Headline

Digital Analytics Engineer | GTM (Web + Server-Side) | GA4 | Ecommerce Tracking | Data Layer Architecture | Driving Reliable Marketing Data | Turning data into actionable insights!

About

I’m a Web Analytics and Implementation Specialist with hands-on experience in building accurate, scalable, and business-driven tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4). Currently working with global clients such as Adidas, Reebok, and Netflix, I specialize in end-to-end tracking implementation, including data layer design, event tracking, QA validation, and debugging complex analytics issues. My core expertise lies in: • Google Tag Manager (Web & Server-Side) • GA4 implementation and event configuration • Shopify and Ecommerce tracking (Enhanced Ecommerce) • Data Layer architecture and debugging • Client-side & server-side tracking solutions • Pixel integrations (Google Ads, Meta) I enjoy solving complex tracking problems, ensuring clean and reliable data, and working closely with developers and stakeholders to deliver high-quality implementations. I’m particularly interested in roles focused on: • Digital Analytics Engineering • Web / Marketing Analytics • Tracking & Implementation Specialist roles Currently exploring opportunities where I can contribute to data-driven decision-making and grow into advanced analytics and data engineering roles.

Location

Greater Bengaluru Area

Work experience

Sr. Implementation Engineer at Artizent, Jan 2024 - Present · 2 yrs 7 mos, Greater Bengaluru Area

Implementation Engineer at Artizent, Jan 2022 - Jan 2026 · 4 yrs 1 mo, Greater Bengaluru Area, -Led end-to-end affiliate marketing implementations, ensuring accurate conversion tracking and attribution for enterprise clients. -Implemented and optimized tracking using Google Tag Manager (GTM), including tags, triggers, variables, and event configurations. -Collaborated with developers, product teams, and global stakeholders to deliver scalable and compliant technical integrations. -Performed QA testing, debugging, and data validation to resolve tracking discrepancies and maintain high data accuracy. -Supported performance marketing initiatives by enabling reliable data for reporting, optimization, and partner performance

Technical Consultant at toothsialigners, Feb 2021 - Nov 2021 · 10 mos, Bangalore Urban, Karnataka, India, Led end-to-end onboarding and implementation of dentists onto toothsi’s digital dashboard, ensuring smooth setup, training, and go-live readiness. Delivered platform demos, workflow walkthroughs, and enablement sessions, comparable to SaaS product implementations and partner integrations. Acted as a single point of contact (SPOC) between dentists, engineering, product, and operations teams to manage requirements, issue resolution, and enhancements. Collaborated with engineering and development teams to troubleshoot platform issues, communicate technical requirements, and validate fixes—mirroring tag implementation and integration workflows. Collected stakeholder feedback and converted it into structured requirements, user stories, and improvement recommendations for product teams. Tracked onboarding progress, adoption metrics, and engagement indicators to ensure customer success, retention, and long-term collaboration. Supported scaling initiatives by standardizing onboarding processes and improving implementation efficiency across multiple locations.

Implementation Consultant at BYJU'S (Think & Learn Pvt. Ltd.), Oct 2019 - Jun 2020 · 9 mos, Bengaluru, Karnataka, India, 1.Analyzing consumer behavior and blending the analysis with the product to make the company process - consumer oriented 2.Lead generation through emails, calls, Sms, E-commerce and collaboration. 3.Negotiation with clients for the product specification and pricing. 4.Established positive rapport with the customers, up-sold products and build a loyal clientele. 5.Observe sales funnel and suggest recommendations to increase prospect leads. 6.Customer segmentation and targeting with the respect to the different KPI's indicated. 7.Determine the metrics which influence the customer decision - making process 8.Keep the track of the product from the origin to the end - user.

Technical Support Specialist at NATIONAL STOCK RESEARCH, Dec 2018 - Oct 2019 · 11 mos, Bangalore Urban, Karnataka, India, 1. Business development skills 2. Research and detail orientation 3.Interpersonal communication and empathy 4. Analytical thinking and risk assessment 5. Wealth management and interpersonal communication

Technical Support Engineer at Aegis Global, Oct 2017 - Sep 2018 · 1 yr, Bangalore Urban, Karnataka, India, Designation : Seller support executive Flipkart Seller Hub, started in 2013, is India’s leading platform for online sellers. Flipkart believes in growing together. Hence, we want to help sellers with information sharing amongst themselves and with Flipkart leaders. Improve your business, pick the brains of successful sellers and share your ideas. Flipkart Seller Hub has strong community of 40,000 + sellers, with the number growing every day. We strive to make our seller community stronger and to make selling even easier. Tools worked with : JIRA, POSTMAN, SUV CRM, SELLER PORTEL. Used to handle the traffic of incidents raised by sellers. Resolved problem related to payments, delivery, replacement, promotion, customer handling, website listed products etc,. Testing and bug fixing.

Education

Bachelor of Engineering (BE), Computer Science, Christian College of Engineering and Technology Bhilai.

10+2, Mathametics, Balco township hir. sec. eng. med. School