Headline

Sales Solutions | Digital Marketing | Creative Content | 12+ Years Driving Growth

Location

Amsterdam

Work experience

Digital Business Development Manager at Informa Markets, Apr 2025 - Present · 1 yr 3 mos, On-site

Digital Business Development Executive at Informa Markets, Apr 2024 - Mar 2025 · 1 yr, Hybrid, - Identify and qualify new business opportunities through targeted outreach and relationship building, contributing to the overall pipeline. - Drive revenue growth and market penetration. - Cross-functional collaboration with internal teams to align strategies with business objectives. - Foster strong relationships with clients, understanding their needs to deliver tailored marketing solutions that maximize engagement and ROI. - Utilize data analytics to evaluate outreach effectiveness and implement data-driven strategies.

Personal goal pursuit at Career Break, Mar 2023 - Dec 2023 · 10 mos, Amsterdam, North Holland, Decompressing, focusing on personal milestones, traveling and relocating.

Brand Strategy Consultant at Whiskers For Men, Aug 2021 - Feb 2023 · 1 yr 7 mos, Mumbai, Maharashtra, India, - Developed, executed and optimised end to end digital marketing plans, inline with industry trends, emerging technologies and new platforms - Responsible for re-branding, product marketing, visual identity, brand storytelling and brand guidelines - Led digital advertising and sales strategy that expanded brand presence from regional markets to 6 key metro cities in India - Achievements: Expanded brand presence in 1000+ retail outlets | Achieved 15% YOY sales growth through organic and paid digital strategies | Increased brand valuation by 10x

Digital Strategy Lead at Everymedia Technologies Pvt. Ltd., Apr 2019 - Jul 2021 · 2 yrs 4 mos, Mumbai, Maharashtra, India, - Accountable for generating annual revenues of 550,000 euros and above - Led a cross-functional team of talented professionals in social media, design, business development, branding, digital PR, alliances, media buying, analytics and more - Responsible for client relationship management, budget allocation, proposal & process development, overall strategic decision making and performance measurement - Led optimisation of integrated marketing plans, inline with industry trends, emerging technologies and new platforms - Supervising sales team for direct sales, inbound and outbound sales, pitches and upselling of services - Managed a 50+ global client portfolio spanning FMCG, healthcare, automobile, fashion, films and public figures

Group Account Lead at Everymedia Technologies Pvt. Ltd., Aug 2017 - Mar 2019 · 1 yr 8 mos, Mumbai, Maharashtra, India, - Achieved a double promotion - Pioneered the organization's influencer wing - Responsible for client relationship management, upselling, pitch management, budget management & campaign management - Mentored a team of account managers & coordinators on client management, strategy development, and campaign execution - Cultivated strategic partnerships with external agencies, vendors, and tech providers - Oversaw cross-functional collaboration with teams such as graphics, tech, analytics and more

Account Manager at Everymedia Technologies Pvt. Ltd., Sep 2015 - Jul 2017 · 1 yr 11 mos, Mumbai, Maharashtra, India, - SPOC for assigned client accounts, responsible for building strong relationships and understanding their business needs - Executed social media strategies and campaigns tailored to each client’s goals and target audience - Inbound and outbound sales, with key focus on generating new leads - Monitored and analyzed social media performance metrics, provided regular reports and insights to clients, and made data-driven recommendations for optimization and improvement - Managed social media advertising budgets, allocated resources effectively and optimised campaigns to achieve maximum ROI

Marketing Intern at 3M Health Care, May 2014 - Aug 2014 · 4 mos, Nottingham, United Kingdom, - Internship was a part of consultancy project during the final of my Post Graduate degree - Developed robust B2B and B2C strategies to drive market penetration and market development, strategically emphasizing the benefits of a Metered Dose Inhaler for patient healthcare - Crafted innovative approaches to capture new business opportunities and expand the market reach - Delivered a comprehensive and compelling report highlighting the strategic value proposition of the Metered Dose Inhaler, providing a persuasive case for its adoption in the healthcare sector

Education

Master of Science (MSc), Marketing ( advertising and communications), Nottingham Business School, Nottingham Trent University

Bachelor of Commerce (B.Com.), Business/Commerce, General, S.M.PATEL INSTITUTE OF COMMERCE - India