Headline

Strategy-led SEO & Growth | Brand, Content & User Intent Systems | Long-term Thinking

About

I work at the intersection of strategy, SEO, and growth systems. My focus is not just on traffic or rankings, but on how brands are positioned, structured, and understood - by users, search engines, and markets. Over time, I’ve worked across multiple industries including D2C, beauty, jewelry, nutrition, and digital services, which has shaped how I think about growth: Structure before scale Clarity before tactics Long-term brand perception over short-term wins I’m particularly interested in: How content architecture influences trust and conversion How user intent, not keywords, should drive page decisions How SEO insights translate into product, UX, and prioritization choices Lately, I’ve been thinking more in terms of systems and trade-offs - borrowing heavily from product thinking to improve how growth decisions are made. I use this space to share: How I approach problems What I’m learning Patterns I notice across brands and industries No hacks. No hype. Just clear thinking.

Location

Mumbai Metropolitan Region

AI stack

claude code

claude

lovable

ChatGPT

Wispr Flow

Work experience

Search Engine Optimization Manager at Gradient Eye Technologies, Jan 2025 - Present · 1 yr 10 mos, Mumbai

Search Engine Optimization Executive at Pleximus, Feb 2023 - Jan 2025 · 2 yrs, Mumbai, Maharashtra, India

Digital Marketing Intern at Shingare Industries Pvt. Ltd., Jul 2022 - Oct 2022 · 4 mos, Mumbai, Maharashtra, India

Education

Bachelor of Management Studies, Marketing, Siddhart College of Arts, Science And Commerce

Hybrid PGDM, Marketing, Welingkar Institute of Management Mumbai