Headline

Scaling Ryze || xOla || xPixis

About

I build scalable growth systems for credit-led fintech products—where every dollar spent, install acquired, and user retained is measurable, attributable, and accountable. Currently leading marketing for a credit-focused fintech product at Zeta across the US, Canada, and India, I own end-to-end growth across Android, iOS, and Web. My mandate spans the full user lifecycle—from acquisition and activation to retention and re-engagement—powered by robust attribution frameworks, incrementality testing, and cross-platform conversion intelligence. I manage integrated growth programs across paid, organic, affiliates, partnerships, influencers, and offline channels, overseeing $5M+ monthly budgets. My focus is building performance engines that combine experimentation velocity, precise attribution, and clear ROI visibility. Previously at Ola, I led the Branch → Appsflyer migration, improving attribution accuracy by 28% and enabling real-time ROAS visibility across millions of installs. I drove the end-to-end Firebase analytics rollout, reducing funnel blind spots by 40% and enabling rapid experimentation. I also pioneered server-to-server conversion tracking—delivering a 22% lift in conversion rates within 90 days. Beyond performance marketing, I’ve partnered closely with product teams to launch growth-driving features including Ola Coins, Ola Maps ETA, and flexible driver subscription pauses (7D/14D/28D), increasing engagement by 25% and reducing churn by 15%. At Ola Electric, I integrated performance marketing data with offline EV adoption signals to improve lead-to-test-ride conversion by 32% while reducing marketing wastage through predictive attribution modeling. My approach is simple: transform fragmented marketing data into clear, scalable growth systems that drive measurable impact.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

lovable

mcp

meta

Work experience

Senior Digital Marketing Manager at Ryze, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India

Digital Marketing Manager at Ola Electric, Jan 2025 - Jan 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India, Managing everything digital across Ola Electric.

Digital Marketing Manager (Growth & Retention) at Ola, Oct 2024 - Jan 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, With a passion for innovation and strategic growth, I drive Ola Foods' performance in one of the most competitive landscapes—India's food delivery market, where giants like Zomato and Swiggy dominate. As the head of Digital Marketing, with a dedicated team, I focus on leveraging data-driven insights, optimizing marketing strategies, and executing successful experiments to uplift our brand's presence and improve the performance marketing impact. At Ola, I lead and coordinate comprehensive campaigns across platforms, emphasizing performance marketing, SEO/ASO excellence, Paid Marketing, Affiliate, Partnership and creative analysis. Through collaborative efforts with key partners like Google, Meta, and internal teams, I have played a pivotal role in achieving significant performance boosts and scaling our offerings to meet evolving consumer needs. 💡 Key Achievements: * Successfully uplifted performance and ratings through experiments on Ola’s CDP and ASO platforms. * Spearheaded strategic optimisations that have bolstered Ola Foods' market position. * Navigated and thrived in the fast-paced food delivery sector by driving innovation and operational efficiency. 🌱 I am deeply committed to elevating Ola Foods in this cutthroat arena, ensuring we remain agile, data-driven, and focused on delivering exceptional value.

Performance Marketing Manager - AI Platform Expert at Pixis, Jul 2023 - Nov 2024 · 1 yr 5 mos

Performance Marketer - AI Platform Expert at Pixis, Apr 2022 - Jun 2023 · 1 yr 3 mos

