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Anjali Mahajan

Data Visualization Specialist @ CTI | MBA in Business Analytics

Pune District

3+ years of work experience

CTI
Jun 20251 yr 1 moPresent

Pune District

As part of the Marketing team at CTI, I specialize in transforming marketing and customer data into actionable insights through impactful visualizations and data-driven strategies. My role involves: • Designing and developing intuitive dashboards and reports in Microsoft Power BI to monitor campaign performance, customer engagement, lead generation, and marketing trends • Working closely with marketing, strategy, and business teams to define KPIs, improve reporting structures, and enhance data storytelling for decision-making • Building and maintaining scalable data models and contributing to the development of Silver and Gold data layers to support advanced analytics and reporting • Working with Microsoft Fabric to support modern data engineering and analytics workflows across the organization • Managing and utilizing Lakehouse architecture and OneLake for centralized, scalable, and efficient data storage and access • Using Apache Spark / PySpark for data transformation, processing, and preparation to enable reliable analytics and reporting • Performing data extraction, transformation, cleansing, and validation to ensure data accuracy, consistency, and reliability across marketing analytics • Simplifying complex datasets into clear, visually engaging insights for stakeholders and leadership teams • Leveraging Microsoft Dynamics 365 (D365) and Customer Insights to map, analyze, and optimize Customer Journeys for more personalized and effective marketing strategies • Supporting data integration and automation initiatives, including email data consolidation, reporting workflows, and process optimization • Collaborating on analytical frameworks and operational reporting to improve campaign efficiency, customer targeting, and overall marketing performance I’m passionate about helping CTI make smarter business and marketing decisions through compelling visual analytics, scalable data platforms, and strategic use of customer data technologies.
AdBanao
Oct 20231 yr 8 mosMay 2025

Pune, Maharashtra, India

- Automated critical workflows, including sales reports and messaging, by leveraging Looker Studio, Google Sheets, and Google Apps Script, reducing manual effort by over 50% and enhancing reporting accuracy. - Spearheaded HR process automation, utilizing AI tools to streamline candidate communications, job descriptions, interview invitations, and onboarding processes, significantly improving recruitment efficiency. - Created and maintained interactive sales dashboards to analyze AdBanao's performance, providing actionable insights that directly contributed to achieving business growth objectives. - Partnered with clients to conduct product demonstrations, effectively showcasing innovative features such as WhatsApp integration and dynamic reporting via Looker Studio, boosting client satisfaction and product adoption rates. - Designed and implemented automated email and WhatsApp messaging systems to enhance internal and external communication, improving response times by 30%. - Conducted detailed project data analyses, uncovering trends and opportunities that supported informed decision-making and strategic planning across departments.
WeAgile Software Solutions Pvt. Ltd.
Apr 20236 mosSep 2023

Pune, Maharashtra, India

- Delivered actionable insights by analyzing large datasets using SQL and Excel, enabling informed business decisions for computer vision-based projects. - Built statistical models using Python for predictive analysis, improving forecasting accuracy and streamlining resource allocation for key projects. - Collaborated with cross-functional teams to collect and interpret data, providing insights that reduced project delivery time by 15%. - Played a pivotal role in a deep learning initiative, analyzing data patterns that enhanced model performance and accuracy for computer vision applications.
Ai Variant
Dec 20224 mosMar 2023

- Conducted an As-Is Analysis of HighCloud Airlines data, identifying key insights into flight load factors and passenger transport trends. - Designed interactive dashboards in Power BI and MS Excel, visualizing flight traffic and delay patterns, which improved operational efficiency by 12%. - Implemented predictive analytics to forecast flight delays and optimize traffic management, contributing to enhanced customer satisfaction.
Ai Variant
Sep 20227 mosMar 2023

- Developed a machine learning model to forecast European Brent Oil Prices using Auto-ARIMA, Holt-Winter's Exponential Smoothing, and LSTM, achieving a 90% accuracy rate. - Created and deployed a web app with Streamlit, enabling stakeholders to access forecasting insights easily. - Conducted comprehensive EDA to uncover critical trends and seasonal patterns, improving data-driven strategies for oil price predictions.

Education

Savitribai Phule Pune University

Master of Business Administration - MBA, Business Analytics

Savitribai Phule Pune University

20251 yr2026

Data Science and Data Analyst

Excelr solutions

20221 yr2023

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Headline

Data Visualization Specialist @ CTI | MBA in Business Analytics

About

Data Visualization Specialist with 3+ years of experience transforming complex data into actionable business insights across marketing and operations. Currently at CTI, I leverage Power BI and Microsoft Dynamics 365 to design high-impact dashboards, optimize customer journeys, and enable data-driven decision-making. My work focuses on simplifying complex datasets into clear, strategic narratives that drive measurable business outcomes. With hands-on experience in AI-driven automation, I build scalable solutions using Power Automate, Power Apps, and third-party integrations to streamline workflows, reduce manual effort, and improve reporting efficiency. Previously, I have contributed to data-driven growth at AdBanao and WeAgile, where I worked extensively on analytics, reporting systems, and performance tracking. I hold an MBA in Business Analytics from Savitribai Phule Pune University and bring strong expertise in: • Data Visualization & Dashboarding (Power BI) • Marketing Analytics & Customer Insights • Automation (Power Automate, Power Apps, AI tools) • Data Analysis (SQL, Excel) • Process Optimization & Workflow Integration I am particularly passionate about combining data, storytelling, and automation to create meaningful business impact. Always open to collaborating on data-driven solutions and innovative analytics projects.

