--- title: "Ankit Bansal - Senior Growth Marketing Manager in Noida | Tal" description: "Meet Ankit Bansal, Growth Marketing Manager | Performance Marketing · User Acquisition · Retention | Google Ads · Meta · MoEngage | E-commerce & EdTech based in Noida. AI stack includes claude, gemini, and grok." image: "https://tal.club/meet/ankit-bansal-4/share-image" --- # Ankit Bansal on Tal ## Headline Growth Marketing Manager \| Performance Marketing · User Acquisition · Retention \| Google Ads · Meta · MoEngage \| E\-commerce & EdTech ## About I build growth engines for consumer\-facing brands — designing paid acquisition funnels, scaling lifecycle automation, and turning data into decisions that move revenue\. Over 5\+ years across EdTech and consumer tech, I've driven outcomes including: ✦ ₹300 Cr\+ topline contribution at PhysicsWallah through optimized multi\-channel acquisition ✦ 17% reduction in acquisition cost while improving ROAS across 3 high\-scale programs ✦ 55% uplift in lead engagement via automated drip and segmentation campaigns ✦ 25% DAU growth at Embibe through cross\-channel GTM and programmatic delivery ✦ 52,000\+ paid conversions managed across Google, Meta, and programmatic channels My stack: Google Ads · Meta Ads · MoEngage · CleverTap · SQL · Python · GA4 · Appsflyer · Tableau · SEO · A/B Testing I'm comfortable owning strategy and execution — from budget allocation and creative testing to cohort analysis, funnel optimization, and retention workflows\. I've worked closely with product, analytics, and category teams to align growth initiatives with business KPIs\. Currently building toward senior growth leadership roles at high\-scale e\-commerce, quick commerce, or D2C brands \(Flipkart · Amazon · Meesho · Swiggy · Zomato · Nykaa · CRED and similar\)\. 📩 Open to conversations — DM me or reach out at ankitbansal0510@gmail\.com ## Location Noida ## AI stack claude gemini grok lovable meta n8n ## Work experience Senior Growth Marketing Manager at PW \(PhysicsWallah\), Aug 2024 \- Present · 2 yrs 2 mos, Noida, Uttar Pradesh, India, • Delivered ₹300 Cr\+ topline and 16% YoY admissions growth by orchestrating multi\-channel paid acquisition across Google, Meta, and programmatic — reducing acquisition cost by 17% and improving ROAS\. • Managed ₹25 Cr\+ annual media budget with hyperlocal targeting and real\-time performance dashboards, maximizing ROI across 3 flagship programs \(JEE, NEET, and Foundation\)\. • Scaled paid digital funnel to 52,000\+ conversions through continuous creative iteration, audience segmentation, and bid strategy optimization on Google Ads and Meta\. • Built and launched SEO strategy that improved organic CTR by 1\.79%, driving incremental quality conversions and reducing dependence on paid channels\. • Engineered automated lifecycle campaigns on MoEngage — including drip sequences, behavioral triggers, and re\-engagement flows — boosting lead engagement by 55% and lowering cost per transaction by 16%\. • Led cross\-functional growth pod \(product · analytics · content · paid\) to unify funnel metrics and align OKRs across acquisition and retention\. Category Manager at Embibe, Nov 2023 \- Jul 2024 · 9 mos, Noida, • Grew daily active users by 25% by designing and executing a cross\-channel GTM strategy combining programmatic content delivery, push notifications, and in\-app messaging\. • Conducted user behavior analysis across 1M\+ users to identify drop\-off points, segment high\-value cohorts, and build targeted re\-engagement campaigns\. • Owned ₹20L monthly performance marketing budget; optimized channel mix to deliver 15% revenue growth while reducing CPA and improving resource efficiency\. • Translated data insights \(SQL · Mixpanel · GA4\) into growth hypotheses, ran A/B tests on landing pages and CRM flows, and scaled winning variants across the user base\. Category Marketing Manager at BYJU'S, Feb 2021 \- Nov 2023 · 2 yrs 10 mos, Noida, • Drove 20% increase in app downloads and 10% rise in new sign\-ups by spearheading high\-impact campaigns including BYJU'S Scholarship Test and 'Daily Dose of NCERTs' — coordinating creative, paid, and CRM channels end\-to\-end\. • Managed and optimized 50\+ CRM campaigns on MoEngage/CleverTap, achieving avg\. open rate of 35% and CTR of 12% — significantly above industry benchmarks\. • Improved app retention by 15% by partnering with the product team to revamp key UI flows and onboarding sequences based on funnel drop\-off data\. • Built segmentation models to personalize campaign messaging across new users, engaged users, and churned cohorts — improving conversion and reducing unsubscribe rates\. Assistant Lecturer at Aakash Educational Services Limited, Sep 2019 \- Jul 2020 · 11 mos, Janakpuri Delhi, • Coordinated a team of 10\+ faculty members to deliver 100\+ test series with 95% on\-time accuracy, building strong program management and cross\-functional execution skills\. • Streamlined content production workflows, reducing delivery timelines by 20%\. Content Developer at Rakesh Yadav Readers Publication, Jul 2016 \- Sep 2019 · 3 yrs 3 mos, Delhi, India, • Led a team of 15\+ freelancers producing 500\+ exam prep content pieces, improving material accuracy by 30% and production efficiency by 25%\. • Built content distribution systems reaching 10,000\+ students — foundational experience in audience\-centric content strategy\. ## Education Bachelor of Technology \- BTech, Computer Science and Engineering \(CSE\), Maharshi Dayanand University Master of Arts \- MA, Sociology, Indira Gandhi National Open University [View the original profile](https://tal.club/meet/ankit-bansal-4) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/ankit-bansal-4#person", "name": "Ankit Bansal", "url": "https://tal.club/meet/ankit-bansal-4", "image": "https://tal.club/meet/ankit-bansal-4/profile-photo.jpg", "description": "Meet Ankit Bansal, Growth Marketing Manager | Performance Marketing · User Acquisition · Retention | Google Ads · Meta · MoEngage | E-commerce & EdTech based in Noida. 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