Digital Marketing Specialist | Social Media Marketing Expert | Helping Brands Grow Online with Data-Driven Strategies

India

Delhi, India

Hybrid

United States

Marketing, Digital marketing
Delhi University

Master's degree, Political analysis
Indira Gandhi National Open University
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I'm Ankit Pandey, a Digital Marketing and Social Media Marketing specialist helping brands build a strong online presence. I specialize in social media strategy, content marketing, paid campaigns, and audience growth across platforms. I've worked with businesses across different industries to plan campaigns, grow engagement, and turn followers into customers. Services: Social Media Marketing, Digital Marketing Strategy, Content Marketing, Paid Ads Management, Email Marketing, Lead Generation Let's connect if you're looking to grow your brand's digital presence.
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AI Chatbot Project Lead (Education Sector) at Self Employed, Jan 2025 - Jan 2025 · 1 mo, United States, As the lead for this project, I directed the end-to-end strategy, development, and deployment of a bespoke AI chatbot solution for a client in the education space. My primary objective was to solve critical business challenges, including low student engagement, underutilized educational content, and a stagnant sales funnel. I successfully managed the project from conception to launch, transforming the client's digital presence and creating a powerful new engine for growth. Key Responsibilities & Leadership: Project Oversight: Led the complete project lifecycle, from initial client consultation and needs analysis to technical development, testing, and final implementation on the client's website. Strategic Planning: Pioneered a unique content-integration strategy where the chatbot would not only answer student queries but also serve relevant video lessons from the client's YouTube library, directly enhancing the learning journey. Client Collaboration: Acted as the primary point of contact, working closely with the educator to align the chatbot's functionality and tone with their pedagogical goals and brand identity. Solution Architecture: Designed the conversational flow and technical architecture to guide students seamlessly from inquiry to engagement, and ultimately, to course enrollment. Key Project Outcomes: Increased Enrollment & Revenue: The chatbot became a primary driver for course sales, directly converting engaged users into paying students and delivering a clear return on investment. Enhanced Student Experience: Provided an immediate, 24/7 support system, dramatically improving student satisfaction and access to educational resources. Boosted Content ROI: Successfully unlocked the value of the client's existing video library, leading to significant growth in YouTube channel views, watch time, and subscribers. Transformed Digital Platform: Converted a passive website into a dynamic and interactive hub for learning and student acquisition.
Marketing, Digital marketing, Delhi University
Master's degree, Political analysis, Indira Gandhi National Open University