Anjali Kumari Gupta on Tal
Headline
MBA (Marketing) | Digital Marketing Executive | Google Ads | Meta Ads | SEO | PPC | Google Analytics 4 (GA4) | Open to Work
About
About Me MBA (Marketing) graduate with hands-on experience in digital marketing through live projects and certifications. Passionate about creating data-driven marketing strategies that improve brand visibility and business growth. Key Expertise Google Ads: Planned, launched, and optimized campaigns to increase website traffic and improve campaign performance. Meta Ads: Created audience-targeted campaigns to enhance reach, engagement, and brand awareness. SEO: Conducted keyword research and implemented on-page SEO techniques to improve website visibility. Google Analytics 4 (GA4): Monitored website traffic, analyzed user behavior, and measured campaign performance. WordPress & HubSpot: Built and managed landing pages, website content, and lead generation forms. Featured Project – VELLORA (Luxury Home Décor Brand) As the Team Leader of a 3-member team, I Developed the digital marketing strategy. Planned Google Ads and Meta Ads campaigns. Defined target audiences and customer personas. Performed competitor and market research. Contributed to website optimization and landing page improvements. Analyzed campaign performance and prepared reports. In addition to my marketing experience, working as an LIC Insurance Agent and managing Binda Marriage Hall strengthened my communication, customer relationship management, sales, leadership, and problem-solving skills. Career Goal: To begin my career as a Digital Marketing Executive, where I can apply my knowledge of Google Ads, Meta Ads, SEO, analytics, and digital marketing while continuously learning and delivering measurable business results.
Work experience
Life Insurance Agent at LIC Housing Finance Limited, Jan 2024 - Dec 2025 · 2 yrs, Hajipur, Bihar, India, Generated leads, built client relationships, and managed customer accounts. Developed communication, sales, and customer relationship management skills.
Operations Manager at Binda Marriage Hall, Oct 2022 - Dec 2025 · 3 yrs 3 mos, Bihar, India, Managed daily operations of Binda Marriage Hall, overseeing event planning, customer coordination, vendor management, and service quality. Handled client communication, bookings, negotiations, and operational activities to ensure smooth execution of events. Developed skills in customer relationship management, sales coordination, team supervision, and business operations.
Education
Master of Business Administration, Marketing, Manipal University Jaipur
Bachelor of Business Administration - BBA, Business Administration and Management, General, The NorthCap University
