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Anit Basu Thakur

Product at PayU | FinTech | AI | SaaS | E-Commerce

Bengaluru

7+ years of work experience

PayU
Feb 20242 yrs 7 mosPresent

Bengaluru, Karnataka, India

I drive key product initiatives at PayU, focusing on enhancing payment experience for merchants and solving for data privacy frameworks. • Improved Split Settlements for Marketplaces, Lending, Automotive, & SaaS merchants, growing it to a $XBn annualized TPV run rate. • Built Consent Management APIs and data management tools for DPDPA compliance, managing over YYY million user consents captures across multiple product areas. • Collaborated across legal, operations, and engineering teams to streamline processes and drive organizational success.
Airtribe
Apr 20234 mosJul 2023

Mentoring candidates enrolled in the Product Management Launchpad programme.
Upraised
Jul 20222 yrsJun 2024

Remote

Coaching & mentoring candidates enrolled in Upraised's flagship Career Accelerator Program (CAP).
Dunzo
Apr 20221 yrMar 2023

Bengaluru, Karnataka, India

At Dunzo, I was responsible for the Dunzo for Business (D4B) charter, the on-demand last-mile delivery platform used by ~30K SMB and enterprise merchants. The role required deep collaboration with engineering, design, ops, and merchant success teams to stabilize a high-volume logistics network and extend it to enterprise-grade reliability. - Launched the enterprise API suite that powered Reliance JioMart and scaled the platform to 200K+ monthly deliveries, while improving delivery success and unit economics by shipping features like order batching, and delivery reattempt workflows. - I also revamped critical order creation and payments experiences for SMB merchants, improving merchant retention meaningfully.
DotPe
Aug 20218 mosMar 2022

Gurugram, Haryana, India

At DotPe, I owned onboarding and merchant experience for Digital Showroom, a storefront SaaS platform used by 75K paid SMB merchants. This role sharpened my skills in funnel design, customer empathy, mobile-first UX, and rapid experimentation. - Led a full-funnel redesign that improved onboarding success from 39% to 61%, through simplified login and setup journeys. - Reduced merchant-driven cancellations by introducing inventory automation and stock-out safeguards. - Built discoverability and engagement features : from SMS marketing tools to catalog badges and analytics integrations, which improved cart creation and expanded scope of merchant monetization through subscription only features.
INDIAMART
Jul 20192 y 1 moAug 2021

Noida

Anit’s AI Stack

claude code
claude code
cursor
cursor
lovable
lovable
mcp
mcp
Gamma
Gamma
Wispr Flow
Wispr Flow

Education

Ashoka University

PG Diploma (Young India Fellowship), Liberal Arts and Leadership

Ashoka University

20181 yr2019
University of Mumbai

Bachelor of Engineering - BE, Computer Engineering

University of Mumbai

20144 yrs2018

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Headline

Product at PayU | FinTech | AI | SaaS | E-Commerce

About

Product Manager with 6 years of experience building large-scale platforms, payments experience, and merchant ecosystems across high-growth companies (PayU, Dunzo, DotPe, IndiaMART). I specialize in API platforms, merchant facing experiences, complex system design, and data-driven product development. Problem Spaces I have owned: – Multi-party payment orchestration (Split Settlements, vendor payouts, refund flows) – High-scale compliance systems (consent lifecycle management, auditability, DPDPA alignment) – Merchant onboarding, KYC, SKU management/storefront workflows, and conversion-critical journeys – Enterprise logistics integrations, order creation reliability, and last-mile delivery efficiency How I Operate:I decompose ambiguous problems by mapping technical, operational, and regulatory constraints, setting system boundaries, and designing both merchant-facing UX flows and platform-level APIs/services that work together coherently. I validate through quantitative metrics and direct user feedback loops, and drive cross-functional execution with engineering, design, risk, legal, and GTM. I favour building scalable system primitives over isolated UI fixes or one-off backend logic. What I’m Looking To Build Next:Large-scale products in SaaS, FinTech Platforms, Commerce Infrastructure, Developer Platforms, or Logistics, where system reliability, compliance, and extensibility matter. If your team builds complex systems and needs a PM who can reason in frameworks, partner deeply with engineers/designers, and ship measurable impact at scale, then I’m open to PM2 / Senior PM roles.

Location

Bengaluru

AI stack

claude code

cursor

lovable

mcp

Gamma

Wispr Flow

Work experience

Product Manager at PayU, Feb 2024 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, I drive key product initiatives at PayU, focusing on enhancing payment experience for merchants and solving for data privacy frameworks. • Improved Split Settlements for Marketplaces, Lending, Automotive, & SaaS merchants, growing it to a $XBn annualized TPV run rate. • Built Consent Management APIs and data management tools for DPDPA compliance, managing over YYY million user consents captures across multiple product areas. • Collaborated across legal, operations, and engineering teams to streamline processes and drive organizational success.

Product Management Coach & Mentor at Airtribe, Apr 2023 - Jul 2023 · 4 mos, Mentoring candidates enrolled in the Product Management Launchpad programme.

Product Management Coach & Mentor at Upraised, Jul 2022 - Jun 2024 · 2 yrs, Remote, Coaching & mentoring candidates enrolled in Upraised's flagship Career Accelerator Program (CAP).

Product Manager at Dunzo, Apr 2022 - Mar 2023 · 1 yr, Bengaluru, Karnataka, India, At Dunzo, I was responsible for the Dunzo for Business (D4B) charter, the on-demand last-mile delivery platform used by ~30K SMB and enterprise merchants. The role required deep collaboration with engineering, design, ops, and merchant success teams to stabilize a high-volume logistics network and extend it to enterprise-grade reliability. - Launched the enterprise API suite that powered Reliance JioMart and scaled the platform to 200K+ monthly deliveries, while improving delivery success and unit economics by shipping features like order batching, and delivery reattempt workflows. - I also revamped critical order creation and payments experiences for SMB merchants, improving merchant retention meaningfully.

Associate Product Manager at DotPe, Aug 2021 - Mar 2022 · 8 mos, Gurugram, Haryana, India, At DotPe, I owned onboarding and merchant experience for Digital Showroom, a storefront SaaS platform used by 75K paid SMB merchants. This role sharpened my skills in funnel design, customer empathy, mobile-first UX, and rapid experimentation. - Led a full-funnel redesign that improved onboarding success from 39% to 61%, through simplified login and setup journeys. - Reduced merchant-driven cancellations by introducing inventory automation and stock-out safeguards. - Built discoverability and engagement features : from SMS marketing tools to catalog badges and analytics integrations, which improved cart creation and expanded scope of merchant monetization through subscription only features.

Assistant Product Manager at INDIAMART, Jul 2019 - Aug 2021 · 2 y 1 mo, Noida

Education

PG Diploma (Young India Fellowship), Liberal Arts and Leadership, Ashoka University

Bachelor of Engineering - BE, Computer Engineering, University of Mumbai

Anit Basu Thakur - Product Manager in Bengaluru | Tal