---
title: "Ankana Gupta - Senior Media Specialist in Ghaziabad | Tal"
description: "Meet Ankana Gupta, GOOGLE | Ex- The Times of India, JioCinema (now JioHotstar), Axis Bank based in Ghaziabad."
image: "https://tal.club/meet/ankana-gupta/share-image"
---

# Ankana Gupta on Tal

## Headline

GOOGLE \| Ex\- The Times of India, JioCinema \(now JioHotstar\), Axis Bank

## About

As a Marketing Manager at The Times of India, I plan and execute impactful campaigns for TOI News App and TOI\+, the premium digital product that offers exclusive and ad\-free news to subscribers\. I have over five years of experience in developing comprehensive marketing and branding strategies, with a focus on user acquisition, retention, and engagement\. Worked on developing tailored marketing strategies to target specific audience segments based on consumer insights\. Strategize to achieve enhanced brand visibility and consumer engagement through strategic content and promotional activities I have experience in working for dynamic environment and building effective brand campaigns for this age's dynamic user, who's preferences change frequently\. My work with JioCinema as a Marketing Manager involved managing app DAUs, MAUs etc\. and planning effective and creative campaign to build a loyal userbase\.

## Location

Ghaziabad

## Work experience

Senior Media Specialist at Google, Mar 2025 \- Present · 1 yr 6 mos

Marketing Manager at The Times Of India, Apr 2022 \- Mar 2025 · 3 yrs, Led TOI’s IPs end\-to\-end \- from strategizing to planning and execution\. Strategized and executed comprehensive marketing plans to enhance brand visibility\. Developed innovative digital strategies to drive subscriptions for the TOI\+ platform\. Handled digital and physical brand initiatives to build awareness and ensure accurate positioning\. Created and executed B2B marketing strategies, positioning TOI as a premier advertorial platform\. Managed social media strategy and digital promotions for TOI\-branded events\. Built go\-to\-market \(GTM\) marketing plans across key campaigns\.

Lead Digital Marketing at Jio, Aug 2018 \- Jun 2021 · 2 yrs 11 mos, Mumbai, Maharashtra, India, Marketing Manager for JioCinema \(now JioHotstar\) VOD platform for Movies, TV Shows and Web series\. •Business Marketing \-\- User Acquisition \| Engagement \| Retention Strategy & Execution •Brand Activation: Topical promotions, Brand strategy, Content launches •Brand Campaigns\-\- Building Digital Assets, Content Plans \| Launch Events \| 360 degree Marketing \(ATL, BTL, Digital\) •Social Media Marketing\-\- User Engagement through all Social media platforms •Digital Events\-\- Successfully organized an event launching Premiere for In\-house production Web Series 'Maaya 3'

Assistant Manager\- Retail Marketing and Operations at Axis Bank, Jun 2017 \- Jul 2018 · 1 yr 2 mos, New Delhi Area, India, B2C Banking\-Marketing & Operations: Marketing: Understanding client profile and promoting the relevant product\. Operations: Banking operations, Client profiles

Management Intern\- Marketing at The Coca\-Cola Company, May 2016 \- Jun 2016 · 2 mos, Gurgaon, India, International Marketing: Creating a relevant marketing strategy depending upon customer sentiment\. Customer Analysis: Type of customers interacting with the brand via various channels for Nepal \(SWA Business\) which involved Social Media analysis in Nepal region

## Education

Master of Business Administration \(MBA\), Marketing, International Business, Jamia Millia Islamia

PG Certificate Program: Marketing & Brand Management, Marketing, MICA \| The School of Ideas

[View the original profile](https://tal.club/meet/ankana-gupta)

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