Ankit Kumar Burnwal profile photo 1 on Tal

Ankit Kumar Burnwal

Senior Manager Growth & Performance Marketing at KreditBee | Ex- Porter | Fintech | Customer Acquisition | Digital Business | Brand Growth

Bengaluru

7+ years of work experience

KreditBee
Nov 20241 yr 10 mosPresent

Bengaluru, Karnataka, India

- Leading end-to-end performance marketing, managing media investments of XX million USD, and driving business worth XXX million USD across Pan-India. • Spearheading lending business growth across verticals, generating XXX million USD in revenue. • Managing agencies and overseeing 25+ ad networks to optimize performance. • Expanding digital brand reach across multiple geographies.
Porter
Oct 20231 yr 2 mosNov 2024

India, UAE and Bangladesh

Part Of Growth & Acquisition for India, UAE & Bangladesh.
Porter
May 20221 yr 5 mosSep 2023

Bengaluru, Karnataka, India

Vision Labs
Aug 202110 mosMay 2022

Bengaluru, Karnataka, India

• Created and managed the digital marketing strategy across healthcare and eCommerce applications managed by Vision Labs and B2B products across the board.  • Communicate and manage relationships with key stakeholders across business heads and key executives. Ensure accurate tracking and reporting across all key metrics.  • Manage Google UAC campaigns for different clients in Indian Market.  •  Evaluate data across Firebase, Appsflyer to drive insights for Optimizing the Campaigns. • Create online and offline marketing content plans and strategies. • Track, analyse, and report the success of those campaigns and events. • Empower the sales team with marketing content and campaigns that help drive sales.  • Ideate and conceptualize the brand positioning.  • Understand the pain points and gain points of the product and manage the copy of the products.  • Align Client business objectives for the product with the marketing plan.  • Create User Acquisition plan for projects for both partner and consumer apps and SaaS portal.  • Keyword research and creative portfolio management of the brand.  • User research for targeting, ASO and app store management.  • Set up, monitor, A/B test ad sets and creatives for customer acquisition. • Contributing to setting up communication channels between the product and the customer through push notifications, WhatsApp marketing on Watti, email flows on Zoho and Fresh works   • Gather and evaluate user requirements in collaboration with product manager and design lead.  • Conceptualize landing pages and A/B test on paid marketing. 
Grey Chain Technology
Aug 20213 mosOct 2021

Gurugram, Haryana, India

Grey Chain Technology
Jun 20201 yr 3 mosAug 2021

Gurugram, Haryana, India

Jun 20191 yr 1 moJun 2020

Delhi, India

1.Worked for the Online expansion of Credicxo for India. Spearheaded ad campaigns and influencer marketing. 2 Implementation of best ASO for promoting business apps and following SEO best practices such as link building and to develop content to include keywords or phrases in order to increase traffic to website. 3.Research and analyse competitor advertising links 4.Performing in-depth keyword research & On page SEO. 5.Prioritize and develop relevant and engaging content 6.Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic 7.Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement 8.Social media to distribute content and encourage more external sites to link to our content 9.Monitor the algorithms set by the search engines to keep up to date with changes. 10.Preparation of weekly and monthly ad and traffic reports of users and analysis of data for retargeting the ad campaigns.

Ankit’s AI Stack

claude
claude
deepseek
deepseek
gemini
gemini
grok
grok
notion
notion
ChatGPT
ChatGPT

Education

The Institute of Company Secretaries of India

Companys Secretary, Companys Secretary Foundation

The Institute of Company Secretaries of India

20151 yr2016
Calcutta University, Kolkata

Bachelor of Commerce - BCom, Accounting and Finance

Calcutta University, Kolkata

20153 yrs2018

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Headline

Senior Manager Growth & Performance Marketing at KreditBee | Ex- Porter | Fintech | Customer Acquisition | Digital Business | Brand Growth

