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Anjali D.

Marketing and Communications Manager | B2B Thought Leadership · Employer Branding · Client Storytelling | IBM · KPMG · EY · PwC | Scaled PwC India LinkedIn to 1M+ |

Delhi

5+ years of work experience

IBM
Dec 20258 mosJul 2026

Bengaluru, Karnataka, India

- Lead the Client Stories vertical, both internally and externally, across India and South Asia, to develop narrative-driven case studies and thought leadership content for IBM's Tech and Consulting clients across India. - Collaborate with client partners, legal, and communications teams to translate complex technology outcomes into publishable, award-ready content. - Build internal comms strategy through newsletters and develop narratives around IBM's work in the market and where it stands.
KPMG India
Aug 20241 yr 4 mosNov 2025

Gurugram, Haryana, India

- Led marketing, internal and external communications for the Forensic practice in Risk Consulting. - Led 35+ flagship events (600+ attendees), with 20% conversion rate, along with development of integrated marketing and communications content, led and and managed multi-format content calendars including whitepapers, LinkedIn campaigns, and internal communications. - Supported employer brand positioning and social media strategy for senior leadership
EY
Dec 20239 mosAug 2024

Gurugram, Haryana, India

Worked with C-suite leaders to develop employer branding strategies, created thought leadership content aligned to EY's service lines and sector priorities. Contributed to brand campaigns targeting senior business audiences across digital channels
PwC
Oct 20221 yr 3 mosDec 2023

Gurugram, Haryana, India

Part of the team that grew PwC India's LinkedIn page past 1 million followers — through content strategy, editorial planning, and consistent brand storytelling Produced content for external communications, including CEO communications, along with internal communications, talent marketing, and external brand campaigns
Grant Thornton Bharat LLP
May 20211 yr 7 mosNov 2022

Delhi, India

Managed end-to-end marketing communications, both internal and external, including digital content, press releases, and event collaterals, social media posts and more. Supported brand positioning and internal and external communications strategy across service lines

Anjali’s AI Stack

claude
claude

Education

Delhi University

Bachelor's degree, Economics (Honours)

Delhi University

20133 yrs2016
Guru Gobind Singh Indraprastha University

Master of Philosophy - MPhil, English Language and Literature

Guru Gobind Singh Indraprastha University

20181 yr2019

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Headline

Marketing and Communications Manager | B2B Thought Leadership · Employer Branding · Client Storytelling | IBM · KPMG · EY · PwC | Scaled PwC India LinkedIn to 1M+ |

About

I build internal and external marketing programmes that make professional services firms look credible, human, and worth trusting. 9+ years across IBM, KPMG, EY, PwC, and Grant Thornton, leading B2B communications, end-to-end-events, employer branding, and thought leadership that's landed in boardrooms, analyst briefings, and award submissions. At IBM, I led Client Stories, turning complex tech partnerships into narratives that move C-suite buyers. If you're building a communications function that needs to do serious work, let's talk.

Location

Delhi

AI stack

claude

Work experience

External Relations Professional at IBM, Dec 2025 - Jul 2026 · 8 mos, Bengaluru, Karnataka, India, - Lead the Client Stories vertical, both internally and externally, across India and South Asia, to develop narrative-driven case studies and thought leadership content for IBM's Tech and Consulting clients across India. - Collaborate with client partners, legal, and communications teams to translate complex technology outcomes into publishable, award-ready content. - Build internal comms strategy through newsletters and develop narratives around IBM's work in the market and where it stands.

Assistant Manager at KPMG India, Aug 2024 - Nov 2025 · 1 yr 4 mos, Gurugram, Haryana, India, - Led marketing, internal and external communications for the Forensic practice in Risk Consulting. - Led 35+ flagship events (600+ attendees), with 20% conversion rate, along with development of integrated marketing and communications content, led and and managed multi-format content calendars including whitepapers, LinkedIn campaigns, and internal communications. - Supported employer brand positioning and social media strategy for senior leadership

Assistant Manager at EY, Dec 2023 - Aug 2024 · 9 mos, Gurugram, Haryana, India, Worked with C-suite leaders to develop employer branding strategies, created thought leadership content aligned to EY's service lines and sector priorities. Contributed to brand campaigns targeting senior business audiences across digital channels

Associate at PwC, Oct 2022 - Dec 2023 · 1 yr 3 mos, Gurugram, Haryana, India, Part of the team that grew PwC India's LinkedIn page past 1 million followers — through content strategy, editorial planning, and consistent brand storytelling Produced content for external communications, including CEO communications, along with internal communications, talent marketing, and external brand campaigns

Senior Executive | MarCom | Grant Thornton Bharat at Grant Thornton Bharat LLP, May 2021 - Nov 2022 · 1 yr 7 mos, Delhi, India, Managed end-to-end marketing communications, both internal and external, including digital content, press releases, and event collaterals, social media posts and more. Supported brand positioning and internal and external communications strategy across service lines

Education

Bachelor's degree, Economics (Honours), Delhi University

Master of Philosophy - MPhil, English Language and Literature, Guru Gobind Singh Indraprastha University

Anjali D. - External Relations Professional in Delhi | Tal