Location

Pune District

Work experience

Data Visualization Specialist at CTI, Jun 2025 - Present · 1 yr 1 mo, Pune District, As part of the Marketing team at CTI, I specialize in transforming marketing and customer data into actionable insights through impactful visualizations and data-driven strategies. My role involves: • Designing and developing intuitive dashboards and reports in Microsoft Power BI to monitor campaign performance, customer engagement, lead generation, and marketing trends • Working closely with marketing, strategy, and business teams to define KPIs, improve reporting structures, and enhance data storytelling for decision-making • Building and maintaining scalable data models and contributing to the development of Silver and Gold data layers to support advanced analytics and reporting • Working with Microsoft Fabric to support modern data engineering and analytics workflows across the organization • Managing and utilizing Lakehouse architecture and OneLake for centralized, scalable, and efficient data storage and access • Using Apache Spark / PySpark for data transformation, processing, and preparation to enable reliable analytics and reporting • Performing data extraction, transformation, cleansing, and validation to ensure data accuracy, consistency, and reliability across marketing analytics • Simplifying complex datasets into clear, visually engaging insights for stakeholders and leadership teams • Leveraging Microsoft Dynamics 365 (D365) and Customer Insights to map, analyze, and optimize Customer Journeys for more personalized and effective marketing strategies • Supporting data integration and automation initiatives, including email data consolidation, reporting workflows, and process optimization • Collaborating on analytical frameworks and operational reporting to improve campaign efficiency, customer targeting, and overall marketing performance I’m passionate about helping CTI make smarter business and marketing decisions through compelling visual analytics, scalable data platforms, and strategic use of customer data technologies.

MIS Analyst at AdBanao, Oct 2023 - May 2025 · 1 yr 8 mos, Pune, Maharashtra, India, - Automated critical workflows, including sales reports and messaging, by leveraging Looker Studio, Google Sheets, and Google Apps Script, reducing manual effort by over 50% and enhancing reporting accuracy. - Spearheaded HR process automation, utilizing AI tools to streamline candidate communications, job descriptions, interview invitations, and onboarding processes, significantly improving recruitment efficiency. - Created and maintained interactive sales dashboards to analyze AdBanao's performance, providing actionable insights that directly contributed to achieving business growth objectives. - Partnered with clients to conduct product demonstrations, effectively showcasing innovative features such as WhatsApp integration and dynamic reporting via Looker Studio, boosting client satisfaction and product adoption rates. - Designed and implemented automated email and WhatsApp messaging systems to enhance internal and external communication, improving response times by 30%. - Conducted detailed project data analyses, uncovering trends and opportunities that supported informed decision-making and strategic planning across departments.

Data Analyst at WeAgile Software Solutions Pvt. Ltd., Apr 2023 - Sep 2023 · 6 mos, Pune, Maharashtra, India, - Delivered actionable insights by analyzing large datasets using SQL and Excel, enabling informed business decisions for computer vision-based projects. - Built statistical models using Python for predictive analysis, improving forecasting accuracy and streamlining resource allocation for key projects. - Collaborated with cross-functional teams to collect and interpret data, providing insights that reduced project delivery time by 15%. - Played a pivotal role in a deep learning initiative, analyzing data patterns that enhanced model performance and accuracy for computer vision applications.

Data Analyst Intern at Ai Variant, Dec 2022 - Mar 2023 · 4 mos, - Conducted an As-Is Analysis of HighCloud Airlines data, identifying key insights into flight load factors and passenger transport trends. - Designed interactive dashboards in Power BI and MS Excel, visualizing flight traffic and delay patterns, which improved operational efficiency by 12%. - Implemented predictive analytics to forecast flight delays and optimize traffic management, contributing to enhanced customer satisfaction.

Data Science Intern at Ai Variant, Sep 2022 - Mar 2023 · 7 mos, - Developed a machine learning model to forecast European Brent Oil Prices using Auto-ARIMA, Holt-Winter's Exponential Smoothing, and LSTM, achieving a 90% accuracy rate. - Created and deployed a web app with Streamlit, enabling stakeholders to access forecasting insights easily. - Conducted comprehensive EDA to uncover critical trends and seasonal patterns, improving data-driven strategies for oil price predictions.

Education

Master of Business Administration - MBA, Business Analytics, Savitribai Phule Pune University

Data Science and Data Analyst, Excelr solutions