---
title: "Ankit A. - Senior Digital Marketing Manager in Bengaluru | Tal"
description: "Meet Ankit A., Scaling Ryze || xOla || xPixis based in Bengaluru. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/ankit-anand-5/share-image"
---

# Ankit A\. on Tal

## Headline

Scaling Ryze \|\| xOla \|\| xPixis

## About

I build scalable growth systems for credit\-led fintech products—where every dollar spent, install acquired, and user retained is measurable, attributable, and accountable\. Currently leading marketing for a credit\-focused fintech product at Zeta across the US, Canada, and India, I own end\-to\-end growth across Android, iOS, and Web\. My mandate spans the full user lifecycle—from acquisition and activation to retention and re\-engagement—powered by robust attribution frameworks, incrementality testing, and cross\-platform conversion intelligence\. I manage integrated growth programs across paid, organic, affiliates, partnerships, influencers, and offline channels, overseeing $5M\+ monthly budgets\. My focus is building performance engines that combine experimentation velocity, precise attribution, and clear ROI visibility\. Previously at Ola, I led the Branch → Appsflyer migration, improving attribution accuracy by 28% and enabling real\-time ROAS visibility across millions of installs\. I drove the end\-to\-end Firebase analytics rollout, reducing funnel blind spots by 40% and enabling rapid experimentation\. I also pioneered server\-to\-server conversion tracking—delivering a 22% lift in conversion rates within 90 days\. Beyond performance marketing, I’ve partnered closely with product teams to launch growth\-driving features including Ola Coins, Ola Maps ETA, and flexible driver subscription pauses \(7D/14D/28D\), increasing engagement by 25% and reducing churn by 15%\. At Ola Electric, I integrated performance marketing data with offline EV adoption signals to improve lead\-to\-test\-ride conversion by 32% while reducing marketing wastage through predictive attribution modeling\. My approach is simple: transform fragmented marketing data into clear, scalable growth systems that drive measurable impact\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

claude

lovable

mcp

meta

## Work experience

Senior Digital Marketing Manager at Ryze, Jan 2026 \- Present · 9 mos, Bengaluru, Karnataka, India

Digital Marketing Manager at Ola Electric, Jan 2025 \- Jan 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India, Managing everything digital across Ola Electric\.

Digital Marketing Manager \(Growth & Retention\) at Ola, Oct 2024 \- Jan 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, With a passion for innovation and strategic growth, I drive Ola Foods' performance in one of the most competitive landscapes—India's food delivery market, where giants like Zomato and Swiggy dominate\. As the head of Digital Marketing, with a dedicated team, I focus on leveraging data\-driven insights, optimizing marketing strategies, and executing successful experiments to uplift our brand's presence and improve the performance marketing impact\. At Ola, I lead and coordinate comprehensive campaigns across platforms, emphasizing performance marketing, SEO/ASO excellence, Paid Marketing, Affiliate, Partnership and creative analysis\. Through collaborative efforts with key partners like Google, Meta, and internal teams, I have played a pivotal role in achieving significant performance boosts and scaling our offerings to meet evolving consumer needs\. 💡 Key Achievements: \* Successfully uplifted performance and ratings through experiments on Ola’s CDP and ASO platforms\. \* Spearheaded strategic optimisations that have bolstered Ola Foods' market position\. \* Navigated and thrived in the fast\-paced food delivery sector by driving innovation and operational efficiency\. 🌱 I am deeply committed to elevating Ola Foods in this cutthroat arena, ensuring we remain agile, data\-driven, and focused on delivering exceptional value\.

Performance Marketing Manager \- AI Platform Expert at Pixis, Jul 2023 \- Nov 2024 · 1 yr 5 mos

Performance Marketer \- AI Platform Expert at Pixis, Apr 2022 \- Jun 2023 · 1 yr 3 mos

Performance Marketing Manager at Upwork, Feb 2020 \- Mar 2022 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Helped Immigration law firms with Growth Framework which includes:\- ● Business Marketing Evaluation ● Persona Worksheet ● LinkedIn Persona Values ● Google Persona Values ● Facebook Persona Values ● Growth Marketing Strategy Works ● Action Plan Builder 𝙄𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙏𝙖𝙠𝙚𝙖𝙬𝙖𝙮:\- 𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙮𝙚𝙖𝙧𝙨 𝙄 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙖 𝙂𝙧𝙤𝙬𝙩𝙝 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙁𝙧𝙖𝙢𝙚𝙬𝙤𝙧𝙠 𝙎𝙮𝙨𝙩𝙚𝙢 \(𝙚𝙣𝙙\-𝙩𝙤\-𝙚𝙣𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣/𝙧𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙤𝙛 𝙖𝙣𝙮 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮\) 𝙬𝙝𝙞𝙘𝙝 𝙬𝙤𝙧𝙠𝙨 100% 𝙞𝙧𝙧𝙚𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙤𝙧 𝙣𝙞𝙘𝙝𝙚\. 𝙏𝙝𝙞𝙨 𝙨𝙖𝙫𝙚𝙨 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙩𝙞𝙢𝙚 𝙖𝙣𝙙 𝙢𝙖𝙠𝙚𝙨 𝙨𝙪𝙧𝙚 𝙄 𝙖𝙢 𝙣𝙤𝙩 100% 𝙬𝙧𝙤𝙣𝙜 𝙖𝙣𝙮𝙩𝙞𝙢𝙚\.

Search Marketing Specialist \- PPC at Upwork, Jan 2018 \- Jan 2022 · 4 yrs 1 mo, Bengaluru, Karnataka, India, 👇 Here is what I learnt after spending $1M\+ in paid ads 💰 across industries since 2018\. ● Google Ads prediction\. With just an excel sheet and some basic input I can preview the final ROI of the paid campaigns\. This helps clients give a better visibility of every dollar spent on the ads\. ● Google Analytics Alert Planning:\- With a single sheet you can have a better visibility of how the campaigns are performing \(using data analysis\) and the KPIs to be tracked\. ● PPC Audit Checklist:\- A must have handy checklist while I run ads\. It just ensures I'm not 100% wrong anytime\. ● Ad creation template :\- A reliable template which is real\-time updated with the latest Google changes to make sure I'm not violating the google norms at any point of time\.

Search Engine Optimization Analyst at Upwork, Jun 2016 \- Jan 2022 · 5 yrs 8 mos, Bengaluru, Karnataka, India, ● 850% increased conversion in just 2 months, 968% spike in ad impressions, 622% increase in direct phone calls, 1000\+ direction requests to GMB location for an immigration law firm\. Revenue passed $100,000 in under 2 months with just under $10k in marketing spend\. ● Clients include law firms, dentists, cleaning service, AV supplier, Liquidation, e\-commerce\. ● Fundamental of SEO for small and medium business websites, E\-Commerce stores, service companies\. ● Google My Business profile using the right categories and keywords for better local organic ranking\. ● Developing site\-wide keyword strategy\. ● Uncovered user intent and organizing the site’s content ● Created URL strategy to take advantage of established value ● Post website/content launch, SEO monitoring to fix issues using the analytics and search console data\. ● Long\-tail keyword research, Website structure refinement, Optimizing the site for mobile\. 𝙄𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙏𝙖𝙠𝙚𝙖𝙬𝙖𝙮:\- 𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙮𝙚𝙖𝙧𝙨 𝙄 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙖𝙣 𝙎𝙀𝙊 𝙨𝙮𝙨𝙩𝙚𝙢 𝙬𝙝𝙞𝙘𝙝 𝙬𝙤𝙧𝙠𝙨 100% 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚 𝙞𝙧𝙧𝙚𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙤𝙧 𝙣𝙞𝙘𝙝𝙚\. 𝙏𝙝𝙞𝙨 𝙨𝙖𝙫𝙚𝙨 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙩𝙞𝙢𝙚 𝙖𝙣𝙙 𝙢𝙖𝙠𝙚𝙨 𝙨𝙪𝙧𝙚 𝙄 𝙖𝙢 𝙣𝙤𝙩 100% 𝙬𝙧𝙤𝙣𝙜 𝙖𝙣𝙮𝙩𝙞𝙢𝙚\.

## Education

B\.Tech, Electronics and Instrumentation Engineering, haldia institute of technology

XII, Higher Secondary, B\.D\.College

[View the original profile](https://tal.club/meet/ankit-anand-5)

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