Performance Marketing Manager at Upwork, Feb 2020 - Mar 2022 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Helped Immigration law firms with Growth Framework which includes:- ● Business Marketing Evaluation ● Persona Worksheet ● LinkedIn Persona Values ● Google Persona Values ● Facebook Persona Values ● Growth Marketing Strategy Works ● Action Plan Builder 𝙄𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙏𝙖𝙠𝙚𝙖𝙬𝙖𝙮:- 𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙮𝙚𝙖𝙧𝙨 𝙄 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙖 𝙂𝙧𝙤𝙬𝙩𝙝 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙁𝙧𝙖𝙢𝙚𝙬𝙤𝙧𝙠 𝙎𝙮𝙨𝙩𝙚𝙢 (𝙚𝙣𝙙-𝙩𝙤-𝙚𝙣𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣/𝙧𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙤𝙛 𝙖𝙣𝙮 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮) 𝙬𝙝𝙞𝙘𝙝 𝙬𝙤𝙧𝙠𝙨 100% 𝙞𝙧𝙧𝙚𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙤𝙧 𝙣𝙞𝙘𝙝𝙚. 𝙏𝙝𝙞𝙨 𝙨𝙖𝙫𝙚𝙨 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙩𝙞𝙢𝙚 𝙖𝙣𝙙 𝙢𝙖𝙠𝙚𝙨 𝙨𝙪𝙧𝙚 𝙄 𝙖𝙢 𝙣𝙤𝙩 100% 𝙬𝙧𝙤𝙣𝙜 𝙖𝙣𝙮𝙩𝙞𝙢𝙚.

Search Marketing Specialist - PPC at Upwork, Jan 2018 - Jan 2022 · 4 yrs 1 mo, Bengaluru, Karnataka, India, 👇 Here is what I learnt after spending $1M+ in paid ads 💰 across industries since 2018. ● Google Ads prediction. With just an excel sheet and some basic input I can preview the final ROI of the paid campaigns. This helps clients give a better visibility of every dollar spent on the ads. ● Google Analytics Alert Planning:- With a single sheet you can have a better visibility of how the campaigns are performing (using data analysis) and the KPIs to be tracked. ● PPC Audit Checklist:- A must have handy checklist while I run ads. It just ensures I'm not 100% wrong anytime. ● Ad creation template :- A reliable template which is real-time updated with the latest Google changes to make sure I'm not violating the google norms at any point of time.

Search Engine Optimization Analyst at Upwork, Jun 2016 - Jan 2022 · 5 yrs 8 mos, Bengaluru, Karnataka, India, ● 850% increased conversion in just 2 months, 968% spike in ad impressions, 622% increase in direct phone calls, 1000+ direction requests to GMB location for an immigration law firm. Revenue passed $100,000 in under 2 months with just under $10k in marketing spend. ● Clients include law firms, dentists, cleaning service, AV supplier, Liquidation, e-commerce. ● Fundamental of SEO for small and medium business websites, E-Commerce stores, service companies. ● Google My Business profile using the right categories and keywords for better local organic ranking. ● Developing site-wide keyword strategy. ● Uncovered user intent and organizing the site’s content ● Created URL strategy to take advantage of established value ● Post website/content launch, SEO monitoring to fix issues using the analytics and search console data. ● Long-tail keyword research, Website structure refinement, Optimizing the site for mobile. 𝙄𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙏𝙖𝙠𝙚𝙖𝙬𝙖𝙮:- 𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙮𝙚𝙖𝙧𝙨 𝙄 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙖𝙣 𝙎𝙀𝙊 𝙨𝙮𝙨𝙩𝙚𝙢 𝙬𝙝𝙞𝙘𝙝 𝙬𝙤𝙧𝙠𝙨 100% 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚 𝙞𝙧𝙧𝙚𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙤𝙧 𝙣𝙞𝙘𝙝𝙚. 𝙏𝙝𝙞𝙨 𝙨𝙖𝙫𝙚𝙨 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙩𝙞𝙢𝙚 𝙖𝙣𝙙 𝙢𝙖𝙠𝙚𝙨 𝙨𝙪𝙧𝙚 𝙄 𝙖𝙢 𝙣𝙤𝙩 100% 𝙬𝙧𝙤𝙣𝙜 𝙖𝙣𝙮𝙩𝙞𝙢𝙚.

Education

B.Tech, Electronics and Instrumentation Engineering, haldia institute of technology

XII, Higher Secondary, B.D.College