---
title: "Ankit Gulliya - DGM - Brand and Product Marketing in Mumbai | Tal"
description: "Meet Ankit Gulliya, Marketing @ Godrej Capital | IIM I | NSIT based in Mumbai. AI stack includes claude, deepseek, and gemini. Explore public work links including youtube.com."
image: "https://tal.club/meet/ankit-gulliya/share-image"
---

# Ankit Gulliya on Tal

## Headline

Marketing @ Godrej Capital \| IIM I \| NSIT

## About

Marketing and growth leader with 12\+ years across fintech, financial services and e\-commerce sectors\. I work at the intersection of brand, product marketing, digital growth and product design, turning consumer insights into propositions, GTM and measurable revenue\. Founding\-team member on three 0\-to\-1 builds\- a used\-car business, Paytm Mall and a political consulting firm — and an early adopter of AI for product experiences and operating efficiency\. I combine creativity, design thinking and experimentation with analytical rigour in pricing, unit economics and funnel performance\.

## Location

Mumbai

## AI stack

claude

deepseek

gemini

openai

Canva Magic Studio

Veo

## Work experience

DGM \- Brand and Product Marketing at Godrej Capital, Feb 2023 \- Present · 3 yrs 8 mos, Mumbai, Maharashtra, India, \-Brand campaigns that connect \-Propositions, Positioning, Creative Design and Go\-to\-market for new products \-Zero\-to\-one build of digital personal loan product \-Social Media, Product Marketing, Loyalty Programs and Channel Marketing \-Processes, SOPs and AI for manpower efficiency

Associate Director of Strategy at CarDekho, Jun 2021 \- Jan 2023 · 1 yr 8 mos, Mumbai, Maharashtra, India, \-Built and launched the used\-car business from scratch to scale \(founding team\) \-Owned marketing and GTM including product, proposition, positioning, pricing, placement and promotions \-Performance ads development and media analysis \-Supported projects in strategy and structure, fund\-raising and manpower efficiency

Senior Strategy Manager at CarDekho, Mar 2021 \- Jun 2021 · 4 mos

Co\-Founder at Avtur Consulting, Jun 2019 \- Apr 2021 · 1 yr 11 mos, New Delhi, Delhi, India, \-Digital Platform design and development for a state government for live citizen grievance redressal, social listening and live sentiment analysis\. \-Nascent use of AI for clustering and allocation of complaints and chatbots for collection at scale \-District level citizen voice and party activity trackers

Senior Manager Growth Marketing at Paytm, Jul 2018 \- Aug 2019 · 1 yr 2 mos, Noida, Uttar Pradesh, India, \-Part of the team integrating Insider\.in post\-acquisition \-Built rails for integration into Paytm Growth Marketing system \-Product, Proposition, Promotions, Campaigns, Features, features and features

Growth Manager at Paytm, Aug 2017 \- Jul 2018 · 1 yr, Noida Area, India, \-Member of founding team of Paytm Mall \-Full stack funnel management of electronics category \-Building marketing tech from scratch \-Growth Marketing \- Product, Proposition, Pricing, Promotions, Platform, UI\-UX design, features, features and features

Co\-Founder at Citizens for Accountable Governance, Aug 2013 \- Aug 2015 · 2 yrs 1 mo, Greater Ahmedabad Area, Co\-founded CAG, India’s first political consulting initiative modeled on U\.S\.\-style PACs playing a key strategic role in Mr\. Narendra Modi’s 2014 national campaign and JD\(U\)’s 2015 Bihar campaign\. \-Iconic campaigns such as Chai pe Charcha, Achhe Din and Phir Se Nitishe \-TG\-specific campaigns like Manthan, Ek Bharat Shreshtha Bharat, and Nitish Ke 7 Nishchay, Young India Conclave \-Intense primary research and data analysis down to pin code level for online\-offline marketing efficiency

## Education

Master of Business Administration \(M\.B\.A\.\), Business Administration and Management, General, Indian Institute of Management, Indore

Bachelor of Engineering, Biotechnology, Netaji Subhas Institute of Technology

## Public links

- youtube\.com: https://youtube\.com/@@godrejcapital

[View the original profile](https://tal.club/meet/ankit-gulliya)

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