About

Ankit is a results-driven performance marketing professional with 6+ years of experience in scaling customer acquisition, retention, and growth for some of the largest startups. He has played a pivotal role in driving over more than $50 million+ in revenue, leveraging data-driven strategies and multi-channel marketing expertise. In his last role at Porter, Ankit successfully scaled businesses and categories across diverse geographies, including India, UAE, and Bangladesh. With deep expertise in Google Ads, Facebook Ads, and MMPs like Appsflyer and Adjust, he has optimized marketing campaigns to maximize ROI and efficiency. Beyond performance marketing, Ankit has led multiple digital branding initiatives, enhancing brand awareness and top-of-mind recall. His strategic approach blends performance and brand marketing to create sustainable business growth. Ankit holds a bachelor’s degree in Accounting and Finance and is passionate about leveraging data and technology to drive impactful marketing solutions.

Location

Bengaluru

AI stack

claude

deepseek

gemini

grok

notion

ChatGPT

Work experience

Senior Manager Performance Marketing at KreditBee, Nov 2024 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India, - Leading end-to-end performance marketing, managing media investments of XX million USD, and driving business worth XXX million USD across Pan-India. • Spearheading lending business growth across verticals, generating XXX million USD in revenue. • Managing agencies and overseeing 25+ ad networks to optimize performance. • Expanding digital brand reach across multiple geographies.

Manager Performance Marketing at Porter, Oct 2023 - Nov 2024 · 1 yr 2 mos, India, UAE and Bangladesh, Part Of Growth & Acquisition for India, UAE & Bangladesh.

Assistant Manager App Acquisition & Marketing at Porter, May 2022 - Sep 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India

Digital Marketing Specialist at Vision Labs, Aug 2021 - May 2022 · 10 mos, Bengaluru, Karnataka, India, • Created and managed the digital marketing strategy across healthcare and eCommerce applications managed by Vision Labs and B2B products across the board. • Communicate and manage relationships with key stakeholders across business heads and key executives. Ensure accurate tracking and reporting across all key metrics. • Manage Google UAC campaigns for different clients in Indian Market. • Evaluate data across Firebase, Appsflyer to drive insights for Optimizing the Campaigns. • Create online and offline marketing content plans and strategies. • Track, analyse, and report the success of those campaigns and events. • Empower the sales team with marketing content and campaigns that help drive sales. • Ideate and conceptualize the brand positioning. • Understand the pain points and gain points of the product and manage the copy of the products. • Align Client business objectives for the product with the marketing plan. • Create User Acquisition plan for projects for both partner and consumer apps and SaaS portal. • Keyword research and creative portfolio management of the brand. • User research for targeting, ASO and app store management. • Set up, monitor, A/B test ad sets and creatives for customer acquisition. • Contributing to setting up communication channels between the product and the customer through push notifications, WhatsApp marketing on Watti, email flows on Zoho and Fresh works • Gather and evaluate user requirements in collaboration with product manager and design lead. • Conceptualize landing pages and A/B test on paid marketing.

Digital Marketing Consultant at Grey Chain Technology, Aug 2021 - Oct 2021 · 3 mos, Gurugram, Haryana, India

Digital Marketing Executive at Grey Chain Technology, Jun 2020 - Aug 2021 · 1 yr 3 mos, Gurugram, Haryana, India

Digital Marketing Executive at Credicxo, Jun 2019 - Jun 2020 · 1 yr 1 mo, Delhi, India, 1.Worked for the Online expansion of Credicxo for India. Spearheaded ad campaigns and influencer marketing. 2 Implementation of best ASO for promoting business apps and following SEO best practices such as link building and to develop content to include keywords or phrases in order to increase traffic to website. 3.Research and analyse competitor advertising links 4.Performing in-depth keyword research & On page SEO. 5.Prioritize and develop relevant and engaging content 6.Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic 7.Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement 8.Social media to distribute content and encourage more external sites to link to our content 9.Monitor the algorithms set by the search engines to keep up to date with changes. 10.Preparation of weekly and monthly ad and traffic reports of users and analysis of data for retargeting the ad campaigns.

Education

Companys Secretary, Companys Secretary Foundation, The Institute of Company Secretaries of India

Bachelor of Commerce - BCom, Accounting and Finance, Calcutta University, Kolkata