Headline

Design Professional with +10yrs Experience

About

A Product Designer, who understands the nuances of his world. Empowered with design education & industry experience, perceiving & resolving complex requirements come to me with ease. A systems thinker being my forte' I see myself innovating solutions, features & adding value for any product that I am working with.

Location

Bengaluru

AI stack

lovable

n8n

openai

ChatGPT

Figma Make

Fireflies.ai

Work experience

AVP, Design @Digital Banking at HDFC Bank, Jul 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, - Building new-age digital experiences for acquisition and service journeys across platforms. - Innovating and transforming Consumer & Enterprise applications for the Bank. Live apps: HDFC SmartApp | HDFC Bank SmartWealth App | HDFC Bank Digital Rupee App | PayZapp I HDFC SmartHub Vyapar App

Design Mentor at adplist.org, Aug 2021 - Present · 5 yrs 3 mos, India

Senior UX Designer at Tata Digital, Dec 2019 - Jul 2022 · 2 yrs 8 mos, Mumbai, Maharashtra, India, Founding design team member. Defining, designing & delivering 'TataNEU' app for India. The platform did ₹200Cr in GMV & had 7 Million downloads, both in just 2 months of the launch !! Lead Designer on 'NeuPass' - flagship subscription program by 'TataNEU'. Delivered 'Qmin' app, ‘TATA Hercules’ app, both available on App & Play store ... and working on other exciting B2C products and features.

Design Research & Thinking at LTI - Larsen & Toubro Infotech, Oct 2017 - Dec 2019 · 2 yrs 3 mos, Mumbai Area, India, Part of a small & focused Design Driven Delivery team, here @ LTI. Key responsibilities include facilitating design thinking workshop of processees within the company & for client projects. Deriving Insights from ideas and to convert them into prototype comes is what my typical day looked at!

UX Consultant at Capgemini, Mar 2016 - Oct 2017 · 1 yr 8 mos, Whitefield, Bangalore, - Creating the information architecture and interaction design for transactional, informational, and marketing user experiences including intranets, extra-nets, micro-sites, web applications, mobile applications and business tools - Developing and documenting detailed user experience specifications for highly interactive interfaces - Developing static and interactive prototypes for demonstration and evaluation of concepts to business owners or for validation with end-users - Conducting end-user research, prototype testing, and usability testing - Translating insights gleaned from user research and client input into IA deliverables including wireframes, task flows, sketches, interaction specifications, etc. - Collaborating with clients and end-users in order to gather business requirements and translate them into effective, user-centered interactive experiences - Participating in client presentations and providing support materials for client presentations including research and design artifacts - Contributing knowledge, research, and insight to the user experience community and to the practice at our company

Education

Master's Degree, Industrial and Product Design, National Institute of Design

Exchange student, The Future of Design – from Tradition to Innovation, ZHdK Zürcher Hochschule der Künste