Anjali Singh
Anjali Singh | Graphic Designer Creative graphic designer with expertise in branding, print, and digital design. let’s connect!!
Delhi
3+ years of work experience
Jan 20242 yrs 6 mosPresent
Delhi, India
In my role as a Graphic Designer at Upakarma Ayurveda, a leading product-based company specializing in Ayurvedic products, offering a range of health, beauty, immunity, and wellness solutions. , e.g. Shilajit resin, Ashwagandha capsules, and other Ayurvedic formulations, I was responsible for creating visually compelling and functional design solutions that enhanced the user experience across a variety of platforms.
I collaborated closely with cross-functional teams, including product managers, developers, and marketing professionals, to create designs that reflected the company's brand identity while also addressing user needs and business objectives. A key part of my responsibilities involved designing product packaging, promotional materials, and user interfaces for both web and mobile applications.
One of my major contributions was revamping the product packaging design, which significantly improved the visual appeal and user experience. This project involved extensive market research, user feedback, and multiple design iterations to ensure the final product resonated with target audiences. The redesign resulted in a 20% increase in consumer engagement and positive feedback across various channels.
Aug 20244 mosNov 2024
Gurugram, Haryana, India
During my time at Choco Manual Art, a custom-made chocolate company known for its artisanal creations, I had the opportunity to immerse myself in the world of chocolate craftsmanship and product development. The company specializes in creating unique, handcrafted chocolates tailored to meet the specific tastes and preferences of clients. My role as part of the team involved a combination of creative input, project management, and customer relations, all of which contributed to the growth and success of the brand.
One of my primary responsibilities was working closely with clients to design personalized chocolate products, ranging from custom flavors and fillings to bespoke packaging for special occasions such as weddings, corporate events, and holidays. I assisted in conceptualizing and crafting chocolate assortments that reflected the client's vision while maintaining the brand’s high-quality standards. This required a keen eye for detail and an understanding of flavor profiles, as well as a creative approach to visual presentation.
I was also involved in the production process, helping to ensure the smooth execution of each order. This included overseeing the preparation of chocolate molds, tempering the chocolate to achieve the perfect texture, and ensuring that the final product met both aesthetic and quality standards. My attention to detail and commitment to perfection played a key role in ensuring customer satisfaction and repeat business.
In addition to my hands-on work in the kitchen, I assisted with inventory management, tracking raw materials, and ensuring that all supplies were stocked and ready for production. I also contributed to marketing efforts, helping to promote seasonal products and new offerings through social media campaigns and local events. My ability to effectively communicate the uniqueness of Choco Manual Art's products to a wider audience helped increase brand visibility and attract new clients.
Aug 20235 mosDec 2023
Bengaluru, Karnataka, India
As a freelance professional with Kshamata's Innovation and Foundation, I had the privilege of contributing to a range of impactful projects designed to empower marginalized communities and drive sustainable development. The foundation, known for its commitment to social innovation, works on a variety of initiatives that span education, health, gender equality, and economic development. My role involved collaborating with multidisciplinary teams to execute innovative solutions and provide strategic insights that furthered the foundation's mission.
During my tenure, I supported the foundation’s efforts in conducting in-depth research and data analysis to assess the needs of underserved populations. This enabled the development of targeted interventions in areas such as community health programs, vocational training, and capacity-building workshops for women. One of my key contributions was helping to design and implement outreach campaigns that raised awareness of essential services available to rural communities, which in turn, led to an increase in program participation and engagement.
Additionally, I played an active role in grant writing and fundraising initiatives, helping secure funding for various projects. This involved crafting compelling proposals and reports that effectively communicated the foundation's vision, goals, and measurable outcomes. My ability to blend creative thinking with practical solutions ensured the delivery of high-quality work in tight timelines, all while maintaining a strong focus on the foundation's core values.
I also assisted in organizing community events and training sessions, which aimed at empowering individuals with the tools they needed to thrive in their personal and professional lives. This included facilitating workshops on entrepreneurship, digital literacy, and personal development.
Anjali’s AI Stack
Education
Bachelor of Commerce - BCom, Business/Commerce, General
Dr. Ram Manohar Lohia Avadh University (RMLAU), Faizabad (Ayodhya)
Diploma of Education, Design and Visual Communications, General
Rendertech Animation
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