and Relationship building + Screens potential business deals by analyzing market strategies + Handling Team and Project and ensuring that Project had done within Time Limit. + Creating a Digital Marketing Strategy and Provide Solution to Implement + Manage in House Product News Portal RajasthanTimes.in (Product Making web and App, Team Manage, Team Build, Digital Strategy & Marketing)

Education

Executive Program in Data Driven Product Management, Product Management, Indian Institute of Management, Lucknow

Product Marketing Course, Product Marketing, Product School