Headline

Marketing @ Godrej Capital | IIM I | NSIT

About

Marketing and growth leader with 12+ years across fintech, financial services and e-commerce sectors. I work at the intersection of brand, product marketing, digital growth and product design, turning consumer insights into propositions, GTM and measurable revenue. Founding-team member on three 0-to-1 builds- a used-car business, Paytm Mall and a political consulting firm — and an early adopter of AI for product experiences and operating efficiency. I combine creativity, design thinking and experimentation with analytical rigour in pricing, unit economics and funnel performance.

Location

Mumbai

AI stack

claude

deepseek

gemini

openai

Canva Magic Studio

Veo

Work experience

DGM - Brand and Product Marketing at Godrej Capital, Feb 2023 - Present · 3 yrs 8 mos, Mumbai, Maharashtra, India, -Brand campaigns that connect -Propositions, Positioning, Creative Design and Go-to-market for new products -Zero-to-one build of digital personal loan product -Social Media, Product Marketing, Loyalty Programs and Channel Marketing -Processes, SOPs and AI for manpower efficiency

Associate Director of Strategy at CarDekho, Jun 2021 - Jan 2023 · 1 yr 8 mos, Mumbai, Maharashtra, India, -Built and launched the used-car business from scratch to scale (founding team) -Owned marketing and GTM including product, proposition, positioning, pricing, placement and promotions -Performance ads development and media analysis -Supported projects in strategy and structure, fund-raising and manpower efficiency

Senior Strategy Manager at CarDekho, Mar 2021 - Jun 2021 · 4 mos

Co-Founder at Avtur Consulting, Jun 2019 - Apr 2021 · 1 yr 11 mos, New Delhi, Delhi, India, -Digital Platform design and development for a state government for live citizen grievance redressal, social listening and live sentiment analysis. -Nascent use of AI for clustering and allocation of complaints and chatbots for collection at scale -District level citizen voice and party activity trackers

Senior Manager Growth Marketing at Paytm, Jul 2018 - Aug 2019 · 1 yr 2 mos, Noida, Uttar Pradesh, India, -Part of the team integrating Insider.in post-acquisition -Built rails for integration into Paytm Growth Marketing system -Product, Proposition, Promotions, Campaigns, Features, features and features

Growth Manager at Paytm, Aug 2017 - Jul 2018 · 1 yr, Noida Area, India, -Member of founding team of Paytm Mall -Full stack funnel management of electronics category -Building marketing tech from scratch -Growth Marketing - Product, Proposition, Pricing, Promotions, Platform, UI-UX design, features, features and features

Co-Founder at Citizens for Accountable Governance, Aug 2013 - Aug 2015 · 2 yrs 1 mo, Greater Ahmedabad Area, Co-founded CAG, India’s first political consulting initiative modeled on U.S.-style PACs playing a key strategic role in Mr. Narendra Modi’s 2014 national campaign and JD(U)’s 2015 Bihar campaign. -Iconic campaigns such as Chai pe Charcha, Achhe Din and Phir Se Nitishe -TG-specific campaigns like Manthan, Ek Bharat Shreshtha Bharat, and Nitish Ke 7 Nishchay, Young India Conclave -Intense primary research and data analysis down to pin code level for online-offline marketing efficiency

Education

Master of Business Administration (M.B.A.), Business Administration and Management, General, Indian Institute of Management, Indore

Bachelor of Engineering, Biotechnology, Netaji Subhas Institute of Technology

Public links

youtube.com: https://youtube.com/@@godrejcapital