Headline

Senior SEO Analyst | Technical & On-Page SEO | B2B SaaS | Semrush | Open to Work

About

Senior SEO Analyst with 4+ years in technical SEO and on-page optimization for B2B SaaS and IT services websites. Experienced in resolving site issues (404 errors, crawl errors, redirects), implementing JSON-LD/Schema, managing interlinking, blog publishing and off-page SEO.

Location

Muzaffarnagar

AI stack

aistudio

anthropic apis

notion

openai

Work experience

Sr. SEO Analyst at Finoit Inc, Mar 2026 - Present · 5 mos, Remote

Junior SEO Analyst at Finoit Inc, Mar 2023 - Present · 3 yrs 5 mos

Search Engine Optimization Analyst at Finoit Technologies & Zapium, Mar 2023 - Present · 3 yrs 5 mos, Contributed to technical SEO efforts for a 500+ page B2B SaaS website (Zapium & Finoit), supporting achievement of 898K impressions and 2.55K clicks in a 3-month period (GSC data). Diagnosed and fixed 301 redirect loops/chains, 404 errors, and orphan pages, reducing crawl waste and improving crawl budget efficiency. Conducted in-depth log file analysis using SEMrush Log File Analyzer to identify and optimize crawl budget allocation. Removed toxic backlinks using Google Search Console Disavow tool, protecting domain authority. Executed comprehensive technical audits using Screaming Frog, SEMrush, and GSC — covering canonicals, redirects, crawl errors, and site architecture. Helped achieve position #11 ranking for target keyword 'maintenance certification' — a competitive B2B SaaS term. Implemented JSON-LD structured data (Schema.org) for service pages and expert profile pages — improving rich result eligibility. Published and on-page optimized 200+ blog posts using VS Code and WordPress — covering title tags, meta descriptions and heading hierarchy. Built a scalable internal linking structure connecting blogs to parent topic pages and service pages — improving topical authority and crawl depth. Part of the Fieldcircle to Zapium brand migration project — ensuring SEO continuity during site rebrand (redirects, canonical updates, content mapping).

Search Engine Optimization Executive at Red Lemon, 2020 - Mar 2023 · 3 yrs 3 mos, Noida, Uttar Pradesh, India, Built backlinks through guest posting, business directory submissions, and infographic outreach campaigns. Conducted keyword research and tracked keyword rankings for multiple clients across different industry verticals. Assisted in on-page SEO implementation for client websites.

Education

B.tech, Electronic and Communications Engineering, Motivational pathway

Bachelor of Technology, Electrical, Electronics and Communications Engineering, Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow